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QiH Group announces two hires and a promotion as it gears up for a brand overhaul

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Affiliate and white label operator QiH Group has announced the appointment of two new members in its UK team and has also promoted Daryl Leagas to marketing communications director.

Daryl has been with the company since 2015, beginning as head of creative before being promoted to design director in 2021. He took up the newly created role last month and said his promotion reflected the company’s focus on driving performance and growing its revenues even further.

“Over the next 12 to 18 months we plan to rejuvenate our entire brand portfolio, focusing on our 12 Tau Marketing Services operator brands, our six Digital Adventure affiliate websites and our own QiH Group identity,” said Daryl.

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“We’ve invested heavily in recruiting the right talent to help us drive this forward, and we’re really happy with the quality of the candidates we’ve been able to attract into the business.”

The first of the new hires is Richard Morton, who took up the new role of brand designer last week. Richard has worked in the gaming industry for a number of years, holding various roles at Betway over an almost three-year period and having most recently been lead designer at sports betting consultancy Editech.

In his new role he will report to fellow Betway alum Tom Murch, who took up the post of head of design at QiH Group in May. Murch was design manager at Betway’s Win Technologies for three-and-a-half years before joining QiH and he also previously worked at Gamesys for more than eight years.

Commenting on his appointment, Richard said: “I’m really excited to join the QiH Group family and to be part of helping redefine and grow the brand identity. I was particularly keen to take up the opportunity to work with Tom again. During our time at Betway, Tom and I collaborated on numerous successful projects, ranging from product enhancements to global sporting campaigns and a large-scale brand evolution project. I am thrilled about the potential for us to work together on new and exciting projects here at QiH.”

The second of the new hires is Sharon Joy, who joined this week as head of partnerships. She was most recently commercial manager at TAG Media, having been promoted from affiliate manager. Prior to that, she worked at marketing firm Kushinda, which specialises in working with igaming companies.

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Jamie Walters, CEO at QiH Group, said: “We’re really delighted to have secured such an experienced new hire in Sharon. We believe she will do a great job of helping build on our already strong partnerships, with leading operators in both the UK and the US among our clients.

“We also believe our tech upgrade will play a significant role in growing our existing relationships and forging new ones. We’ve recently completed an overhaul of our back end and we now want to make sure our front end is equally good, with a focus on user experience and new brand identities.”

Commenting on her appointment, Sharon said: “I am excited to be joining a company that is growing as fast as QiH Group and I look forward to being part of driving this further forward. Key things that attracted me to the role were QiH’s strong relationships with existing clients, the opportunity to be part of its expansion into new markets, including those in the US, and the chance to work with such a data-focused and experienced team.”

CGS Events

The International Gaming Standards Association (IGSA) and CGS Events sign Cooperation Agreement to enrich future conferences

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The International Gaming Standards Association (IGSA), one of the leading global authorities on gaming standards, announces a strategic collaboration with CGS Events, a leader in organizing gaming industry events in Latin America.

This cooperation agreement involves IGSA’s active participation in all conferences organized by CGS Events in the future. The collaboration aims to continue offering highly valuable knowledge and the best selection of speakers for C-Level participants. IGSA’s contribution will enrich CGS Events’ agendas by disseminating knowledge about international standards and norms in the global gaming industry, adding value to CGS’s Gaming Insights.

“I am very pleased that IGSA is collaborating with CGS Events and excited to speak at their high-quality conferences in Latin America,” said Mark Pace, President of IGSA. “This cooperation with CGS Events, and IGSA’s participation in these conferences, will allow us to share information about the standards and best practices that IGSA has already developed, and identify areas that could benefit from future standards.” Mr. Pace continued, saying: “I look forward to meeting and conversing with conference attendees from CGS, regulators, operators, and providers in the exciting and dynamic Latin American gambling market. I am convinced that IGSA’s existing standards can add tremendous value to this market, and that there will be many areas where collaboration can truly benefit the Latin American gambling industry, which is at the heart of IGSA’s mission.”

CGS Events is proud to partner with IGSA and looks forward to working together to provide the gaming community in Latin America with top-notch educational and enriching experiences.

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bplay

PRAGMATIC PLAY AND BPLAY SEAL DEAL TO FURTHER EXPAND BRAZILIAN FOOTHOLD

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Pragmatic Play, a leading content supplier to the iGaming industry, has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market.

The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X.

In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market.

It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”

Leopoldo Saravi, Product Manager at bplay, added: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.

“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”

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Delaware North

QCI Enhances Partnership with Delaware North with Exciting New QCI Host Agreement

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Quick Custom Intelligence (QCI), a pioneer in innovative data solutions, is thrilled to announce a strategic agreement that deepens our partnership with global hospitality and entertainment company Delaware North.

QCI Host – Elevating Data Intelligence for Delaware North and Beyond

The latest addition to the QCI platform, QCI Host, promises to usher in a new era of data-driven excellence for Delaware North’s gaming division. This state-of-the-art module will empower us to harness the full potential of Delaware North’s data, facilitating smarter decision-making, optimizing customer experiences, and driving innovation across their operations.

Tarese Brown, Vice President of Player Development for Delaware North’s gaming division, expressed her enthusiasm for this partnership: “We are truly excited about the expanded capabilities that QCI Host brings to our operations. QCI has been an invaluable partner in helping us unlock the power of data, and this latest addition takes our data intelligence to a whole new level. With QCI Host, we are better equipped to enhance the guest experience and drive strategic decisions that will shape the future of Delaware North’s gaming division.”

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QCI Data Lake and Data Warehouse – The Foundation of Success

Central to QCI’s unparalleled offerings is our robust data lake and data warehouse, which provide the secure and data-curated environment on which the QCI platform is built. This solid foundation ensures the reliability, scalability, and security of the data-driven solutions we provide. Delaware North can confidently build upon this foundation for years to come.

Dr. Ralph Thomas, Chief Executive Officer of QCI, commented on the significance of this foundation: “At QCI, we believe that the strength of our solutions lies in the strength of our foundation. Our data lake and data warehouse are the bedrock upon which we create data-driven excellence. We’re thrilled to see Delaware North leverage this foundation to drive innovation and success in their gaming operations. This partnership exemplifies our commitment to delivering cutting-edge technology that empowers our clients. QCI remains dedicated to our mission of transforming data into actionable intelligence. We look forward to the continued success of our partnership with Delaware North and the limitless possibilities that lie ahead.”

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