Latest News
Scientific Games and Delaware Lottery Launch All New Player Loyalty Program and Mobile App
Scientific Games and the Delaware Lottery successfully launched an all-new player loyalty program and mobile app. The Delaware Lottery Players Club combines the previous players club with a new loyalty program, offering players one go-to place for new perks, more conveniences and new, achievement-based ways to win cash and prizes. This marks the company’s 24th app development, the most in the lottery industry.
The new mobile app and player loyalty program are key components of the Scientific Games Enhanced Partnership program’s premier digital engagement services. The Delaware Lottery recently extended its contract with Scientific Games to modernize the Lottery’s entire tech ecosystem supporting instant, draw and Keno games, sports betting, video lottery, player loyalty, retail point-of-sale, retailer business intelligence, and the technology powering the SGEP instant game management program.
“We value our loyal players, and we want to offer them the best rewards program available through the convenience of a one-stop mobile app,” said Helene Keeley, Director of the Delaware Lottery. “The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place. As part of our overall tech modernization initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”
Scientific Games’ achievement-based loyalty program allows players to earn points for every ticket entered and awards points when any achievement is completed. They can also earn points for completing in-program challenges. Players can redeem points earned for drawing entries for a chance to instantly win cash and other exciting prizes.
Featuring a biometric log-in system to keep players’ data secure, the new mobile app from Scientific Games offers players enhanced features that make playing Delaware Lottery games more convenient than ever. Players can use the app to find lottery retailers, check tickets, view winning numbers, create digital play slips, enter tickets to earn points, and redeem points.
“We are excited to modernize the Delaware Lottery’s loyalty program and mobile app with a new and improved solution that enhances the player experience,” said Amy Bergette, Senior Vice President of Digital Solutions for Scientific Games. “We are continually innovating digital solutions to ensure lottery players can easily and conveniently engage with the lottery, its games and so many ways to be entertained and win cash and prizes.”
In the past 10 years, the company’s products and solutions helped drive a 5.6% compound annual growth rate for the Delaware Lottery, which is ranked among the Top 25 lotteries in the world for total per capita sales (La Fleur’s 2023 World Almanac).
Currently, the company also provides the Delaware Lottery with instant scratch games and management services, licensed properties and monitor games, as well as a lottery gaming system, video lottery management system, customer relationship management program, retail point-of-sale technology, retailer management system, and sports betting.
Scientific Games serves 130 lotteries in 50 countries around the globe with products and solutions that responsibly drive maximum returns to their beneficiary programs.
About Scientific Games
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.
SG Media Inquiries: [email protected]
Baltics
Evoplay expands Baltic presence with new Optibet collaboration
Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
Latest News
Revolver Gaming Welcomes Simon Hammon as Board Advisor
Revolver Gaming is delighted to announce the appointment of Simon Hammon as its new Board Advisor.
With an illustrious career in the gaming and iGaming sectors, Simon brings an exceptional depth of expertise to support Revolver Gaming’s growth ambitions in the online gaming sector.
Simon Hammon is a seasoned leader in the gaming industry, having previously served as CEO of Relax Gaming, where he played a pivotal role in driving the company’s growth and cementing its position as a leading content aggregator and developer. Prior to his tenure at Relax Gaming, Simon held the role of Chief Product Officer (CPO) at NetEnt, where he oversaw the development of an award-winning portfolio of games and spearheaded major innovations in the sector.
“We are thrilled to welcome Simon to the Revolver Gaming team,” said Ryan Lazarus, CEO at Revolver Gaming. “His extensive experience at the helm of industry-leading organisations like Relax Gaming and NetEnt makes him uniquely qualified to help us strengthen our position in the iGaming landscape. Simon’s insights and strategic vision will be invaluable as we continue to push the boundaries of game design and expand our global presence.”
As Board Advisor, Simon Hammon will work closely with Revolver Gaming’s leadership team to refine the company’s strategic direction and expend its position in the fast-evolving iGaming industry. Under Simon’s guidance, Revolver Gaming aims to broaden its market reach, enhance its product portfolio and delivery service, and solidify its collaborations with operators across the globe.
“Revolver Gaming has established a strong foundation for growth and is a hidden gem on the verge of breaking through to the next level,” said Simon Hammon. “The company has a well-earned reputation for creating innovative and highly engaging games, and I’m thrilled to join at such an exciting tipping point. The talent and vision within Revolver Gaming are exceptional, and I look forward to helping the team realise its ambitions and achieve its full potential.”
The post Revolver Gaming Welcomes Simon Hammon as Board Advisor appeared first on European Gaming Industry News.
Latest News
Samurai Studio shoots for the stars in Babel Builder Accumulator
Innovative indie developer invites players to stack up towering wins in an all-new cyber punk-themed slot released via the SwinttStudios partnership programme
Get ready to hit the neon streets of a space age city in Babel Builder Accumulator – the new cyber punk-themed slot from up-and-coming software provider, Samurai Studio, where scaling towering megastructures can lead to colossal wins of up to 8,082x the bet.
The third Samurai Studio game to be released via the pioneering SwinttStudios programme, Babel Builder Accumulator is a five-reel, 20-payline slot set in a gritty, urban landscape. Featuring a pulse-racing, techno-inspired soundtrack and high-tech cast of androids and augmented humans as its symbols, the game really does an outstanding job of conveying a dystopian future.
Of course, this rampant advancement of technology is not without its perks – and Babel Builder Accumulator boasts a couple of standout features to help players stay ahead of the game. First of all, on any given spin Mirror Reels can trigger to turn two or more columns into identical copies of each other, significantly boosting the odds of landing multiple matching payout combinations.
Secondly, landing three or more scatter symbols in any position will activate the Accumulator Bonus. Whenever this happens, players will be granted three free re-spins with an initial in-game multiplier of 1x, 3x or 5x depending on the number of triggering scatters. With the reels now only displaying prize symbols worth between 1x and 50x the selected bet, whenever players land a prize, not only will the re-spin counter reset, but they’ll also fill one section of the progress metre.
Once six sections have been completed, a random multiplier of 1x, 3x or 5x will be added to the accumulator total – which can reach a maximum of 30x – with this process repeating until no new prizes arrive and the re-spin counter hits zero. In this manner, the feature can be prolonged indefinitely for truly epic wins, and players can also enter the bonus directly for an additional bet.
David Mann, Chief Executive Officer at Swintt, said: “We’ve already been treated to some incredible releases from Samurai Studio – and Babel Builder Accumulator might be the best yet!
“Featuring an eye-catching cyber punk aesthetic, atmospheric soundtrack and an incomparable Accumulator Bonus where players can scale their way to maximum wins of 8,082x their bet, the game really does have all the makings of a modern slot and we’re delighted to be able to use our existing network of casino partners to help Samurai Studio reach new audiences worldwide.”
The post Samurai Studio shoots for the stars in Babel Builder Accumulator appeared first on European Gaming Industry News.
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