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New support for NHS to treat gambling addiction

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The NHS is set to benefit as new levy will raise an estimated £100 million of new funding for research, prevention and treatment of gambling addiction.

Following publication of the gambling white paper in April, the Government is now taking the next step in mandating payments from the sector by launching a consultation on the design of the proposed gambling operator levy.

Currently, not all gambling companies contribute equally towards the existing voluntary levy, with some operators paying as little as £1 towards research, prevention and treatment. The Government is therefore acting to ensure all operators contribute their fair share.

In order to improve research, prevention and treatment of gambling harm, the Government is minded to set the levy as a new 1% fee on gross gambling yield for online gambling operators, while traditional betting shops and casinos will pay a proposed fee of around 0.4%.

The white paper has proposed a fair and proportionate approach to levy rates between various operators, taking into account the difference, for example, in operating costs and the levels of harmful gambling associated with different gambling activities.

Culture Secretary Lucy Frazer said:

We are taking the next step in our plan to protect those most at risk of gambling harm with a new levy on gambling operators to pay for treatment and research.

All gambling operators will be required to pay their fair share and this consultation is an opportunity for the industry, clinicians, those who have experienced gambling harm and the wider public to have their say on how the proposed gambling operator levy should work.

The introduction of this levy will strengthen the safety net and help deliver our long-term plan to help build stronger communities while allowing millions of people to continue to gamble safely.

Technology has reshaped where, when and how people gamble and there has been a significant rise in online gambling behaviour due to the ease of access on smartphones, with people able to gamble anytime and anywhere.

Figures from the NHS Digital Health Survey also indicate that some of these online products are associated with elevated levels of gambling-related addiction and harm with ‘problem gambling’ rates eight times higher for online slots and casino game players than in the population as a whole.

Under the proposed levy, the gambling industry will no longer have a say over how money for research, prevention and treatment is spent. Instead, the Gambling Commission will distribute funding directly to the NHS and UK Research and Innovation (UKRI), which coordinates research and innovation funding, under the strategic direction of government. The levy will be underpinned by legislation meaning firms will be required to pay.

The funding delivered through the levy, which will deliver substantial new investment for the NHS in England, Scotland and Wales, will increase access to treatment and support for those experiencing gambling-related harm. It will also help to develop a truly national approach to prevention and fund independent, high-quality research to inform policy and practice.

In July this year, the NHS announced that seven new specialist gambling addiction clinics will open in Milton Keynes, Thurrock, Derby, Bristol, Liverpool, Blackpool and Sheffield this year. This is in addition to the seven clinics already in operation in London, Leeds, Newcastle, Manchester, Southampton, Stoke-on-Trent, and Telford, as well as an additional national clinic, which treats both gambling and gaming addiction in children and young people, in London.

Gambling Minister Stuart Andrew said:

We know that gambling addiction can devastate lives, which is why we are working quickly to implement our bold plans for reform.

This consultation brings us a step closer to being able to provide £100 million of new funding for research, prevention and treatment, including ring fenced investment for the NHS to help gambling addicts.

Gambling firms should always pay their fair share and this new statutory levy will ensure that they are legally required to do just that.

Health Minister Neil O’Brien said:

Harmful gambling can affect people’s savings, ruin relationships, and devastate people’s lives and health.

Gambling companies should pay their fair share towards the costs of treatment services, but we want to hear from as many people as possible about how the new statutory levy should work.

We continue working to support those affected by gambling harms. Twelve of the planned fifteen NHS gambling addictions clinics have now opened across the country providing vital support services for thousands of people experiencing gambling-related harms as well as their loved ones. The remaining three are expected to open by the end of the year.”

Henrietta Bowden-Jones, National Clinical Advisor for Gambling Harms, said:

I welcome this Levy which reflects the government’s decision to fund gambling treatment, prevention, research and education in an independent and evidence- based way allowing us to continue our work of eradicating all gambling harms from society.”

NHS mental health director Claire Murdoch said:

Gambling addiction destroys people’s lives and with record numbers turning to the NHS for support, the health service has met this demand head on by opening four new specialist clinics in recent months, with a further three opening later this year.

The NHS has long called for a statutory levy because it is only right that this billion-pound industry steps up to support people suffering from gambling addiction and I am pleased that action is being taken to prevent people from coming to harm in the first place. It is now vital we continue working in partnership to ensure we provide effective prevention, education and treatment for this condition.

The Government’s gambling white paper, published in April 2023, set out a range of measures to improve player protections and reduce the risk of gambling addiction and harm in the smartphone era. Measures such as financial risk checks to better alert operators to risky behaviours, stake limits for online slots, tighter controls on marketing of bonuses and a new mandatory gambling operator levy are designed to reduce risk and improve player protections.

The Government and Gambling Commission continue to implement the measures set out in the white paper with a view to having key elements in place in summer 2024.

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Xanada Investments Reveals Strategic Backing of Sweepium, Targeting the U.S. Sweepstakes Landscape

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Xanada Investments, a leading ideological investment fund focused on the iGaming sector, has officially revealed its early-stage investment in Sweepium, a breakthrough B2B platform and game aggregator redefining how sweepstakes casino brands launch, operate, and scale in the U.S. market.

The decision to invest in Sweepium was driven by a clear alignment of vision: a bold team building real sweepstakes infrastructure for an underserved and fast-growing segment, while providing a serious competitive advantage to existing platforms.

Purpose-built for the complexities of the U.S. regulatory landscape, Sweepium delivers a fully integrated, turnkey platform that includes a bank-approved payment architecture, CRM, customer support, content management, game aggregation, and promotional tools. Its standout capability — its bank-approved payment system — the first of its kind in the U.S. sweepstakes sector — enabling operators to process transactions with institutional-grade compliance and reliability.

Over the past year, Xanada’s support extended far beyond capital. Acting as strategic advisors and active mentors, the fund worked closely with the Sweepium team to strengthen their operational and go-to-market strategy to accelerate brand onboarding and commercial traction.

Today, Sweepium is live with multiple operators, supports integrations with over 50 game providers, and enables new clients to launch in just 8–10 weeks from contract to first processed payment — a speed and standard unmatched in the space.

“From day one, Sweepium showed both clarity of vision and precision in execution,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments. “Our decision to invest was driven not only by the unique positioning of the platform but by the team’s operational discipline and long-term thinking. Over the past year, we’ve worked closely with Sweepium to evolve their business infrastructure, guide strategic decisions, and help unlock market growth — and the results speak for themselves.”

Daniel Mitton, Founder & CEO of Sweepium, commented: “Partnering with Xanada Investments brought more than capital — it brought strategy, structure, and scale. Their team helped us align operations with long-term growth goals, navigate licensing, and open doors commercially. With Xanada’s support, we’ve accelerated our market readiness and laid the groundwork for sustainable expansion.”

As Sweepium enters its next phase of growth, the company is focused on expanding its partner base, deepening product capabilities, and continuing to lead in compliance-first innovation within the U.S. sweepstakes space.

 

About Xanada Investments

Xanada Investments is an ideological investment fund targeting PreSeed, Seed, and Series A funding rounds for innovative projects and leaders in the iGaming industry. With a focus on long-term success, Xanada is committed to providing not only capital but also strategic guidance and support to help businesses scale quickly and efficiently.

About Sweepium

Sweepium is a B2B platform and game aggregator enabling the launch of sweepstakes casino brands under a white-label model. The company supports over 80 game providers, offers full operational setup, and is the first provider of bank-approved white-label payments for sweepstakes in the U.S. market.

The post Xanada Investments Reveals Strategic Backing of Sweepium, Targeting the U.S. Sweepstakes Landscape appeared first on European Gaming Industry News.

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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

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N1 Partners is gearing up for iGB Live London 2025, and will bring something visitors won’t want to miss. On July 2–3 at ExCeL London, guests will find N1 Partners at Booth J50 — where a black-and-red stand designed to resemble an elegant bus stop welcomes guests beneath the slogan: Hop on the Wealth Bus.

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.

N1 Puzzle Promo: Your road to the helicopter prize

N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.

Here’s how it works:

  • 1 puzzle piece for every 10 FTDs from SEO traffic
  • 1 puzzle piece for every 40 FTDs from PPC and ASO
  • 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)

The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.

Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.

What’s on board at Booth J50

The stand will offer plenty of engaging activities for visitors:

  1. Bar — visitors can grab a drink and connect with the N1 Partners team.
  2. Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
  3. Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
  4. Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.

Why meet N1 Partners in London

N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.

Here’s what the program offers:

  • CPA up to €650
  • RevShare up to 45% + NNCO
  • Hybrid deals
  • No shave, no delays, guaranteed payouts

At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.

N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.

Let’s meet in London!

Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.

Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.

The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.

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ACR POKER AND CHRIS MONEYMAKER TO SEND PLAYERS TO $300,000 GTD MONEYMAKER TOUR MAIN EVENT THIS SEPTEMBER

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Play in the Beast Mega Satellite this Sunday for a chance to win a share of over $44,000 in Moneymaker Tour packages to Aruba

Players now have an opportunity to win an unforgettable poker vacation to one of the hottest live events in Aruba this fall. ACR Poker and poker legend Chris Moneymaker are guaranteeing a host of exclusive packages to the $300,000 GTD Moneymaker Tour Aruba Main Event in September.

ACR Poker’s online Beast Mega Satellite, on Sunday, June 22nd at 5:05pm ET, will guarantee 12 Moneymaker Tour packages worth $3,700 each, totaling $44,400 in value. Players can buy-in for just $95 or qualify for free by placing on the Beast weekly leaderboard.

Each package includes the $1,700 Main Event buy-in, a four-night hotel stay (September 25th to 29th), and $1,000 in airfare. Players will then compete for a share of the $300,000 GTD prize pool, all while enjoying epic poker and off-the-felt experiences set against the stunning backdrop of Aruba.

“We’re all about making poker fun and accessible, and this Aruba stop is the perfect mix of serious competition and a great vacation,” said ACR Pro Chris Moneymaker. “Whether you’re chasing the title or just chasing the sun, this satellite gives players a chance to play poker in an incredible location and hang out with fellow poker fans—all for a small buy-in. Can’t wait to see who wins their way there this fall.”

This exclusive opportunity is part of Chris Moneymaker’s popular land-based poker tour, which includes stops in Las Vegas, Florida, and Canada. From September 26th to 28th, the $300,000 GTD Main Event in Aruba offers players the very best of live poker in a stunning paradise setting. Beyond the poker tables, players can enjoy pristine beaches, crystal-clear waters, and the vibrant island culture of this Caribbean gem.

Also this Sunday, players can join the penultimate Vegas Main Event Satellite at 2:05pm ET, where 10 packages (worth $12,500 each) to the $10,000 buy-in Main Event in Las Vegas will be awarded. In addition, the Sunday Moneymaker Tournament will take place at 1:05pm ET with a $109 buy-in and a guaranteed prize pool of $300,000.

The post ACR POKER AND CHRIS MONEYMAKER TO SEND PLAYERS TO $300,000 GTD MONEYMAKER TOUR MAIN EVENT THIS SEPTEMBER appeared first on Gaming and Gambling Industry in the Americas.

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