G2E
iGaming Operators: Optimove Survey Analysis Shows Responsible Gambling Measures Build Player Trust and Loyalty
Findings from the Optimove 2023 iGaming Survey shed light on players’ positions on the ongoing challenge of tackling problematic gambling behavior within the iGaming industry. According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators. The results are from the Optimove 2023 Report of Players’ Preferences in iGaming Marketing.
Impressively, approximately 90% of players actively set betting limits and a remarkable 97% demonstrate awareness of responsible gambling resources with 56% actively utilizing them. This highlights the escalating significance of iGaming sites’ responsible gambling initiatives and suggests that responsible gambling initiatives not only benefit players but also enhance the reputation and customer retention of operators.
Responsible gambling poses a critical challenge in the iGaming industry. Neglecting responsible gambling measures can lead to problem gambling, eroding trust and loyalty in operators. It’s essential for a healthy, sustainable player-operator relationship.
To address these insights, the Optimove 2023 iGaming Survey offers five key recommendations serving as a playbook for iGaming operators and helping them craft a personalized and socially responsible marketing strategy. This approach not only enhances the player experience but also effectively mitigates the risk of players developing unhealthy habits and practices:
- Promote Responsible Gambling: Operators should actively promote responsible gambling resources, fostering trust and loyalty by featuring them prominently on their website and in marketing materials.
- Encourage Betting Limits: Operators should encourage players to set betting limits by implementing user-friendly features for limit adjustment.
- Continuous Education: Operators should educate players about responsible gambling including potential risks and recognizing problem gambling signs.
- Monitor and Support: Operators should establish systems to monitor player behavior, offering timely support and intervention when needed, showcasing their commitment to player well-being.
- Use Data Analytics: Operators should leverage a customer data platform (CDP) for data analytics to identify and support players at risk of gambling problems, enabling early intervention.
These survey results come on the heels of Gartner Ranking Optimove #1 in Journey Orchestration in its 2023 Critical Capabilities for Multichannel Marketing Hubs. Optimove is also positioned highest in execution and vision among Challengers in the Magic Quadrant for Multichannel Marketing Hubs and is recognized as a noted leader in customer intelligence and measurement and optimization.
Visit Optimove at G2E in Las Vegas, October 10 to 12, in booth 2630 to get the report and further iGaming insights.
AGA President and CEO Bill Miller
G2E 2024 Announces Gaming CEOs Jason Robins and Derek Stevens as Wednesday Keynote Speakers
- Jason Robins, DraftKings Co-founder and CEO
- Derek Stevens, Circa Resort and Casino Owner and CEO
SportsGrid has announced a partnership with the Global Gaming Expo to provide rich, curated content covering the latest trends, innovations, and developments across the global gaming industry.
G2E, the gaming industry’s premier global event, is set to take place from Monday, October 7, to Thursday, October 10, at The Venetian in Las Vegas. The expo will feature nearly 400 exhibitors from around the world, showcasing cutting-edge gaming technologies and solutions. Alongside the show floor experience, G2E offers attendees the opportunity to learn and connect through extensive networking events, workshops, and an education program led by industry leaders and experts.
“G2E is the standout gaming event on the calendar and has been run expertly by RX and the American Gaming Association. Our partnership gives us the ideal opportunity to showcase the gaming industry’s most influential voices and developments. We are excited to bring expert-driven content and discussions to a global audience, helping to define and shape the future of gaming.” commented Jeremy Stein, CEO, SportsGrid, Inc.
SportsGrid will be on-site at G2E producing exclusive interviews with high-profile executives, policymakers, and influencers shaping the gaming industry. The exclusive content from G2E will be distributed across their streaming video network and other relevant media channels, bringing the excitement of G2E to SportsGrid’s global audience.
“Partnering with SportsGrid amplifies our commitment to providing an unparalleled experience at G2E 2024,” said Korbi Carrison, G2E Event Vice President. “Together, we will showcase the dynamic voices and innovations shaping the future of the gaming industry, creating a platform for insight, connection, and growth. We look forward to working together to produce content that inspires and empowers our community.”
FBM takes another leap in the United States by installing the Mythic Link collection in Florida. The exciting treasures and hidden wonders of Eternal Kingdom, Ancient Tropics, Golden Voyage, Nature’s Paradise, Eternal Kingdom Origins and Golden Voyage Origins are now available for players to explore and collect at the Hialeah Park Casino in Miami.
Mythic Link provides an exciting six-game suite that takes players on an imaginative and amazing journey. This expedition to ancient ruins, uncharted lands and fantasy kingdoms leads players to memorable wins in an immersive gaming experience adorned by brilliant graphics and thrilling sounds.
“The installation of Mythic Link allows us to bring new gaming experiences to the players and reinforces our commitment to steady growth in the United States,” the Director at FBM, Renato Almeida, said. “We are very thankful to Steve Calabro and Javier Fernandez of Hialeah Park Casino for trusting us to deliver entertaining products ready to attract and engage their players and for being first in the nation to showcase Mythic Link.”
How Can Mythic Link Upgrade Any Casino’s Slot Offer?
The exciting bonus feature is the main attraction in the Mythic Link games. Players must gather six symbols to access this bonus mode and unlock its exciting potential. Inside the Mythic Link feature, players can win the mini, minor, major or grand jackpot prizes.
The journey to collect forgotten wonders playing Mythic Link can bring players six game features; Super Reels, Best Symbols, Sticky Wild, Wild Multiplier, Expanding Wild and Wild Boom. Players can also enjoy big wins with the Luck Has Arrived feature, which offers direct access to bonuses, free spins or bigger prizes.
After the remarkable display of products at G2E Las Vegas, FBM enters a new phase in its growth strategy for the United States. The Mythic Link introduction ignites the group’s energy for 2024; a year to launch innovative new games and expand the brand’s footprint in this key gaming market.
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