

Latest News
William Hill Partners with Twenty3
William Hill has partnered with Twenty3, a sports technology platform, to better utilise the Twenty3 Toolbox product for its business.
The Twenty3 Toolbox is a proprietary AI technology product that consolidates data from providers and transforms it into more digestible insights.
Lee Baker, Organic Social and Content manager for William Hill, said: “I think I speak for everyone on the team – and across the business – when I say that we’re delighted to partner with Twenty3 and add their Content Toolbox to our suite of content-producing tools.
“At William Hill, we’re proud of our heritage and our expertise in the sport and gaming space. The Content Toolbox allows us to leverage our reputation of being one of the most respected and knowledgeable brands in the industry for the digital age.
“With the latest, official stats and facts across the Premier League and more at our fingertips, presented in graphics which amplify our eye-catching look and feel on social, we’re able to deliver the best content for our followers to enrich their watching and betting experiences.”
Andrew Cox, Co-CEO of Twenty3, said: ”We’re always thrilled to be selected to provide one of our many sports data solutions to new customers but particularly when it’s a business of the stature of William Hill.
“Our Toolbox outputs help our clients to simplify a dizzying array of data insights in ways that can be quickly differentiated and tailored to meet their own brand requirements, as well as personalised to the specific interest of their audiences.
“With sports betting enthusiasts spoilt for choice when it comes to football markets that they can bet on, our tools are incredibly useful at helping operators and affiliates deliver targeted and timely content both pre-match or in-play.”
Latest News
Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania
Trophy exhibitions in Romania, Portugal, and Bulgaria give fans unforgettable moments. Legendary goalkeeper, Gianluigi Buffon, joins the celebrations in Sofia.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has joined forces with UEFA to bring the UEFA Europa League and Conference League trophies closer to European fans. Namely, the trophies were displayed in Romania, Portugal and for the first time in Bulgaria. The events are part of Betano’s 3-year global sponsorship of the UEFA Europa League and UEFA Conference League from the 2024/25 to the 2026/27 season.
The exclusive presentation of the UEFA Europa League and UEFA Conference League trophies took place at the Sofia Event Center in the Paradise Center mall on April 29th, with special guest UEFA Ambassador and legendary Italian footballer Gianluigi Buffon. Recognised as one of the best goalkeepers in football history, Buffon attracted intense media interest and was surrounded by fans during the event.
“I am truly honored to join the Betano Trophy Event as a UEFA Ambassador,” said Gianluigi Buffon. “It is a great opportunity to visit Sofia for the first time and engage with such a passionate football community. I’m excited to share this experience with Bulgarian fans and celebrate the spirit of the game together.”
Also in attendance at the event were Bulgarian football legend Krasimir Balakov and one of the favourite names of Bulgarian pop-folk – Galena.
Ιn January, the trophies were displayed to football fans in Romania in an unforgettable event at Park Lake Shopping Center, in Bucharest. The event drew big crowds of enthusiastic football fans who got to see the trophies in person while also enjoying a meet and greet with players from Fotbal Club FCSB, Romania’s current league champions, sponsored by Betano.
The trophies were also displayed in Porto, Portugal, where over 1,700 fans got up close with them. In addition to seeing the trophies in person, fans were also welcomed by former FC Porto captain and 2011 UEFA Europa League winner, Helton. During the event, the renowned goalkeeper reminisced about the all-Portuguese Europa League final in Dublin in 2011 and the fantastic moment of lifting the trophy in front of FC Porto’s fans.
Betano will look to host further UEFA Europa League and UEFA Conference League events in new locations during the next season.
The post Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania appeared first on European Gaming Industry News.
Latest News
FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series

FBMDS proudly unveils its latest online slot game, Sea of Fortune, a thrilling addition to its acclaimed Sublime Series. Set to chart new waters in the online casino landscape, Sea of Fortune delivers an immersive, high-impact experience that promises to captivate slot fans across multiple markets.
Set against the backdrop of the seven seas, Sea of Fortune invites players aboard the ship of the fearless Captain Golden Beard. With vibrant 3×3 reels, five paylines, and seamless gameplay across Desktop, Tablet, and Mobile, this game masterfully blends simplicity with excitement — offering smooth animations, detailed graphics, and a nautical soundtrack that completes the maritime adventure.
“Sea of Fortune enhances the Sublime Series legacy by combining stunning visuals and rewarding mechanics into a compelling adventure,” said Renato Almeida, Director at FBM. “It’s not just about spinning reels, it’s about diving into an epic treasure hunt that keeps players coming back.”
Key Features:
• Wild Symbol substitutes all others and can deliver up to 250x the bet when filling the grid.
• Spin Bonus mode, where only one paying symbol and Wilds appear on the reels, granting three re-spins and multipliers of up to x20.
• Wild Injection feature, adding Wilds at random moments for enhanced chances of winning.
The game also features thematic elements such as parrots, rum, anchors, swords, and cannon bombs — reinforcing the game’s swashbuckling spirit. Designed to boost player engagement, loyalty, and betting volume, Sea of Fortune is tailored for operators seeking content that performs.
With its release, FBMDS continues to support its 2025 growth strategy by delivering customized, regionally adapted content with optimized math models and rewarding bonus structures. Get ready to hoist the sails and set course for treasure — Sea of Fortune is here to make waves!
The post FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series appeared first on European Gaming Industry News.
Latest News
Fast Track unveils proprietary machine learning platform (FTML)

Fast Track has unveiled its proprietary machine learning platform, FTML, designed to drastically simplify the process of deploying AI models into live production.
FTML marks a major step forward in applying artificial intelligence within CRM, addressing the operational challenges that often slow data science teams. By automating complex processes such as data availability, data transformation, model training, deployment, and retraining, the platform enables AI models to go live exponentially faster than anything else on the market. This acceleration makes data science more agile and impactful, reducing the time and resources traditionally needed to implement AI models and allowing partners to access AI-driven insights faster.
Additionally, FTML includes a dedicated testing environment that supports continuous analysis and optimisation, ensuring models are regularly improved and kept current. This functionality positions FTML as a foundation for future AI-driven features, enabling smarter, faster, and more scalable CRM strategies for Fast Track and its partners.
“Behavioural AI models demand not only a huge degree of creativity and subject matter expertise to be developed, but they also need to be deeply contextual, tailored, and trained on each partner’s data to be truly performant. Scaling this process is extremely challenging. From data availability and quality issues, domain-specific expertise, algorithm selection, and delivering actionable outcomes, to the added complexities of information security, explainability, and continuous model monitoring,” said Simon Lidzén, Co-Founder & CEO of Fast Track.
“Traditionally, solving these problems at scale is slow and resource-intensive. However, with the IP we have just released, we have cut the time to market to a fraction of what it used to be. It solves almost all of the complexity around scalability, enabling us to move many times faster than anyone else in the market, and empowering our partners to benefit from truly personalised behavioural AI without the typical barriers.”
FTML has been in development for several years and has undergone rigorous testing and iteration through internal use. The release of the latest version marks a significant milestone in Fast Track’s vision for achieving Singularity. Now in full production, FTML operates behind the scenes to support all Fast Track partners as part of the supplier’s core infrastructure.
The post Fast Track unveils proprietary machine learning platform (FTML) appeared first on European Gaming Industry News.
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