![crown-resorts-signals-new-era-with-bold-new-brand](https://igamingradio.com/wp-content/uploads/2023/09/123541-crown-resorts-signals-new-era-with-bold-new-brand.jpg)
![crown-resorts-signals-new-era-with-bold-new-brand](https://igamingradio.com/wp-content/uploads/2023/09/123541-crown-resorts-signals-new-era-with-bold-new-brand-560x600.jpg)
Australia
Crown Resorts Signals New Era with Bold New Brand
Crown Resorts has signalled a new era, unveiling a bold new brand for the first time in nearly a decade, recapturing its original spirit as a leading curator of exceptional experiences, entertainment and tourism in Australia.
The campaign, Here’s Where Things Get Interesting, is live nationally across television, outdoor, print and social media, and marks a public shift from a casino and hotel to a world-class entertainment destination.
Informed by extensive research and stakeholder engagement, the new campaign addresses overwhelming national feedback for Crown to bring joy, energy, and life into its cities, and to reinvigorate the experiences guests and visitors have. The research also indicated that Australians want to visit a place where they feel connected to others as well as the city itself; somewhere with an atmosphere and a vibe they can immerse themselves in and safely enjoy.
The new direction centres around creating joyfully elevated experiences for the communities in which Crown operates and is a playful spin on Crown’s long held reputation as the home of all things interesting – entertainment, awards nights, celebrity sightings, weddings, gala events, birthdays, TV broadcasts and just about everything in between.
The first phase of Here’s Where Things Get Interesting begins with an integrated advertising campaign supported by a program of joyfully elevated events across Sydney, Melbourne and Perth across sport, music, art, dining and entertainment.
Crown Resorts CEO Ciarán Carruthers said: “Today marks an exciting new chapter in Crown’s history. Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences.
“Over the last two years, we have worked very hard as a business to set Crown on a path to fundamentally change for the better. Upon opening, Crown was renowned as the home of all things interesting, and the place that makes the ordinary extraordinary. With new owners, new management, a new strategy, a new visual identity, and a new experience, we will do so again.
“To us, ‘interesting’ is the promise of something unique, elevated, unexpected, and memorable. ‘Interesting’ jolts you from the mundane. Our research told us that Australians expect that from Crown. As we move forward, interesting experiences will be a critical part of our strategy to energise our cities and supercharge Australia’s tourism revival.
“The leadership of this campaign is testament to Danielle Keighery and her team, who have breathed new life into the Crown brand and helped set the company up for future success. Ahead of her upcoming departure from Crown, I’d like to thank Danielle for her enormous contribution and wish her all the best for her future.”
Led by Chief Brand & Corporate Affairs Officer, Danielle Keighery, the new brand direction was created in partnership with pre-eminent Australian brand and creative agency, The Monkeys part of Accenture Song, and is supported by a tailored multi-channel media strategy and launch plan via leading global media agency, Initiative Australia. It centres around interesting and elevated moments across Crown’s entertainment venues, globally recognised restaurants and luxury accommodation facilities.
Australia
ACMA Blocks More Illegal Offshore Gambling Websites
![acma-blocks-more-illegal-offshore-gambling-websites](https://igamingradio.com/wp-content/uploads/2024/06/132455-acma-blocks-more-illegal-offshore-gambling-websites.jpg)
The Australian Communications and Media Authority (ACMA) has requested that Australian internet service providers (ISPs) to block more illegal offshore gambling websites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.
The latest sites blocked include A Big Candy, Jackpoty and John Vegas Casino.
Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 995 illegal gambling and affiliate websites have been blocked.
Over 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.
The post ACMA Blocks More Illegal Offshore Gambling Websites appeared first on European Gaming Industry News.
Australia
Tabcorp Appoints Gillon McLachlan as MD & CEO
![tabcorp-appoints-gillon-mclachlan-as-md-&-ceo](https://igamingradio.com/wp-content/uploads/2024/06/132299-tabcorp-appoints-gillon-mclachlan-as-md-ceo.jpg)
Australian gambling services firm Tabcorp Holdings has appointed former Australian Football League (AFL) boss Gillon McLachlan as its chief executive and managing director.
The appointment comes months after former chief Adam Rytenskild resigned over allegedly using “offensive” and “inappropriate” language at the workplace and as the firm navigates a strategic transformation amid heightened competition pressures.
McLachlan was the AFL chief executive for a decade during which he contributed to significant revenue growth and oversaw its expansion.
He will join Tabcorp on Aug. 5 and assume the roles of CEO and MD upon receiving regulatory approvals, the company said. He will receive an annual fixed remuneration of AU$ 1.5 million.
“In the two years since demerger, we have significantly improved our customer offering and delivered key structural reforms in Queensland and Victoria,” Tabcorp Executive Chairman Bruce Akhurst said.
“Gill brings an added dimension of having been responsible for some of the most significant media rights deals in Australian sports history and we’re excited about the potential growth opportunities for our wagering and media business under his leadership,” Bruce Akhurst added.
The post Tabcorp Appoints Gillon McLachlan as MD & CEO appeared first on European Gaming Industry News.
Australia
BetMakers Appoints Carl Henschke as its New Chief Financial Officer
![betmakers-appoints-carl-henschke-as-its-new-chief-financial-officer](https://igamingradio.com/wp-content/uploads/2024/06/132311-betmakers-appoints-carl-henschke-as-its-new-chief-financial-officer.jpg)
BetMakers Technology Group Ltd, the leading global B2B provider of technologies and services that simplify betting at critical points in wagering, announced the appointment of Mr Carl Henschke as its Chief Financial Officer (CFO), effective 1 July 2024.
Mr Henschke brings over 17 years of experience in financial services, capital markets and legal sectors to BetMakers. He began his career as a solicitor in the corporate team at Herbert Smith Freehills, and for the past decade, he has worked as an investment banker. Most recently he served as Managing Director at Canaccord Genuity, focusing on software and digital businesses, including those in the wagering and betting sector. Mr Henschke’s expertise encompasses financial planning and analysis, strategy, capital management and M&A.
BetMakers CEO Jake Henson said: “We are delighted to welcome Carl as the company’s new CFO. His extensive financial expertise and deep understanding of high growth technology companies make him an ideal fit for BetMakers. Carl’s experience will be important as we continue to refine our operational efficiencies, expand our global presence, and enhance shareholder value.”
The post BetMakers Appoints Carl Henschke as its New Chief Financial Officer appeared first on European Gaming Industry News.
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