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SOFTSWISS Shares 54 Vital KPIs for Online Casinos and Sportsbooks

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SOFTSWISS experts have compiled a comprehensive guide containing 54 essential metrics, a curated list of valuable analytical tools, and insights into global trends in the casino and sports betting industry. The guide is readily available for free download.

The document helps increase understanding of the most important iGaming key performance indicators (KPIs), covering top-level, derivative, and operational metrics. This authoritative glossary delves into the often-overlooked complexities of KPIs, dividing the content into four core parts:

  • The Financial Metrics section highlights not only Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR), but also the importance of Average Revenue Per User (ARPU), Conversion Rate, and Customer Acquisition Cost (CAC).
  • The Player Engagement Metrics section draws attention to key engagement indicators such as Active Players, Depositing Players Count, and Total Deposits Sum.
  • The Operational Metrics section explores player acquisition and retention strategies, with a specific focus on their role amidst major sporting events.
  • The Analytical Tools and Trends section focuses on the usage of real-time dashboards, data warehouses, and the evolving significance of Artificial Intelligence and Machine Learning.

Each KPI on the list includes a definition, formula, type, and keynote regarding its impact on the iGaming business. For example, NGR is categorised as a top-level KPI, providing a clear snapshot of the casino’s financial health. Monitoring NGR closely allows operators to evaluate their operational efficiencies and make informed decisions about scaling their offerings or optimising existing operations.

Max Trafimovich, CCO at SOFTSWISS, comments: “By launching this useful glossary, SOFTSWISS is continuing its commitment to help operators develop their businesses in the most efficient way. Listed KPIs are the essential metrics that measure the overall performance of a casino or sportsbook. By classifying them into strategic, tactical, and operational categories, operators can gain a comprehensive view of business beyond just financial metrics, including brand resonance and player experience. By aligning KPIs with unique business goals, our partners can develop a robust and adaptable strategy that sets them apart in the highly-competitive iGaming landscape.”

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SOFTSWISS has recently published another helpful overview of the iGaming business – the market report ‘iGaming in Brazil’. This exclusive report provides a comprehensive overview of the Brazilian iGaming landscape, equipping operators with the essential information to launch an online casino or sportsbook in the region.

 

About SOFTSWISS 

SOFTSWISS is an international technology company supplying ISO 27001-certified software solutions for managing iGaming projects. The expert team, which counts more than 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides a one-stop-shop iGaming software ecosystem. Its product portfolio includes the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka (affiliate platform), the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Play’n GO Honoured at Corporate Star Awards Ceremony

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Play’n GO, the world’s leading casino entertainment provider, was honoured as a global leader in Environmental Social Governance (ESG) practices at the prestigious Corporate Star Awards held in Amsterdam. The company was the only iGaming company shortlisted at the ceremony, and was nominated for the Best ESG Report award, placing it among renowned organisations such as Globo, EVS and SONY Entertainment, who won the category overall.

The Corporate Star Awards are known for recognising excellence in corporate reporting and sustainability, and Play’n GO’s nomination for the Best ESG Report Award is testament to its commitment to transparency and responsible business practices.

Play’n GO’s ESG Report provides comprehensive insights into the company’s environmental initiatives, social impact and governance practices, and showcases Play’n GO’s commitment to reducing its carbon footprint, promoting diversity and inclusion, and maintaining high ethical standards throughout its operations.

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The Corporate Star Awards recognise organisations that go above and beyond in their commitment to ESG practices, setting a benchmark for corporate responsibility. Play’n GO’s inclusion among the shortlisted companies underscores its position as a global leader in the iGaming industry and its dedication to sustainable business practices.

Johan Törnqvist, CEO and co-founder of Play’n GO, said: “We are truly honoured to be recognized as a global ESG leader at the Corporate Star Awards. This nomination is a testament to our unwavering dedication to sustainability and responsible business practices. We believe that a strong ESG framework is essential for the long-term success of any organization, and we are proud to be at the forefront of this movement. We look forward to participating in next year’s awards, and to furthering our own ESG initiatives.”

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Amusnet Releases Speed Baccarat, a New Addition to its Live Casino Portfolio

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Amusnet is presenting its newest Live Casino release – a fresh look and feel for a true casino classic that has become one of the most popular card games – Speed Baccarat.

The latest addition to the company’s portfolio mesmerises with Asian elegance and promises a lifelike gaming experience to anyone who wants to have a taste of this all-time casino favourite. Fast rounds are available, which adds to the excitement and thrill which the game brings.

Amusnet’s Speed Baccarat is played with eight standard decks of 52 cards, and it is available 24/7 with a live dealer hosting the game. It offers immersive real-time streaming with ultra-low latency. The objective of this Live Casino game is to predict the winning hand closest to 9, which could be the Player’s hand, the Dealer’s hand or there could be a Tie.

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A variety of Main bets and Side bets is available, along with several in-game features to guarantee an engaging and thrilling gameplay, such as Re-bet, Double the Bet, Scoreboards and Game Statistics. A live Chat is also at players’ disposal, providing them with the chance to communicate with the dealer and the rest of the players.

Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

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Christian Reinhard Becomes New Board Member for Technology and Development at Merkur Group

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The Merkur Group has welcomed Mr. Christian Reinhard as the new Board Member for Technology and Development. Reinhard, a 50-year-old computer science graduate, succeeds Werner Kurt Schroer, who resigned from his position on the Board for health reasons after almost 19 years of successful service, but will continue to be available to the Group as an advisor.

“We would like to thank Mr. Schroer for the extraordinarily successful years we have spent together. At the same time, we are delighted to welcome Mr. Reinhard to the board of directors. By appointing Mr. Reinhard as the board member responsible for technology and development, we are ensuring continuity in the area of development that is so important for the group of companies, while also creating space for fresh ideas. We wish Mr. Reinhard every success in his new role and always the necessary bit of luck,” said company founder and board spokesman Paul Gauselmann.

Christian Reinhard has over 20 years of experience in the series development of automotive electronics. In his career to date, he has developed a wide range of technologies, including navigation systems, cluster instruments, driver assistance systems and vehicle networking systems, which are now installed in numerous vehicles worldwide.

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In addition to his technical expertise, Reinhard has more than 15 years of experience in managing and structuring internationally distributed development teams, such as those in the Merkur Group. Most recently, he was responsible for a team of 3500 developers and played a key role in the development and release of safety-critical systems that, like the vending machine industry, are subject to strict regulatory requirements.

Christian Reinhard said: “After dedicating my 23-year career to developing high-quality mobility experiences, I am looking forward to a new challenge in a dynamic and creative environment. I am particularly fascinated by the gaming industry because of the collaboration between a wide variety of disciplines – art, design, mathematics, programming, data security and electronics development – and the opportunity to create unforgettable moments of entertainment and joy in the game.”

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