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BETSSON GROUP EXPANDS INTO SERBIA WITH LAUNCH OF ONLINE CASINO OFFERING

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Betsson, a leading online gaming operator, is pleased to announce its successful acquisition of a license for the locally regulated market in Serbia, marking a significant milestone in the company’s strategic growth initiative. This license enables the Group to officially launch its renowned online casino offering under the esteemed Rizk brand in the Serbian market. Rizk, part of Zecure Gaming, was acquired by Betsson in 2020.

As part of Betsson’s commitment to geographic expansion and market diversification, the launch in Serbia serves to further strengthen the Group’s presence in the Central and Eastern Europe and Central Asia (CEECA) region. The CEECA region accounted for 43% of the Group’s revenue in the second quarter of 2023.

Andrew Valenzia, Commercial Director for Betsson’s subsidiary Zecure Gaming, expressed his enthusiasm for the brand’s expansion into Serbia, stating, “Serbia is an exciting new market for our brand, Rizk. We’re eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there. Our team’s dedication and hard work have been key drivers of our achievements, and we’re prepared to bring the same level of energy to Serbia.”

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“When I look at the performance of Zecure Gaming over the past years, I am genuinely impressed with the team’s outstanding achievements,” remarked Ronni Hartvig, Chief Commercial Officer of Betsson Group. “They have revitalised the essence of the Rizk brand, rekindling its inherent fun and excitement, and expertly applied their knowledge to multiple markets. I look forward to seeing what they will manage to achieve in this new market.”

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Amusnet Expands Balkan Presence Through Strategic Partnership with mbet.ba

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Amusnet continues its strategic growth by partnering with mbet.ba, an online gaming operator in Bosnia’s Republic of Srpska. This collaboration highlights the company’s commitment to strengthening its presence in the Balkan region, leveraging its top-notch portfolio to enhance local players’ gaming experience.

“We are excited to work with Mbet, as this partnership opens up opportunities to reach a more diverse player base. By combining our premium game offerings with their market reach, we are confident that we can deliver exceptional, tailored gaming experiences that will captivate players and drive growth for both companies,” said Dimitar Nacev, Sales Specialist at Amusnet for Bosnia and Herzegovina.

“We are very pleased to be able to offer our players games from a world-renowned provider. Amusnet is a leader in the gambling industry, and cooperating with this company is a great privilege,” said Dragan Djekic, Head of Gaming Sector at Mbet.

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Evoplay joins forces with Slotino to expand Bulgarian reach

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Evoplay, the award-winning game development studio, has further strengthened its presence in Bulgaria through a new partnership with prominent local operator Slotino.

As part of the collaboration, 75 of Evoplay’s top-performing games, including Camino de Chili Bonus Buy, Mega Greatest Catch, and Hot Volcano, are now available to Slotino’s customers in the Balkan country.

The agreement marks a significant milestone for Evoplay in expanding its reach in the Bulgarian market, offering Slotino players a diverse selection of high-quality titles designed to enhance user engagement and retention.

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Slotino, a trusted name in the Bulgarian market, reinforces its position as a leading operator in the region by offering the curated collection of Evoplay’s premium and proven games.

Ihor Zarechnyi, CBDO at Evoplay, said: “This partnership with Slotino represents an important step in our growth strategy for Bulgaria. By bringing our portfolio of innovative and engaging games to a new audience, we’re confident that we can drive strong performance and engagement in this key market.”

Vasil Stumbov, Director at Slotino, added: “We’re excited to bring Evoplay’s diverse and high-performing game selection to our players. This partnership allows us to enhance our offerings with fresh, engaging content that will resonate strongly with our audience. We look forward to the opportunities this collaboration will bring.”

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Spinomenal strikes partnership with Admiral Croatia

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Spinomenal, the leading iGaming content provider, has struck a new content partnership with Admiral Croatia.

Admiral Croatia will now be able to access Spinomenal’s extensive range of casino games. These include popular titles such as Baba Yaga Tales, Egyptian Rebirth II and Book of Diamonds. The games will be accessible and integrated via the Bragg Gaming Group platform.

Lior Shvartz, CEO for Spinomenal commented: “We are very happy to announce this latest deal with Admiral Croatia, a pioneering force in the country’s online casino market. Croatia is an important market for us and we expect our games to resonate with casino players here.”

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