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Hands-on tips on elevating your online casino business through custom iGaming content

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In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.

A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.

Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.

To customize or not? That’s the iGaming dilemma

At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.

Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.

However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.

It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.

Effective game customization: it’s more than just changing logos

To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.

This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.

But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.

What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.

In a nutshell

The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.

Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.

eSports

2025 PUBG MOBILE Global Championship Details, Format, and Map Changes Revealed at Esports World Cup

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James Yang, Senior Director of Global Esports at Level Infinite, has shared a number of exciting reveals for the future of PUBG MOBILE Esports. Among this news is the official plan for the second half of the 2025 competitive season, including further information on the format and changes coming to the prestigious PUBG MOBILE Global Championship (PMGC) at the end of the year. These changes are set to amplify the excitement at the final major competition in this year’s circuit, allowing more opportunities for teams to make it to number one.

As the final tournament of the annual PUBG MOBILE Esports circuit, the 2025 PMGC is the most anticipated event of the year, with professional teams vying for their chance to etch their name in esports history as the ultimate Champions of the PUBG MOBILE year. For this reason, the best teams across the world are invited to take their shot at victory. This year sees the introduction of the Gauntlet Stage to the tournament — an initial stage where the 16 best teams from each region are selected for an initial chance to go straight to the Grand Finals, with six slots up for grabs.

In order to qualify for the Gauntlet Stage, teams must be placed within the top two or three spots in the regional 2025 PUBG MOBILE Super League (PMSL) Fall Rankings, but this is not the only opportunity to enter the tournament. The bottom 10 ranked teams from the Gauntlet will enter the Group Stage, alongside 22 teams from across the globe. These 22 teams are made up of the top-scoring teams from every region, with the combined 32 teams facing off in two groups for a further four qualifying slots per group.

The final two slots are made up of the overall winner of the host-region invite slot and the winner of the Last Chance stage, where the teams ranked 5th-12th from the Group Stage will get one more shot at qualifying for the Grand Finals.

Many other changes were announced as PUBG MOBILE Esports seeks to close the gap between professional play and the wider player experience. Kicking this off, Rondo is replacing Sanhok in the official map rotation from the 2025 PMSL Fall Season, and with it comes a myriad of impactful changes. To begin, the Recall System makes a return to the competitive formula, allowing eliminated players to rejoin the battle should their teammates safely secure their tag. Sentry Guards and drops will also be introduced in keeping with the original Rondo experience and the Blue Zone speed will remain the same. However, the iconic map stores will not be available, meaning players will have to scavenge for gear just as they do in other maps.

With the action-heavy updates revealed, PUBG MOBILE Esports has also highlighted some of the best moments across the various tournaments to date. This involves a look at the skill of standout performances, key historical moments, and also recognising amazing examples of how gaming can connect people across the globe.

Beginning with the former, following two years of persistence, Indonesia’s GluSquad Esports made their mark on the game, qualifying for the PMSL SEA for the first time, earning widespread support for their fresh energy in the summer season. Waves were also made in Africa, as Memoitho made history becoming the first woman in PUBG MOBILE Esports to reach the Top 3 in the 2025 PUBG MOBILE Africa Cup (PMAC) Kenya Solo Competition. Then to Nepal, where Horaa Esports celebrated their qualification in the 2025 PMWC, marking their debut entry into a major global tournament.

Alongside these great stories are many heartwarming highlights from over the years, such as Team Nile’s own 11011Enemy, who defied the odds while managing mobility issues from sickle cell disease, securing MVP in a crucial match, and going on to represent Nigeria in Saudi Arabia. In a similar vein, a community of gamers with disabilities from Turkey were brought together by PUBG MOBILE, growing into a 50 person group of supportive players across the country. PUBG MOBILE is also celebrating the love and support shown by pro players’ families. Earlier this year, the father of Regnum Carya Esports’ Sylas celebrated his son’s success at the 2025 PUBG MOBILE Global Open (PMGO). Then at the 2025 PMWC, the father of POWR Esports’ Alhaje cheered on his son from the crowd as the weekend unfolded. With this, both of these proud fathers proved their place as their sons’ number one fans. Last but not least, fans will remember how football star Richarlison met his partner through their mutual love for PUBG MOBILE Esports.

With a plethora of significant updates to the tournament formula, the reintroduction of impactful features, and many more stories to be made, PUBG MOBILE Esports fans have plenty to look forward to for the rest of the year and beyond.

The post 2025 PUBG MOBILE Global Championship Details, Format, and Map Changes Revealed at Esports World Cup appeared first on European Gaming Industry News.

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GGPoker

WSOP Circuit Returns to Latin America – Qualify Exclusively at GGPoker

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GGPoker, the World’s Biggest Poker Room, is excited to announce the launch of online satellite tournaments for the upcoming WSOP Circuit Panama 2025 live poker event.

This exciting event will put Latin American poker back in the spotlight and is set to bring together the continent’s top players from November 6 to 16 at the prestigious Hilton Panama Hotel and the exclusive StarBay Casino.

Featuring 12 official World Series of Poker gold ring events, a full schedule of side tournaments, VIP activities, international media coverage, and a stunning seaside location, WSOP Circuit Panama promises to be one of the year’s most spectacular stops for both professional and recreational players.

Gregory Chochon, Chief Operating Officer of the World Series of Poker, added:

“We are proud to see the WSOP Circuit continue to grow internationally. Latin America is a passionate and fast-growing poker region, and events like WSOP Circuit Panama bolster our mission to bring the WSOP gold ring experience to players around the globe.”

GGPoker players can qualify via a 12-week online satellite series, with 20 guaranteed packages worth $2,500 USD each. Each package includes a $1,700 Main Event entry and $800 for travel expenses. Satellites start at just $5, giving players across Latin America the chance to live the full WSOP experience in Panama.

Online Satellite Schedule on GGPoker (ET time):

Day

Time (ET)

Tournament Name

Mon–Sat

3-4-5-6-7 PM

WSOP-C Panama – $5 Daily Satellite

Sunday

12-1-2-3-4 PM

WSOP-C Panama – $5 Daily Satellite

Mon-Sun

8 PM

WSOP-C Panama – $33 Package Qualifier

Sunday

4 PM

WSOP-C Panama – $22 Last Chance Satellite

Sunday

7 PM

WSOP-C Panama – $215 Weekly Final

WSOP-C Panama Satellite Stats (over 12 weeks):

  • $5 Satellites: 1,296 tournaments

  • $33 Qualifiers: 312 tournaments

  • $22 Last Chance: 12 tournaments

  • $215 Weekly Finals: 12 tournaments

Guaranteed Packages ($2,500 each):

  • Weeks 1–4: 1 package per week

  • Weeks 5–12: 2 packages per week

  • Total: 20 guaranteed packages

  • Total Prize Value: $50,000 USD

In addition to winning a coveted WSOP Circuit gold ring, each ring event winner in Panama will also receive a $5,000 WSOP Circuit Championship package, which includes:

  • $2,750 entry to the Mystery Bounty WSOP Circuit Championship

  • 6-night stay at Atlantis (Coral or Royal Towers)

  • Complimentary buffet access during the stay

“WSOP Circuit Panama is a unique opportunity for players across Latin America to enjoy a world-class poker experience in an extraordinary setting,” said Juan Carreño, GGPoker Representative.

The post WSOP Circuit Returns to Latin America – Qualify Exclusively at GGPoker appeared first on Gaming and Gambling Industry in the Americas.

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Evolution launches Ice Fishing, the fast-paced game show with up to 5,000x win potential

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Evolution announced the launch of Ice Fishing, a fast-paced new addition to its live game show portfolio, first revealed at ICE 2025. Set against an arctic backdrop, Ice Fishing puts a fresh spin on the big money wheel format, with three unique bonus games, suspenseful gameplay, and multiplier wins of up to 5,000x.

At the centre of the game is a 53-segment wheel, where each spin can award an instant cash prize or trigger one of three themed bonus rounds: Lil’ Blues, Big Oranges, and Huge Reds. Each bonus offers its own gameplay style and multiplier potential — up to 100x, 200x and 500x respectively.

Enhancing the excitement are multiplier boosts that can land during the main game and carry through into the bonus rounds. This adds an extra layer of anticipation and a max win potential of up to 5,000x.

Todd Haushalter, Evolution’s Chief Product Officer, said: “We’ve wanted to create a speed game show for a long time, as we’re seeing a growing audience that craves faster, more instantly gratifying formats. It’s a trend not unlike the rising preference for TikTok-style shorts over long-form video. Ice Fishing is our take on that idea. It’s fast, fun, and packed with dramatic gameplay.”

Haushalter added: “The magic lies in the anticipation, waiting to see what kind of fish players will catch and how big the outcome might be. There are little surprises and bursts of excitement woven into the entertainment experience, and we think players will enjoy uncovering them. We’re genuinely excited about this format, as it opens the door to a new style of rapid game show with strong potential.”

The post Evolution launches Ice Fishing, the fast-paced game show with up to 5,000x win potential appeared first on European Gaming Industry News.

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