ReelPlay, a long-time aggregation partner of Relax Gaming has further strengthened its relationship with the leading supplier by transitioning to Silver Bullet.

Since agreeing to be a Powered By partner more than five years ago the duo have collaborated on over 70 game releases together, including El Dorado Infinity Reels and Hypernova Megaways.

ReelPlay was one of the first studio partners that released Dream Drop titles, including Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop. These games have awarded over 150,000 jackpot wins, totalling more than €2.5 million.

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This new deal will see ReelPlay benefit from additional commercial support as well as a whole host of contractual efficiencies such as unrivalled speed to market and access to players in popular and emerging markets, allowing the studio to hone its focus on creating top-quality content.

The first Silver Bullet release under this new agreement will be Pay Pig 10K WAYS which launches on 17^th October.

Nicholas Hammon, Aggregation Business Director at Relax Gaming, said: “ReelPlay have been a trusted aggregation partner of Relax for many years now and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.”

David Johnson, CEO at ReelPlay, said: “We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

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Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

The Villans and their principal partner celebrated the club’s return to topflight European football, in an event bringing togethers legends of the past and stars of today

Aston Villa FC has embarked on its first ever Champions League journey with a 3-0 victory over BSC Young Boys in Bern’s Stadion Wankdorf this past Tuesday. A few days earlier Aston Villa and their principal and front of shirt partner Betano, Kaizen Gaming’s premium online sports betting and gaming brand, celebrated the Villans’ historic first ever Champions League campaign with a special event hosted  at Aston Villa’s Bodymoor Heath training ground.

The event brought together legendary members of the 1982 European Cup winners, Nigel Spink and Kenny Swain, former player and Aston Villa ambassador, Ahmed Elmohamady and current stars, captain John McGinn, Ezri Konsa, Pau Torres and of course coach Unai Emery. Attendees had the opportunity to meet and hear directly from their favorite stars, while also participating in different activities, including an exclusive tour of Aston Villa’s training facilities and a behind the scenes look of the team’s training session. The club’s third kit was also unveiled for the first time ever during the event. The kit proved to be a lucky one as it was worn in a game for the first time in the Champions League match in Switzerland. For this match Betano donated its front-of-shirt space to Aston Villa, which in turn offered it to Acorns Children’s Hospice.

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Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, commented: “We are very honoured as Aston Villa’s official main shirt sponsor to stand alongside them in this next exciting chapter of their illustrious 150-year history. This is truly an exciting time to be a fan of Aston Villa, as we all share the club’s passion and determination to improve every day, to compete with the very best and to claim their place among the elite.”

Chris Heck, President of Business Operations at Aston Villa, added: “We are proud to have Betano join us as we embark on a new era for Aston Villa. They are a global brand engaging with millions of football fans across Europe and Latin America which matches our vision to globalise our club. Their passion for football and commitment to responsible gaming and giving back to society aligns perfectly with our own club values. The return to the top of European club football is an exciting moment for our fans, partners, and everyone involved at the club. ”