NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, has signed an agreement with Scientific Games to deliver its premium NeoGames Studio content to the Pennsylvania Lottery.

The three-year deal will see NeoGames Studio’s rich portfolio of engaging titles integrated onto the Scientific Games platform, providing the Pennsylvania Lottery’s customers with a wide range of award-winning eInstant games which will be rolled out across the coming year.

The new partnership further expands NeoGames’ increasing support for lottery customers in North America, with a total of eight lotteries on the continent set to carry the supplier’s iLottery offering.

NeoGames Studio, the Company’s in-house games studio, holds a 17-year track record of providing lotteries with a constant flow of premium eInstant games, having created over 250 games since its inception. The studio has won numerous industry awards, with its most recent win taking place at the 2023 EGR North America Awards, where its innovative eInstant game, Desert Fantasy, won the gold award for Best New Game.

Drew Svitko, Executive Director of the Pennsylvania Lottery, said: “We are delighted to be able to add the successful and innovative NeoGames Studio portfolio to our iLottery online platform. We are always looking for innovative ways to enhance the digital games experience for our valued players and NeoGames Studio has a content portfolio that is packed with entertaining experiences. We believe that this deal will enhance the Lottery’s appeal to online players, while fulfilling the PA Lottery’s mission of boosting proceeds to programs that benefit older residents.”

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Hili Shakked, Managing Director of NeoGames Studio, said: “Through this partnership with Scientific Games and the Pennsylvania Lottery, we are able to bring our premium eInstant games to a large new market of players. This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers. We are confident that this long-term agreement will be a win-win for all stakeholders.”

9Rooftops, an integrated marketing agency known for breakthrough creative that gets results, announced the continuation of its agency-of-record relationship with the Pennsylvania (PA) Lottery after a competitive review. The two organizations have worked together in various forms for the last two decades. The new contract calls for 9Rooftops to elevate the Pennsylvania Lottery statewide with a focus on creating fully integrated marketing campaigns that highlight the Lottery’s key mission of proceeds going back into the communities to support older Pennsylvanians.

“We’ve been honored and grateful for our role in helping the Pennsylvania Lottery succeed and grow. Each year we strive to be an indispensable partner, continuously and fearlessly fulfilling the Lottery’s objectives. We are proud of the value we’ve delivered through our integrated services, innovative thinking and data-driven research,” Kevin Meany, CEO of 9Rooftops, said.

“9Rooftops was selected after a competitive procurement, including a careful evaluation of responsive proposals. We believe 9Rooftops is uniquely qualified to help our Lottery evolve in a complex marketing environment so that the PA Lottery can continue generating vital funds our seniors rely on each day. These funds help seniors with property tax and rent rebates, transportation, meals and prescription assistance, among many other critical programs and services,” Lottery Executive Director Drew Svitko said.

Some of the highlights of the relationship include:

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• Creating and activating the Lottery Love Brand Campaign in 2022 to commemorate the Lottery’s 50th anniversary. The campaign celebrates self-expression and encourages an emotional connection from Pennsylvanians inviting them to “express their love for the lottery”.
• Creating and introducing Gus, the CGI character, which quickly became a beloved brand asset and a prominent feature for Scratch-Off games.
• Developing the Lottery’s social media platforms to extend engagement via Facebook and Instagram.
• Promoting the launch of the PA Lottery Online gaming platform, which helped modernize the Lottery and generate new funds to benefit older Pennsylvanians.

Key goals of upcoming campaigns are to help the Lottery reach the next generation of players and continue to generate funding for programs that benefit older Pennsylvanians across the state.

9Rooftops Senior Vice President and Group Account Director Stephen Smith said: “As a consultant, creator, producer, trailblazer and friend of the Pennsylvania Lottery for over 20 years, we’ve been privileged to grow with our partners through every challenge and celebration along the way. We have a clear, detailed and expert perspective on the current and emerging landscape and are thrilled to continue helping the Pennsylvania Lottery achieve its goals. Moreover, as we have done, we will continue to provide ongoing and detailed insights that help the Pennsylvania Lottery grow in an environment of unprecedented competition.”