

Hard Rock Bet
Hard Rock Digital Launches Hard Rock Bet Integrated Platform in New Jersey
Hard Rock Digital launched its Hard Rock Bet platform in New Jersey, delivering an elevated experience to online players throughout the state and guests of the retail sportsbook at Hard Rock Hotel & Casino Atlantic City. The highly-rated Hard Rock Bet platform integrates online casino, sportsbook, and rewards into one easy-to-use, frictionless experience, and is available on iOS, Android, and online at HardRock.bet.
“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” said Marlon Goldstein, CEO of Hard Rock Digital. “We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”
“We’re excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City. “This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”
Proprietary iCasino
The New Jersey launch marks the debut of Hard Rock Bet’s proprietary iCasino, which like Hard Rock’s proprietary sportsbook experience, is easy to use and offers players more ways to play, with hundreds of slots, table games, and live dealer games. The platform will offer classic slot titles, exclusive new releases, and new titles each month from the top providers in the industry.
Aside from the new gaming options, Hard Rock Bet will offer New Jersey players a significantly upgraded and seamless experience including faster user flows for sign-up, log-in, deposits and withdrawals.
Loyalty Rewards
New Jersey players will also be able to participate in a revamped online rewards experience through Hard Rock Bet’s Loyalty Rewards program, which offers unified rewards across sportsbook and online casino. Prizes and experiences in the online Rewards Store will be constantly updated and include bonus play/bets, cash, Mystery Wheel spins, and even a Tesla. The tiered rewards program will provide additional benefits and allow players to earn points and rewards more rapidly.
Hard Rock Bet Loyalty Rewards will also be integrated with Hard Rock’s land-based rewards programs, where available. In New Jersey, online casino play will also earn players Wild Card Comp Dollars and Tier Credits for in-person rewards at the Hard Rock Hotel & Casino Atlantic City.
Hard Rock Bet
Hard Rock Bet is among the highest rated online real money gaming experiences with a 4.8-star rating in the App Store and has continued to add more ways to play by recently launching Play-by-Play betting, personalized daily Overdrive Boosts, and Flex Parlays – a new feature that allows players to adjust the number of bets needed to win a multi-bet parlay. In addition to New Jersey, the Hard Rock Bet platform is currently available for sportsbook players in Arizona, Indiana, Ohio, Tennessee, and Virginia.
Atul Khosla
Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook

The Tampa Bay Buccaneers announced a new multi-year partnership with Hard Rock Bet, making it the official sportsbook of the Buccaneers. As a Florida based brand and Florida’s only legal sportsbook, Hard Rock Bet will be recognized as the team’s newest Pewter Partner, the organization’s most prestigious partnership level. This union will elevate gameday experiences with exclusive promotions and offers for Buccaneers fans across the Tampa Bay region and beyond.
“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Buccaneers Chief Commercial Officer Atul Khosla. “With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet Sportsbook players will receive ‘money can’t buy’ experiences at Raymond James Stadium and exclusive VIP access to Buccaneers off-site events. Through the partnership, Bucs fans will also have the opportunity to receive exclusive promotions in stadium and on the Hard Rock Bet Sportsbook app.
“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet. “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”
Hard Rock Bet will also maintain a significant presence on Bucs Beach for select games, the beach-themed activation area located on the south side of Raymond James Stadium, beginning with the team’s 2025 regular season home opener Week 3 against the New York Jets. Locally, fans can also wager on the Buccaneers at the Hard Rock Sportsbook and kiosks at the Seminole Hard Rock Hotel & Casino Tampa.
The post Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
Hard Rock Bet
Hard Rock Bet Launches Legendary Reward Drops

Hard Rock Bet announced the launch of Legendary Reward Drops, a new online rewards program that will engage players with monthly Levels and guaranteed weekly rewards and promotions. In addition, Hard Rock Bet has fully integrated into Unity by Hard Rock, where play on Hard Rock Bet will simultaneously earn players Unity Points, Unity Tier Credits, and Level Credits to ‘level up’ towards more valuable weekly Legendary Reward Drops. As a combined rewards and loyalty experience, Legendary Reward Drops and Unity by Hard Rock will create unparalleled value, benefits, and omnichannel opportunities for Hard Rock Bet players.
The new Legendary Reward Drops will provide players with valuable weekly rewards like bonus bets, parlay insurance, and Unity Point multipliers – all suspensefully presented through an immersive experience of a custom guitar case unveiling the contents of each Drop. The program features eight monthly levels that will provide players with Drops of increasing value based on their play. Players will be able to track their progress towards ‘leveling up’ within the rewards experience.
Hard Rock Bet has also streamlined its loyalty program through Unity by Hard Rock, providing players with a true omnichannel experience and the ability to earn and redeem incredible rewards at participating Hotels, Cafes, Casinos, Rock Shops, and more. Additionally, rewards in the online Rewards Store have been upgraded to recently include merchandise, local concert tickets, and hotel stays at resort properties in Hollywood, Punta Cana, and the Maldives.
“We’re proud to offer our players the best of both worlds: A rewards program with guaranteed weekly Drops and an unparalleled global loyalty program with Unity by Hard Rock. With our combination of a top-rated product and omnichannel benefits that can score players concert tickets, enhance their play, and send them on vacations around the world, we’ve created a connected entertainment experience and further solidified Hard Rock Bet as the best place to play,” said Mike Primeaux, Hard Rock Bet’s Executive Managing Director – Chief Operating Officer.
The post Hard Rock Bet Launches Legendary Reward Drops appeared first on Gaming and Gambling Industry in the Americas.
Hard Rock Bet
Red Rake Gaming expands its presence in New Jersey with Hard Rock Bet

Red Rake Gaming, a leading provider of online casino content, has announced the launch of its games on the top-rated Hard Rock Bet platform via Aristocrat Interactive.
With this launch, Red Rake Gaming continues to consolidate its growth in the United States after obtaining regulatory approval in New Jersey and other strategic markets. The availability of its most innovative and high-performing games on Hard Rock Bet reinforces the company’s presence in the region and reaffirms its commitment to providing high-quality content to top-tier operators.
Grant Williams, SVP Casino at Hard Rock Bet, commented: “We’re thrilled to Roll with Red Rake Gaming via Aristocrat Interactive and provide our players with an exciting new array of innovative gaming options. Their engaging portfolio will nicely complement the over 2,700 games available on Hard Rock Bet as we continue to elevate the online gaming experience for our players.”
Nick Barr, Managing Director of Red Rake Gaming Malta, added: “We are very excited about the addition of our games on Hard Rock Bet and the opportunity to further expand our presence in the U.S. market. Hard Rock is a globally recognized brand, and we are confident that our games will resonate with Hard Rock Bet’s players, offering a unique and immersive experience.”
The post Red Rake Gaming expands its presence in New Jersey with Hard Rock Bet appeared first on Gaming and Gambling Industry in the Americas.
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