EveryMatrix has launched EngageSuite – a unified loyalty and gamification ecosystem driving player engagement across verticals.

EngageSuite is an all-in-one loyalty and gamification solution designed to revolutionise how operators engage, reward, and retain their players across verticals.

It empowers brands with a fully customisable toolkit to build hyper-personalised, immersive player journeys that significantly boost loyalty and drive long-term value.

The new product series brings together a powerful combination of retention mechanics, including bonuses, levelling, spendable loyalty currency, tournaments, Challenges, mini-games, and jackpots, all functioning as part of a unified system.

Instead of relying on isolated features, EngageSuite allows operators to combine its components to create an interconnected experience tailored to each brand and player base.

This ecosystem both enhances a player’s journey and offers operators unparalleled flexibility in how they engage their audience.

Operators can manage everything through a single, intuitive back-office, with full control over each component. On the front-end, customisable widgets ensure a branded player experience. Integration is seamless, with a single point to connect to CRMs, marketing, and automation platforms. AI-driven personalisation and churn prevention in real-time.

All EngageSuite products are live with clients, showing significant uplift. This includes Challenges boosting game rounds by 15%; Unique Active Players across included games up 20%; JackpotEngine boosting average bet amounts by 5.4%; number of rounds per session up 8.9%, and session length rising 3.8%.

LoyaltyEngine has seen rapid adoption rates since launch in September 2024, now live across 16 brands and rising.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “EngageSuite is more than a gamification toolkit. It’s a transformative engagement solution with strong synergies across all its components.

“Each component is powerful on its own, but they truly shine when used together. Operators set the framework, and players personalise their journey with the benefits they value most.”

New integration empowers operators to reach players on Telegram with context-driven messages that drive engagement 

scoreconnect, an innovative communication platform tailored for sports betting and gaming, announced a new partnership with Optimove, the leader in Positionless Marketing, to enhance personalised content via Telegram.

Optimove’s extensive iGaming partner portfolio can now easily activate scoreconnect’s cutting-edge Telegram integration with just a few clicks. This allows operators to extend their reach and capabilities into Telegram—engaging players where they are, in real time, using scoreconnect’s powerful tools to drive better outcomes.

scoreconnect’s platform connects directly to an operator’s live data via PAM or CRM, enabling intelligent automation that responds to what the player is doing—right now. That accuracy has been proven to improve retention, increase turnover from messaging and boost conversion from sign-up to deposit.

During SBC Summit Americas 2025 in Fort Lauderdale, scoreconnect presented its Telegram Play, a fully functional experience showing players claiming bonuses, placing bets, and receiving updates—all inside a Telegram chat window, with no redirects or delays.

scoreconnect CEO Antonio Ruggeri said: “Partnering with Optimove is a big moment for the business given its standing in the market. This integration means frictionless deployment and faster time to value. With Telegram Play, we’re not just enabling messaging—we’re enabling intelligent, real-time interaction that boosts player engagement where it matters most.”

Optimove Senior Director of Partnerships, Adi Dagan said: “We’re thrilled to welcome scoreconnect to Optimove’s partner ecosystem. Their innovative Telegram solution is a game-changer, and we’re proud to bring it to our clients. Because of scoreconnect, we can now engage more players in real time with powerful, personalised experiences that drive real impact.”

GR8 Tech welcomes Edward Smyshliaiev as the new Chief Technology Officer (CTO). The organizational change strengthens the company’s high-performance tech leadership and platform innovation.

With over two decades of experience in software engineering, AI, machine learning, and large-scale digital transformation, Edward has a proven track record of turning complex challenges into scalable solutions.

“Joining GR8 Tech at the present moment fills me with immense enthusiasm. I am really impressed by the company’s innovative mindset and its ability to see clearly into the future. I’m excited to work with the exceptional and gr8 team to redefine the limits of what is feasible and determined to provide unparalleled technological solutions that will empower our clients and disrupt the industry,” said Edward Smyshliaiev.

As CTO, Edward will focus on building strong teams, streamlining development, and enhancing GR8 Tech’s architecture to support global growth. He’ll gradually take over key areas such as platform, information security, and technical governance, ensuring the platform delivers high value to partners.

Artur Ashyrov, who previously shared the roles of Deputy CEO and CTO, will now focus on operational leadership while continuing to drive technology forward through GR8 Tech’s internal Innovation Sprint—a company-wide initiative to boost tech-savviness and ignite a culture of innovation across teams.

“As I step into a broader strategic focus, I’m excited to support Edward in driving GR8 Tech’s product innovation from a leadership position rooted in tech. It’s a natural evolution for a company building the future of B2B platforms,” said Ashyrov.