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In-Depth Research: 93% Satisfied with SOFTSWISS Game Aggregator

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Client satisfaction with the SOFTSWISS Game Aggregator consistently rises from year to year. This conclusion is based on the results of the in-depth client research conducted by Kantar, a world-renowned data analysis and consulting agency, for iGaming software supplier SOFTSWISS.

The survey’s main objectives were to discover the most important indicators for operators in choosing a game aggregation platform supplier, and to measure the client satisfaction level of the SOFTSWISS flagship product, the Game Aggregator. This marked the second wave of the research, following the previous survey conducted in 2022.

 

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GENERAL PREFERENCES IN CHOOSING A SUPPLIER

According to the survey findings, when choosing a business partner in the iGaming industry, the following functional characteristics emerge as the highest priorities:

  • Fair pricing
  • Wide portfolio of games and providers
  • Ease of technical integration and its support

 

The lowest priority is assigned to the ability to integrate different products from the same company. At the same time, the significance of having licences and certifications for regulated markets increased – 47% of the respondents consider this indicator important, compared to 32% in 2022.

Speaking about emotional characteristics, which influence the choice of a supplier, the respondents highlighted the below Top 3 as the most significant:

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  • Top level of service
  • Long-term and reliable partner
  • Simple and quick communication with account managers.

Matching the key functional and emotional characteristics essential for operators, the SOFTSWISS Game Aggregator solidifies its leading position in the iGaming market. The robust client satisfaction with this product serves as a testament to its excellence.

 

GAME AGGREGATOR: CLIENTS SATISFACTION

According to the survey, 93% of current clients are satisfied with the SOFTSWISS Game Aggregator, with 53% of the respondents giving highly positive feedback, rating it between 9 and 10 points. This remarkable achievement exceeds the previous year’s findings, where the highest ratings were provided by 37% of the respondents.

The satisfaction level assessment encompassed various factors, including the indicators highlighted by respondents as the most important functional characteristics of the SOFTSWISS Game Aggregator: the speed of response to unscheduled maintenance requests and stable access to games. Notably, they scored the highest level of client satisfaction.

 

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Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “We are happy to receive such positive recognition, witnessing the increasing satisfaction and noting the areas for further growth. This difference in the share of completely satisfied clients in 2022 and 2023 proves that we know how to handle feedback well. We have considered the results of the last year’s survey, worked on clients’ requests, and succeeded in providing the top level service to bring our client’s business to a new stage.”

While the survey results and rising client satisfaction are important indicators, they are not the sole confirmation of the product’s progress and the team’s dedication to work for the client’s business success. The product has recently achieved a significant breakthrough: the total bets across all projects exceeded EUR 10bn in July. This milestone serves to reinforce further the Game Aggregator’s leading position in the global iGaming market.

The researchers believe that the degree of service excellence and the team’s commitment to refining the client experience has significantly driven client satisfaction growth. The support service operates 24/7, with an average initial response time of 1 hour, and resolution of issues typically within  15 hours.

 

SERVICE: SOFTSWISS & iGAMING MARKET

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Aiming to establish itself as a reliable long-term partner associated with high-quality services and safety, SOFTSWISS provides comprehensive support to its clients. Analysing the level of service satisfaction, the researchers concluded that SOFTSWISS not only outperforms its competitors in this aspect, but also exceeded the previous year’s level – 8.6 of 10 points in 2023 against 7.9 points in 2022:

 

Summing up the research results, Andrey Starovoitov, Co-CEO at SOFTSWISS, notes: “We are very focused on our clients, analysing their demands and pain points. Understanding our clients is key to developing innovative products, improving service and building long-term, reliable partnerships. Research results like this are another step towards strengthening our ecosystem of solutions and products and, consequently, our clients’ competitiveness and revenue. We are pleased that the latest results show high satisfaction with our flagship product, the SOFTSWISS Game Aggregator, and our service. We have raised the bar significantly and are determined to consistently push the boundaries of work standards in the iGaming industry.”

 

About SOFTSWISS

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SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

Destination by Hyatt brand

Rio Hotel & Casino Las Vegas Officially Joins the Destination by Hyatt Brand and Completes Phase One of its $340 Million Transformation

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The newly reimagined Rio Hotel & Casino has officially joined the Destination by Hyatt brand, following the completion of the resort’s first phase of its $340 million property-wide transformation. As part of the Destination by Hyatt brand and award-winning World of Hyatt loyalty program, Rio connects guests and members to both the people and place of Las Vegas – offering guests a sense of belonging and the immersive experiences they crave. Rio is owned and managed by Dreamscape Companies.

As the largest property within Hyatt’s global hotel portfolio, based on room count, and the first Destination by Hyatt hotel in Nevada, Rio strengthens World of Hyatt’s brand footprint in the one of the world’s most vibrant destinations for leisure, convention and group travel.

“We are proud to welcome the new Rio Hotel & Casino to our Destination by Hyatt brand portfolio, celebrating Hyatt’s commitment to delivering one-of-a-kind experiences in key markets that matter most to our World of Hyatt members and guests. Rio is an icon reborn, and its legacy and unique character live on. We are excited for our members and guests to discover the experiences that make Rio Las Vegas a standout destination for global travelers,” said Mike Waddell, SVP of Global Franchise Operations at Hyatt.

Phase one of Rio’s $340 million renovation included the full redesign and modernization of the all-suite resort’s 1500-room Ipanema Tower featuring a new look inspired by the vibrant spirit of Rio de Janeiro: bold, colorful, and unapologetically radiant. The hotel also recently unveiled six new and distinctly different culinary destinations within the new Canteen Food Hall, 220,000 square feet of newly renovated meetings and convention space, a revamped pool district with four vibrant pools catering to both adults and families, and more than 500 new slot machines and 30 table games on the resort’s casino floor. The renovation is part of a larger vision to create a vibrant and dynamic lifestyle experience at the intersection of affordability and indulgence.

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Other highlights from the resort’s phase one renovation include the openings of: Lapa Lounge, a sophisticated and vibrant cocktail destination located in the heart of the resort and inspired by Rio de Janeiro’s iconic Lapa neighborhood, and Luckley Tavern & Grill, a “come as you are” casual dining destination serving an approachable all-American menu. In addition, famed lighting designers Chris Kuroda and Andrew Giffin have created a stunning, programmable light show for the resort’s exterior.

Phase two of the resort’s renovation will focus on completely redesigning and modernizing the Masquerade Tower guestrooms and public spaces, ensuring an elevated and cohesive guest experience across the entire property.

“Rio’s Destination by Hyatt brand affiliation marks an exciting new chapter for our resort through our progressive evolution. We’ve not only reenergized the resort’s design and experience, but we’ve proudly honored its legacy as a quintessential Las Vegas icon, providing World of Hyatt members and global travelers with even more ways to immerse themselves in our destination’s fun, energetic and eclectic atmosphere,” said Patrick Miller, President and CEO of Rio Hotel & Casino.

Rio participates in World of Hyatt, allowing members to earn and redeem points for eligible stays and enjoy waived resort fees on Free Night Awards while elite members can enjoy their World of Hyatt benefits that can include room upgrades and more. Rio is currently participating in Hyatt’s cyber sale that offers World of Hyatt members up to 25% off their stay at Rio, along with over 800 hotels across the Americas. Members can book this offer on Hyatt channels now through December 9, 2024, for stays through April 20, 2025.

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Latest News

Live! Casino Pittsburgh Announces Enhancement Project Amid Fourth Anniversary

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In honor of its 4th anniversary, Live! Casino Pittsburgh has officially unveiled a $3 million capital investment project designed to enhance its gaming and entertainment offerings. Now officially open to the public are the new Live! Poker Room, a High-Limit Table Games Room, and The Social Club, a private meeting and event space.

Live! Casino team members were joined by government and business leaders for a brief ribbon-cutting ceremony in the new Poker Room, where legendary Pittsburgh Penguins Stanley Cup champion Phil Bourque played the ceremonial first poker hand.

Live! Casino invested $150 million into creating a first-class gaming and entertainment destination that opened to the general public on 24 November 2020. Since then, an additional $7.5 million in property enhancements have been completed.

“It’s incredible to think that we’ve been part of this community for four years and it just keeps getting better. I don’t think there could be a more appropriate way to celebrate than with these three exciting additions to our beautiful property. These investments underscore our commitment to being a good community partner and world-class gaming and entertainment destination,” said Live! Casino General Manager Sean Sullivan.

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The new Live! Casino expansions and upgrades include:

Poker Room – Conveniently located on the first floor, adjacent to the main casino gaming area, the new Live! Poker Room provides a fresh, lively, and dynamic space for players to compete against the best. Guests can enjoy six large tables and multiple big-screen TVs within approximately 1400 square feet of space.

High-Limit Table Games Room – Near the main entrance, the new High-Limit Table Games Room provides a sophisticated setting for guests seeking luxury and excitement. It’s an upscale gaming space that has three high-action tables for poker and other favorite games, a stylish bar, and big screen TVs.

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Compliance Updates

KSA Imposes €1.1M Fine on Blue High House

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The Dutch Gaming Authority (KSA) has imposed a fine of €1,125,000 on Blue High House SA for offering online games of chance without the necessary permit. This is prohibited. Blue High House had previously been given a penalty payment order for the illegal offer.

On the website betonline.ag, owned by Blue High House, Dutch players could participate in online gambling. No measures had been taken to keep players from the Netherlands out. During its investigation, the KSA found various abuses that led to a higher fine than the basic fine of €600,000 being imposed. The offer on the website in question has now been stopped, but the KSA is closely monitoring that the provider does not offer illegally on the Dutch market again via other channels. If the KSA does find this, new sanctions may follow.

Michel Groothuizen, chairman of the board of the KSA, said: “The Netherlands has a legal market to ensure that people who want to gamble can do so safely. With illegal providers, such as in this case blue high house, we often see that risky gaming behavior is not taken into account in any way. For example, players can create an account on this website without having to verify their age, which means that minors can also play. We also saw things like autoplay and turboplay, which can encourage excessive gaming, and there were no gaming limits. The KSA takes tough action against these types of illegal websites.”

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The post KSA Imposes €1.1M Fine on Blue High House appeared first on European Gaming Industry News.

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