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Gambling Marketing in Finland Now Under Close Monitoring of National Police Board
Gambling marketing in Finland is now under the close monitoring of the National Police Board as World Rally Championship event (WRC) and its side events started.
The National Police Board anticipates that certain gambling service providers outside the Finnish system, based on exclusive rights, may seek to utilise the event for marketing purposes. The National Police Board has informed event organisers of the supervision campaign and requested them to inform the teams, drivers and side event organisers accordingly. The police will observe possible marketing of gambling services during the event.
Veikkaus Oy has the exclusive right to provide and market gambling services in mainland Finland. The main objective of this system is to prevent misuse and crime associated with gambling and to prevent and reduce the adverse economic, social and health effects caused by participation in gambling.
Senior Adviser Johanna Syväterä of the National Police Board said that all marketing material that violates the Finnish Lotteries Act, including the logos of gambling service providers outside the Finnish system of exclusive rights, must be removed or hidden from sight so that spectators cannot see them.
“Attempts to market the brands of international gambling service providers and their games may appear during the event, in the form of logos printed on marketing materials. Moreover, marketing may appear along the rally route, on competitors’ clothing and fan merchandise, on video screens and light panels, in the background screens for interviews, and brochures, stickers and other giveaways,” said Senior Adviser Johanna Syväterä.
In addition to direct and indirect advertising, marketing involves other sales promotion activities, which, according to the preparatory materials of the Finnish Lotteries Act, include sponsoring, in connection of which the gambling service provider’s name or other identifier is visible.
“Sponsorship can be estimated to be a particularly interesting marketing method for gambling service providers because it reaches a designated, specific target group whose level of interest in sports betting, for example, may be above average. In addition, positive images associated with the sponsored person or sports can be associated with the brand,” said Syväterä.
The goal of the Finnish gambling system is to prevent and reduce the harm caused by gambling. Regardless of this, a considerable number of people in Finland, and those close to them, suffer from severe financial, social and health-related harm associated with gambling. In a research report published by the Finnish Competition and Consumer Authority earlier this year, it is stated that problematic gambling is more common outside the system of exclusive rights, which the FCCA estimates to have attracted approximately EUR 520–590 million of gamblers’ money in 2021.
The National Police Board can impose an administrative fine for any intentional violation of the marketing ban of gambling services. The amount of the administrative fine is determined on the basis of net sales or taxable revenue. For a business, the administrative fine is EUR 10,000 at minimum and EUR 5,000,000 at maximum. For a natural person, the administrative fine is EUR 500 at minimum and EUR 40,000 at maximum.
“The primary purpose of enhanced supervision is to prevent unlawful marketing effectively in advance. We hope that informing the event participants in advance will suffice as a preventive measure so that no unlawful marketing occurs at the event. If, for some reason, this is not the case, we are prepared to act quickly on this,” Senior Adviser Johanna Syväterä said.
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has been certified as a Great Place To Work®. The recognition – a global reference in people management and organizational climate – highlights the company’s efforts in promoting a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.
The GPTW survey assesses employee perceptions across five pillars – credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement. “We want to be more than a workplace: we’ve created a framework for everyone to develop and feel valued. The certificate proves we are on the right path and motivates us to evolve further”, says the executive.
More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be themselves, clarity about where they can go, and real support to grow. An environment where values such as trust, listening, and collaboration are at the heart of decisions — from the selection process to the choice of leaders.
In 2024, the group accelerated its mission to strengthen leadership, with training, assessments linked to values and programs offering regular management training. More than 60 leaders participated in development paths and initiatives such as “Impulso EGB” — an educational incentive program that subsidizes technical courses and specializations for employees.
Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, the freedom to propose new ideas and the construction of real bonds between people. The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging — such as themed parties, recognition rituals and direct chats with leadership.
The post Esportes Gaming Brasil certified as Great Place To Work® appeared first on Gaming and Gambling Industry in the Americas.
REEVO, the next-generation B2B games provider and aggregation platform, is thrilled to announce its latest partnership with YOriginal Games, a cutting-edge game studio known for its fast-paced, high-converting casino content.
This partnership brings YOriginal’s top-performing titles including fan favorites like Crash, Plinko, Dice, and Limbo to REEVO’s robust aggregation platform, further expanding the company’s content offering with high-velocity, action-driven gameplay that resonates with next-gen audiences.
As part of REEVO’s mission to continuously deliver innovative, customizable content that helps partners grow, this collaboration highlights the power of REEVO’s agile integration and deep market reach.
“Partnering with YOriginal is a natural fit for REEVO as we continue to raise the bar for content excellence,” said Daniel Cuc, Head of Account Management at REEVO. “Their portfolio is a magnet for players who crave action and instant engagement. With our platform’s flexibility and speed-to-market, we’re empowering operators to unlock new levels of performance and this partnership is just the start.”
YOriginal’s CEO, Kirill Bykov, echoed the excitement: “We’re truly excited to go live with REEVO an outstanding partner with a sharp product and strong reach. Their platform is a perfect match for our fast, high-performing games. Together, we’re delivering fully customized content to markets that love action. This is just the beginning.”
With dozens of new titles launched monthly, REEVO continues to evolve as one of the most dynamic content platforms in the industry offering operators seamless access to bold, differentiated games that win.
The post Accelerating Growth: REEVO Integrates High-Caliber Content by YOriginal Games appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.
Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.
Partnerships
Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.
Esportes Gaming Brasil certified as Great Place To Work®
Accelerating Growth: REEVO Integrates High-Caliber Content by YOriginal Games
Gaming Americas Weekly Roundup – June 9-15
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Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium
Fast Track unveils proprietary machine learning platform (FTML)
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