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VBET supports the charity match Game4Ukraine featuring Andriy Shevchenko and Oleksandr Zinchenko
VBET becomes a partner of the charity match Game4Ukraine, which will take place on August 5th at Stamford Bridge Stadium in London. Two teams lineups, captained by ambassadors of the fundraising platform UNITED24, Andriy Shevchenko and Oleksandr Zinchenko, have been announced on the official website.
This match is supported by the initiative of the President of Ukraine, Volodymyr Zelensky, and the 4 hour international legends match and live music event is being produced by Legends Soccer Group for a global fundraising broadcast. The main focus of the event and show is to drive donations for the restoration of Mykhailo-Kotsiubynsky Lyceum in the Chernihiv region. The educational institution was damaged by Russian occupiers in March 2022.
VBET has become a partner of Game4Ukraine. The company’s branding will appear on the players’ shorts and at Stamford Bridge Stadium. In collaboration with UNITED24 and Game4Ukraine, VBET will organize some activities to promote the charity match not only in Ukraine but also in other European countries where the global group of VBET operates, including the United Kingdom.
“We understand the value of responsibility towards the country, society, and players, that’s why VBET could not stay indifferent to this event. We proudly support Andriy Shevchenko and Oleksandr Zinchenko in their endeavors. The global brand VBET will not only be a partner of this symbolic football match. VBET Ukraine will actively participate in additional activations aimed at increasing the donation amount,” commented the partnership Artem Ivanytsky, CMO, VBET Ukraine.
“The match at Stamford Bridge on August 5th will be the biggest charitable event for UNITED24 not only internationally but also overall for the platform. We have a very important mission ahead of us – to raise enough funds to bring back 415 children to their classrooms at the beloved Mykhailo-Kotsiubynsky Lyceum. We thank VBET Ukraine for deciding to share this great responsibility with us and becoming the first Ukrainian partner of the match,” says Yaroslava Hres, coordinator of the fundraising platform UNITED24.
“Not only do we have what is probably the best line up of World soccer stars on the pitch, and celebrities who can really play – we are excited to announce an all star line up of music stars to perform at Game4Ukraine, live on Sky in the UK and around the globe. We hope audiences around the world tune in and support this amazing game and every donation” Lester Holcombe – Executive Producer
Football and music has always had an incredible ability to bring people together and we really hope this will be a day to remember for everyone, united in looking towards a better future.” – Andriy Shevchenko
“It’s incredible to see so many big names from the world of football and music come together to help us raise vital funds to start rebuilding our beautiful country. I hope we can fill the stadium on August 5th and really make this a day to be proud of.” – Oleksander Zinchenko
AGCO
Edict Egaming Secures Approval for Ontario Licence
Edict egaming has received approval from the Alcohol and Gaming Commission of Ontario (AGCO) to provide its games for the online casino market in the Canadian province. This applies to both the German edict egaming GmbH and Edict Malta Limited. From now on, the Merkur Group subsidiary will be able to offer its popular Merkur slots in one of the largest North American markets.
“We are delighted to have received AGCO approval for our Merkur games in Ontario. This is definitely a big step for edict and we are very excited to showcase ourselves to new audiences on the global stage in this dynamic market,” Dominic-Daniel Liénard, CEO of edict egaming GmbH, said.
The AGCO is working with the Government of Ontario and iGaming Ontario (iGO) to establish a new online gaming market that helps protect consumers gambling through private gaming companies. This license certifies that edict operates within the framework of strict laws and meets the requirements for responsible gaming.
Caesars Entertainment Inc.
Caesars Entertainment Appoints Rodney Williams to Board of Directors
Caesars Entertainment Inc. announced the appointment of Rodney Williams to its Board of Directors, effective July 1, 2024, subject to required regulatory approvals and pending licensure. With a unique perspective derived from a track record of luxury brand-building, strategic and digital marketing, and corporate leadership, Williams will bring a distinct and innovative vision to the Caesars Entertainment Board of Directors.
“Rodney is an important addition to the Caesars Entertainment leadership team. Rodney’s career leading some of the world’s best-known beverage brands gives him unmatched perspective in the hospitality industry. His exceptional track record in luxury and premium brand building during his time with Diageo and LVMH and his continued commitment to the food and beverage industry through his service as a trustee and executive committee member of the James Beard Foundation will give us added insights into the continuing confluence of entertainment with the culinary arts as we shepherd Caesars Entertainment into the future,” Gary Carano, Executive Chairman of the Board of Caesars Entertainment, said.
Williams recently stepped down as President of the Diageo Beer Company and President of Diageo Canada, leaving a legacy of success. In that role, he oversaw new momentum for Guinness beer, with the brand becoming the fastest-growing on-premise brand in the US in 2023 and strong growth for Guinness 0, which made great strides in the US and became the top-selling non-alcoholic beer in Canada. His leadership also delivered unprecedented growth on Don Julio Tequila and Johnnie Walker Scotch in Canada, as well as a powerful national partnership with Bailey’s liqueur and the iconic Tim Horton’s chain.
Prior to joining Diageo in 2022, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton. His last role there was as Maison (or global) President of Belvedere Vodka – the first American to become a Maison president at Moet Hennessy. Previously, Williams served as Chief Marketing Officer for the entire US brand portfolio, ranging from Don Perignon and Krug Champagnes to Glenmorangie Scotch, and before that as SVP for Hennessy US. Under his leadership, the Hennessy business quadrupled in topline sales and operating profit over a five-year period.
Before joining LVMH, Williams served as SVP of Lifestyle Brands for Jackson Family Wines, where his team delivered the largest new product launch in the company’s history, Kendall Jackson Avant wines. Previously, Williams had been SVP for Lifestyle Wines at Robert Mondavi before and after its acquisition by Constellation Brands. Before joining the wine industry, Williams began his career in brand management at Procter & Gamble, Johnson & Johnson and General Motors.
“I’m pleased to have Rodney Williams join our Board of Directors. Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands. His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors. I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders,” Tom Reeg, CEO of Caesars Entertainment, said.
In addition to being a trustee of the James Beard Foundation, Williams serves on the Executive Leadership Council, is a director of the National Board of Review of Motion Pictures, and was a 2024 juror for the Cannes Lions marketing awards. He was recently named to the 2024 “Most Influential Black Corporate Leaders” list by Savoy magazine. He also advises three startups: Zitti, Qonsent, and CKBG.
Compliance Updates
Malta Gaming Authority Reminds Licensees to Notify Material Outsourcing Within 30 Days
The Malta Gaming Authority (MGA) has issued a reminder to licensees regarding the necessary compliance procedures for outsourcing activities related to material supplies, critical supplies and key functions.
According to the Gaming Authorisations and Compliance Directive, licensees must adhere to the Policy for Outsourcing by Authorised Persons. Licensees are required to notify the MGA within 30 days when outsourcing material supplies.
For outsourcing activities deemed to be critical supplies or critical services, prior approval from the Authority is mandatory. This approval must be secured before entering into any agreements, MGA said in a statement.
Outsourcing requests should be submitted through the “Operational – Outsourcing Arrangements” application on the Licensee Portal. Key Function applications need to be submitted directly by the respective Key Person via the “Personal Portfolio” on the Licensee Portal.
Furthermore, if licensees require the MGA’s formal approval for any outsourced business arrangements with third parties, known as “Shared Conduct Agreements,” a specific procedure must be followed to obtain this approval.
The post Malta Gaming Authority Reminds Licensees to Notify Material Outsourcing Within 30 Days appeared first on European Gaming Industry News.
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