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Gambling in the USA

Gaming Americas Weekly Roundup – July 17-23

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PENN Entertainment announced that it has released a new and improved Barstool Sportsbook & Casino following the successful full-scale migration to the Company’s proprietary online gaming technology platform (PENN Interactive Gaming Platform).

The Pennsylvania Gaming Control Board announced it has launched a more user-friendly online system that enables individuals with a gambling disorder to self-exclude from participating in any gambling activity regulated by the Board.

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Empire Technological Group Limited dba Play Synergy, a leading innovator in the gaming industry, has announced the pending acquisition of Aruze Gaming America’s (Aruze) slot operations including land-based assets and online gaming.

Unity, the world’s leading platform for creating and growing real-time 3D (RT3D) content, announced the launch of its beta program for visionOS that includes access to Unity PolySpatial.

Mexican-born Enrique Manjarrez has recently joined NOVOMATIC Group subsidiary Crown Gaming México as Sales and Operations Director. Manjarrez comes with many years of gaming industry and sales management experience, having worked as Sales & Product Director at gaming developer Aurify Gaming as well as commercial director with operators GI Euromex and Sunny Group of Companies, among others.

Lalit Aggarwal, the Chair of the AGCO’s Board of Directors, has announced his resignation from his role with the agency to spend more time with his family and to focus on his business affairs. The Board’s Vice-Chair, Heidi Reinhart, has assumed the Chair’s responsibilities in the interim. Ms. Reinhart joined the Board of the AGCO in October 2020 and took on the role of Vice Chair in September 2021.

Quick Custom Intelligence (QCI) announced the formalisation of QCI College. An education platform that has been serving its clients with substantial success for the past two years, QCI College now aims to augment its reach. It continues to equip QCI customers with comprehensive knowledge and practical insights to effectively utilise QCI’s software tools, thereby maximising revenues, enhancing profitability and elevating the guest experience at their casinos.

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Partnerships

LIV Golf announced a strategic partnership with Simplebet, the global technology leader in micro-betting products, to serve as the league’s Official Sports Betting Innovation Partner.

Win Systems has announced the installation of its powerful WIGOS management system at the prestigious Casino Diamante operated by Empresas EE in Santo Domingo, Dominican Republic and Casino Diamante Riu, in Bávaro, Dominican Republic.

Paysafe has entered into a new partnership with Betr. The first phase of a multi-state deal sees Paysafe enable Betr’s customers in Ohio and Massachusetts to seamlessly fund micro-bets and traditional wagers using their debit card.

Caf announced a partnership with globally renowned gambling company Eyas Gaming as it launches a digital gaming brand in Brazil. The Gauselmann Group, which operates Eyas Gaming, is entering an exclusive partnership with Brazilian sports media company Lance! to develop and operate the brand from their offices in Gibraltar and Malta.

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BetMakers Technology Group has announced the addition of racing content from Hollywood Casino at Penn National Race Course to the growing slate of races available for fixed-odds betting on MonmouthBets, the only legal, regulated fixed odds horse racing platform in the US.

Gambling in the USA

Zula Casino Kicks Off its Spectacular 1-Year “Zula-versary” with a Month of Events and Promotions

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Zula Casino launched its online social casino in the US exactly a year ago delivering more. More games. More rewards. More free-to-play entertainment through a personalized experience. Zula Casino marked its one-year launch by crossing the 1000 casino-game threshold – a milestone that positions it among the top platforms nationwide.

The month-long birthday bash intends to go over the top to give back to its amazing player community that helped make this first year so incredible. With its advent calendar format, players can unlock a special surprise each day ranging from a “Win-a-Vacation” event, a carnival event, free spins and new exclusive games, and a prize pool of over 25 billion Gold Coins (GC) plus 150,000 Sweeps Coins (SC) to be given out throughout the month. Over this period, Zula Casino will run other special events, including surprise happy hours with special coupons, various social media contests, and special giveaways.

“We’re incredibly proud of the player experience we’ve built over the last 12 months. The platform has garnered a substantial and loyal pool of players, and it’s not just because we offer one of the largest game selections from leading global providers, but also the exclusive experiences we’re providing, and the platform’s continued evolution with enhanced promotions, personalization, and seamless user experience,” said Tamar Laypan, Program Manager of Zula Casino.

Zula Casino has added over 1000 games across all categories over the past 12 months, including slots, jackpots, fish, table, plinko, megaways, crash, hold and win, tumble games, and more. These additions include top games like Big Bass Vegas and Fire Stampede, as well as branded exclusives like Gold Gold Gold 5000, supplied by Booming Games, and Sweet Bonanza 1000 by Pragmatic Play. With recent additions, Zula Casino now boasts 25 game providers, including Relax Gaming, Habanero, Evoplay, Pragmatic Play, RubyPlay, Gamzix, Let Us Entertain You Inc., to name a few.

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Zula Casino flourished in a tough and highly competitive market, launching its proprietary-integrated platform in September of last year. With an average TrustPilot score of 4.6 and almost 9K reviews, the online social casino is among the highest-rated free-to-play sites in the market.

Zula Casino was also previously shortlisted for the prestigious Global SBC Awards in the category of “Rising Star in Casino”.

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Diana Goode

NCPG Welcomes Diana Goode to the Board of Directors

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NCPG has announced the appointment of Diana Goode to the National Council on Problem Gambling’s Board of Directors. Diana, who has served as the Executive Director of the Connecticut Council on Problem Gambling (CCPG) since May 2018, brings over 25 years of nonprofit leadership experience to this role.

In her time with CCPG, Diana has championed initiatives that address problem gambling and promote responsible gaming across Connecticut. Additionally, she has played an active role on the NCPG Affiliates Committee, contributing valuable insights from her years of experience.

Before joining CCPG, Diana held executive roles in nonprofits focusing on poverty alleviation and financial literacy in Connecticut. Her academic credentials include a degree from Dartmouth College and an MBA in Finance and Marketing from the University of Connecticut. She resides in the Greater Hartford area, where she remains deeply engaged in her community.

Diana will serve an interim appointment in the Affiliates seat on the NCPG Board of Directors until Spring 2025.

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Gambling in the USA

Gaming Executives Positive on Current Business Conditions, Cautious on Future Growth Expectations

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Overall Balance Sheet Health, Access to Credit Continue to Improve 

In the face of slowing revenue expansion, gaming industry leaders continue to hold an overall positive view of the current business situation, with a notable improvement in credit conditions, according to the latest American Gaming Association (AGA) Gaming Industry Outlook.

The majority of respondents (88%) view the current state of the gaming industry as either good or satisfactory. Meanwhile, executives have a more conservative outlook on future business conditions, with respondents split on whether they expect conditions to improve over the next three-to-six months (3% net positive) and many expecting a decrease in customer activity (28% net negative).

“After years of very strong consumer gaming spending growth, expectations around customer activity over the next three to six months have cooled considerably,” said AGA Vice President of Research David Forman. “Still, gaming businesses remain well positioned, with executives touting strong balance sheets and more viewing access to credit as easy than restrictive for the first time in two years.”

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Gaming Executive Panel

Since Q1, gaming executives’ sentiment has shifted, with a greater number of respondents now expecting a decline in customer activity over the next three to six months (28% net negative, up from 4% net negative in Q1). Despite this, panelists foresee improvements in overall balance sheet health (34% net positive).

Additionally, more executives reported access to credit as easy (19%) rather than restrictive (3%) for the first time in two years, and fewer cite interest rates as a major limiting factor than in the spring.

Hotel (56%) and food and beverage facilities (56%) continue to be the main and growing focus of capital investment among operators, followed by live entertainment (28%) and casino floor slots (22%).

Meanwhile, gaming equipment suppliers now believe their pace of capital investment and game sales will decelerate (13% net negative).

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These expectations are impacted by evolving macroeconomic challenges, with uncertainty of the economic environment vaulting to the top of executive concerns (56%, up from 34% in Q1), followed by state regulatory concerns (31%), and inflationary or interest rate concerns and geopolitical risk (both 34%).

The Current Conditions Index 

The Current Conditions Index for Q3 2024 was 97.3, which is consistent with real annualized contraction of 2.7 percent. The Current Conditions Index measures real economic activity in the industry, as measured by gaming revenue, employment and employee wages and salaries.

The Future Conditions Index 

The Future Conditions Index, a leading indicator of changes in industry conditions, measured 98.9 in Q3. This indicates an environment in which real economic activity in the gaming sector, after controlling for underlying inflation, is expected to moderately decrease over the next six months (1.1% annualized rate).

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