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Brazil

Rio de Janeiro State Shows the Greatest Interest in Real-Money Gambling in Brazil

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The state of Rio de Janeiro has a disproportionally high number of real-money gamblers when you compare the percentage of players from the state making up the market share of total players in Brazil, against the population of the state of Rio de Janeiro.

Research by ENV Media, a performance-based media agency working in the iGaming industry, found that 14% of all real money gamblers in Brazil currently reside in the State of Rio de Janeiro. Yet the Brazilian 2022 census revealed that just roughly 7.9% of Brazil’s total population lives in the state of Rio de Janeiro. In other words, residents of the state of Rio de Janeiro make up almost twice the number of real-money gamblers in Brazil than the numbers relating to the state’s population suggest they should.

Break Down of Brazil’sd Most Populous States

With a population of 16,054, 524, Rio de Janeiro is the third biggest state in Brazil by population, behind Minas Gerais (20,538,718) and Sao Paulo (44,420, 459). According to the latest Brazilian Census carried out in 2022 by the Instituto Brasileiro de Geografia e Estatistica, Brazil’s current population is 203,062, 512. That makes it the seventh most populated country in the world, one above Bangladesh and one below Nigeria.

 

Top 10 States Population % of Population Player Share
São Paulo 44,420,459 21.80% 24%
Minas Gerais 20,538,718 10.10% 5%
Rio de Janeiro 16,054,524 7.90% 14%
Bahia 14,136,417 6.90% 6%
Paraná 11,443,208 5.60% 5%
Rio Grande do Sul 10,880,506 5.30% 7%
Pernambuco 9,058,155 4.40% 5%
Ceara 8,791,688 4.30% 6%
Pará 8,116,132 4% 2%
Santa Catarina 7,609,601 3.70% 3%
Goiás 7,055,228 3.40% 5%

What about the Other States? 

When focusing just on the top 10 most populous states in Brazil, which between them account for 77.4% of the total Brazilian population, there are some other eye-catching conclusions. Like the state of Rio de Janeiro, the state of Sao Paulo also accounts for a higher share of real-money gambling taking place in licensed online casinos based in Brazil when compared to the percentage of the overall population. But in this case, the difference is far smaller.

The state of Sao Paulo hosts 21.8% of Brazilian inhabitants and accounts for 24% of real-money players in Brazil, by far the state that houses the greatest number of gamblers in Brazil. The states of Rio Grande do Sul, Pernambuco, Ceara and Goiás all also accounted for a bigger share of the Brazilian gambling market than the share of the Brazilian population that they make up.

Goiás for example, hosts just 3.4% of Brazilians, yet players from that state make up 5% of Brazilian players who play for real cash. On the other hand, people from the states of Santa Catarina, Pará, Paraná and Bahia were in the opposite camp. In all four cases, the proportion of the Brazilian population they made up was less than the proportion they made up of the Brazilian gambling market.

Minas Gerais Residents Keep their Money in their Pockets

But the biggest discrepancy of all is related to the state of Minas Gerais. With a state population of 20,538, 718 as per 2022 numbers, it makes up 10.1% of the total Brazilian population. Yet the ENV research shows that residents of the state make up just 5% of real-money Brazilian gamblers.

That suggests that the state of Minas Gerais, whose cities include Belo Horizonte, Uberlandia, Contage and Juiz de Forma, is yet to embrace real-money gambling at the same rate as those from other Brazilian states.

Brazil

Games Global partners with Spin Gaming to launch Brazil’s first fully localised live casino offering

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Global provider collaborates with major São Paulo-based studio to enhance its operations with class-leading technology

Games Global, a leading supplier of online gaming content, has teamed up with Spin Gaming, a pioneering Brazilian start-up in the live casino sector, to establish the market’s first live dealer studio located and operated in the nation.

Operating since January 2025 from a state-of-the-art studio in São Paulo, Spin Gaming has introduced a Tier A structure to the market, with dedicated studios and localised customer service built in full alignment with national regulations and designed to optimise the customer experience.

Fuelled by Games Global’s agile, cutting-edge technology, Spin Gaming, powered by OnAir, will deliver premium live game streaming and technical support to its partners. Supplementing its local execution with Games Global’s worldwide expertise positions the studio as a prominent new entertainment hub for Brazilian online casinos, with the venture primed for growth in the coming years.

While the deal signifies a key commercial and strategic move, it also marks the creation of the first Brazilian academy specialising in training live casino dealers, which is set to fuel the industry production chain by generating hundreds of jobs for natives.

This initiative represents a milestone for Brazil’s digital entertainment industry, as the country shifts from a consumer to a producer of immersive, secure, and legalised live betting experiences with a Brazilian identity and international reach.

Ricardo Regner, Director of LatAm at Games Global, said: “Brazil is a dynamic, ever-evolving market, and the importance of a local touch when it comes to operations in the country cannot be overstated.

“This landmark deal with Spin Gaming not only highlights Games Global’s unwavering commitment to delivering tailored solutions to local markets, but also highlights our drive to support iGaming infrastructure in emerging jurisdictions.”

Fred Ring, Co-Founder and CRO at Spin Gaming, said: “We are proud to present a solution made in Brazil, by Brazilians, to international standards. Our studio is a benchmark in Latin America, and our team was trained at the country’s first dealer and game presenter academy.

“The partnership with Games Global allows us to leverage its extensive global iGaming expertise to streamline efficiency and elevate the overall quality of our offering as we continue our mission to become the local champion, a household name in the Brazilian live casino space.”

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ThrillTech secures regulatory approvals to launch jackpots in Latam

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Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets

ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.

The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.

Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.

By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.

Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.

ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.

Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.

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Inspired Extends Brazil Presence with EstrelaBet Partnership

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has expanded its presence in Brazil through a newly launched partnership with EstrelaBet, a leading Brazilian gaming tech company. The collaboration brings Inspired’s acclaimed portfolio of iGaming titles to EstrelaBet’s growing player base, further demonstrating the Company’s commitment to the region’s gaming industry.

Through integration facilitated by Softswiss, EstrelaBet players in Brazil will now have access to a wide selection of Inspired’s top-performing online and mobile slot titles, including localized versions of global hits such as Big Fishing Fortune™ (Super Pescaria da Fortuna), Golden Winner™ (Campeão de Ouro), Cops ‘n’ Robbers Bigger Big Money™ (Polícia e Ladrão Bolada), Centurion Big Money™ (Centurion Muita Grana), among others. The rollout will also include regular new content releases, offering a balance of fan-favourite classics, innovative mechanics, and seasonal experiences designed to maximize player engagement and retention.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform. This partnership marks another important step in expanding Inspired’s reach in one of the world’s most exciting and fast-growing iGaming markets.”

Fellipe Fraga, Chief Business Officer at EstrelaBet, added: “This collaboration positions EstrelaBet at the forefront of the Brazilian iGaming sector by offering our players access to some of the most recognized and entertaining slots content available. Inspired’s reputation for quality and variety makes them an ideal partner, and we look forward to delivering their games to our growing audiences across Brazil.”

With localized branding, strong thematic appeal, and a track record of high performance across regulated markets, Inspired’s iGaming content is well positioned to captivate Brazil’s rapidly expanding online player base while delivering added value to operators.

The post Inspired Extends Brazil Presence with EstrelaBet Partnership appeared first on Gaming and Gambling Industry in the Americas.

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