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Reflex Gaming and Yggdrasil modernise classic genre with Fast Fruits DoubleMax™
Yggdrasil, a leading iGaming publisher, has collaborated with Reflex Gaming, a UK-based omnichannel game producer, to release a fruity classic with a supercharged twist in Fast Fruits DoubleMax™.
This classic themed game showcases an array of colourful fruits fill the reels, alongside iconic symbols such as the Lucky 7 and bonus symbols, while the DoubleMax feature sees any winning combination removed from the reels and the multiplier to the left-hand side increase for every successful outcome on a single spin. As long as wins can still occur, the multiplier can climb!
After every winning spin, a wild with a possible modifier will appear on the reels. Modifiers may include Super Wilds, Multiplier boosters, pay both ways wilds, and regular wilds to enhance the DoubleMax multiplier.
Three or more bonus symbols will trigger the Free Spins mode, where the multiplier starts at 1x, and builds throughout, rather than resetting after every spin.
Brace yourself for the excitement of the “pop and drop” feature, which creates cascades of wins, a multiplier that doubles with every drop, and different types of WILD symbol which can even switch the direction of play from left-to-right to right-to-left.
In addition, there is a Golden Bet feature, where players can double their chance of hitting the Free Spins for an extra 25% of their stake, or a Buy Bonus, which takes them directly to the bonus round.
Following on from the huge success of Double Lucky Mushrooms and Dublin Up, Reflex add their 3rd DoubleMax game to the ever-growing YG Masters portfolio.
Fast Fruits DoubleMax is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.
Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “Combining the DoubleMax mechanic with the much-loved fruit genre has seen Fast Fruits DoubleMax occupy a spot that appeals to both traditional slot lovers and those who enjoy fast-paced, high volatility gameplay.
“With giant win potential on every spin, as well as numerous wilds bringing new elements to the reels with every appearance, there is a lot to love in our latest launch!”
Mat Ingram, CPO at Reflex Gaming, said: “We pride ourselves on creating games that players love to play, and Fast Fruits Doublemax is another exciting addition to our growing portfolio.
We took the classic fruit theme and modernised it with the DoubleMax GEM, as well as our own brand-new WILD mechanic. With giant multiplier potential, wilds can then trigger a pay both ways mechanic, there’s plenty in it for gamers of all appetites.”
Compliance Updates
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
The post The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
Applift
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
The post SCCG Announces Strategic Partnership with Applift appeared first on Gaming and Gambling Industry in the Americas.
Canada
User-Centric Redesign for Casinosfiables.ca

Casinosfiables announced that they have redesigned their existing site – https://casinosfiables.ca/ to better address current user demands.
Although the site’s functionality aligns with modern industry standards, the redesign is a step in the right direction and could very well give a competitive edge.
The changes addressed certain functionality concerns and aligned with ever-changing user preferences and behavior.
• Seamless page transition – The overall performance of the site improved, so pages loaded faster, despite the addition of new elements.
• Integrated social media buttons – Buttons that lead to social media pages became more visible, so it is easier for readers to complete engagement incentives that granted them affiliate-exclusive rewards or promo codes.
• More valuable insights – Previously, charts and ratings were only explained in separate reviews. The new roundup charts and ratings had a dropdown feature that provided more insights or clarity behind the rating.
• Relevant search filters – Some trends or categories that targeted user intent weren’t visible in the previous version. The updated version introduced new categories that better reflected player preferences, or included roundups based on casino features (e.g., cashback, no wager promos, game providers) that weren’t at the forefront previously.
• Author pages – Readers who had similar opinions and game preferences to the site’s authors gained the ability to find other texts from those authors. Each casino expert received a dedicated page listing all of their publications.
The changes were finalized over the past few months. The team pushed these updates in batches rather than a single big update.
The post User-Centric Redesign for Casinosfiables.ca appeared first on Gaming and Gambling Industry in the Americas.
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