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Latest News
Allwyn Appoints VCCP and Leo Burnett to Marketing Roster
Allwyn, the incoming operator of the UK’s National Lottery, announced the appointment of Leo Burnett and VCCP as joint creative advertising agencies for the National Lottery for the first two years of the upcoming Fourth Licence, which starts in February 2024.
Global advertising agency, Leo Burnett, has been appointed to develop compelling campaigns for the National Lottery brand, along with working on a revamped proposition for instant lottery games and looking at how to better link National Lottery games with Good Causes.
Global integrated communications agency, VCCP, will oversee marketing communications for the Lotto and Set For Life games, along with managing rollover and jackpot-specific campaigns for draw-based games more generally.
Allwyn has taken a roster approach to appointing advertising agencies for the National Lottery for the first time. This approach will better enable Allwyn’s focus on driving increased awareness for individual product brands. In turn, this will lead to an increased number of campaigns and maximise reach.
Bringing a strong track record of strategic thinking and creative nous, Leo Burnett will provide a team headed by CEO, Charlie Rudd, that has been integral on many projects – including, most notably, the successful repositioning of McDonald’s in the UK.
With proven credentials in building brands that connect on an emotive level with the British public – including highly successful campaigns for Cadbury and Compare the Market – VCCP will provide a team headed by Managing Director, Hannah Fitzgerald.
Allwyn’s brief to the respective agencies is to create campaigns that help bring its vision for the National Lottery under the Fourth Licence to life: that is to grow the National Lottery in a safe and responsible way, enabling it to return more to Good Causes, by increasing the relevance of the National Lottery and introducing the range of games to new audiences responsibly.
Leo Burnett and VCCP will now get to work on developing campaigns which will roll out from 1 February 2024, in line with the start of the Fourth Licence.
Business consultancy, Ingenuity, managed the agency pitch process for Allwyn. As part of that, Allwyn has signed up to the Pitch Positive Pledge, which supports making the pitch process more intentional, accountable and responsible for both advertisers and agencies.
An Allwyn spokesperson said: “We’re delighted to appoint these two leading agencies to support our vision for the National Lottery. The competitiveness of the pitch process demonstrates the appeal the National Lottery holds to many people. We’re looking forward to both agencies coming up with effective, compelling campaigns to further broaden that appeal, making The National Lottery even more relevant to more people in a safe and sustainable way.”
Canada
Call for a National Strategy to Address Gambling-Related Harms in Wake of Sports Betting Boom
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Recent gambling policy changes in Canada have led to increased opportunities to legally bet on sports and gamble online, 24 hours a day, seven days a week. Released today, Gambling Availability and Advertising in Canada: A Call to Action looks at the impacts of legal gambling in Canada since the approval of the Safe and Regulated Sports Betting Act in 2021. The report recommends developing a pan-Canadian strategy to address gambling-related harms. This is a new report by Greo Evidence Insights (Greo) and the Canadian Centre on Substance Use and Addiction (CCSA).
This call to action is in response to the significant increase in gambling advertising on billboards, social media, at commercial breaks during sports broadcasts and during sporting events. Increased gambling availability and advertising are expected to contribute to increased gambling in Canada, thereby posing a significant risk of harms among the general population, particularly for youth, young adults and other vulnerable populations.
The report also describes how the increased availability of gambling and in gambling advertising are of great concern because:
- The types of gambling being made available and promoted (single-event sports betting and live or in-play betting) are associated with a greater risk of harm. For example, single-event sports betting increases gambling intensity and gives an illusion of control over the outcome as people believe their knowledge of the game gives them a competitive edge.
- The volume of gambling advertisements repeatedly pairing sports with betting normalizes gambling, leading people to think of betting as an integral part of being a sports fan.
- Increased availability of gambling and in gambling advertising are happening at a time when many people in Canada are more vulnerable to problematic gambling and gambling-related harms because of the lingering health impacts of COVID-19 and a rise in the cost of living.
“Over the last few years, we have witnessed some of the most significant changes in gambling policy since the 1970s,” explained Dr. Matthew Young, Chief Research Officer at Greo, Senior Research Associate at the CCSA and Adjunct Professor at Carleton University. “We have seen a massive increase in gambling advertising and opportunities to gamble. We can no longer watch sports with our kids or go online without being subjected to an overwhelming amount of gambling advertising. Canada is at a critical moment in how it manages gambling. A national strategy or framework — similar to what we have for alcohol, tobacco and cannabis — is critical to manage the expected increased in gambling harm, especially among youth and other vulnerable people.”
The report recommends developing a national strategy that will:
- Develop national standards governing the promotion and availability of gambling;
- Manage conflicts of interest among gambling stakeholders;
- Address inadequate funding for gambling harm prevention and reduction initiatives and research;
- Monitor systematic changes in gambling-related harm, including any assessments of the social and economic costs of gambling; and
- Increase awareness of gambling-related harms among health and social service professionals and the public.
“Increased gambling among people living in Canada will undoubtebly result in increased harms and therefore increased societal costs. These include healthcare costs, criminal-justice costs, child welfare costs, increased unemployment and lost productivity costs because of gambling-related suicide,” says Dr. Pam Kent, Director of Research and Emerging Trends at CCSA. “We need to think about our approach and ensure that it considers not only short-term government revenue and economic activity but also the longer-term societal costs. That’s why we need a national strategy.”
Latest News
Galaxsys Launches Stellar New Game: Meet Starlight
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Game Highlights:
The post Galaxsys Launches Stellar New Game: Meet Starlight appeared first on European Gaming Industry News.
Latest News
Vixio’s Roseanne Spagnuolo Wins Woman in PayTech for Spearheading Growth at PayTech Awards 2024
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Vixio, a leading provider of regulatory intelligence solutions, is proud to announce that Roseanne Spagnuolo, Chief Content Officer, has won the award for ‘Woman in Paytech – Spearheading Growth’ at the 2024 PayTech Awards, hosted by FinTech Futures. This honour highlights Spagnuolo’s commitment to innovation and leadership in both her role at Vixio and the payments industry at large.
“I am honoured to receive this award, which is incredibly meaningful to me personally. For me, this award is not just about my professional accomplishments, but is a testament to my core values and drive as a strong advocate for women in the workplace,” explains Roseanne Spagnuolo. “My dedication to mentoring, elevating, and empowering women is deeply integrated into my everyday leadership approach, and I want to take this opportunity to thank my team, colleagues, and those in my network who made this possible.”
With over two decades of experience in global leadership roles across research, content, product, and commercial functions at high-growth B2B information services and advisory companies in the U.S. and U.K., Spagnuolo embodies the essence of exceptional influence and dedication. Her strategic vision and unwavering commitment have propelled Vixio to new heights, fostering innovation and driving impactful change.
Spagnuolo established and chairs the first Executive Advisory Board for Vixio’s payments arm, bringing together senior executives to co-create solutions for industry challenges and inform product development.
“I’ve had the privilege of working with Roseanne for over five years now. She exemplifies true leadership. Her dedication, industry engagement, and ability to bring others along with her are truly impressive, and we are proud to have her on the Vixio leadership team,” said Mike Woolfrey, CEO of Vixio.
Vixio was also shortlisted for the Tech of the Future for its PaymentsCompliance Horizon Scanning tool. Vixio’s Horizon scanning technology provides real-time updates on regulatory change for more than 140 jurisdictions globally, capturing every event indicative of change, including speeches, guidance and consultations. The Horizon scanning tool is highly customisable with global filters, alerts and a real-time feed of regulatory content, so customers can stay ahead and meet new obligations and opportunities with confidence.
The post Vixio’s Roseanne Spagnuolo Wins Woman in PayTech for Spearheading Growth at PayTech Awards 2024 appeared first on European Gaming Industry News.
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