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EveryMatrix Press Releases
EveryMatrix acquires DeepCI
EveryMatrix has acquired DeepCI, a unique, data-driven betting and gaming affiliate optimisation service.
EveryMatrix has as of July 1st 2023 acquired DeepCI and will immediately integrate the team into its operations.
DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin and has rapidly grown since then, delivering its services to some of the world’s largest betting and gaming brands including bet365, 888, Betway, and Betsson.
Its proprietary technology monitors tens of thousands of affiliate sites on a global basis with the ability to identify the location of each gaming brand on every page of every website. This allows DeepCI to establish how much exposure each brand receives and how effective it is on each site, page, and market, while providing actionable recommendations to operators.
The service empowers gaming companies to track both their own and their competitor’s performance and make rapid, revenue generating optimisation decisions.
Due to its remarkable growth DeepCI has already reached profitability. DeepCI CEO Lewis Civin will continue to manage the business as an independent part of the EveryMatrix Group.
Ebbe Groes, CEO, EveryMatrix, said: “DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group.
“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.”
Lewis Civin, Co-founder and CEO, DeepCI, said: “It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.”
“The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”
EveryMatrix Press Releases
EveryMatrix named Aggregator of the Year at CasinoBeats Game Developer Awards 2024
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EveryMatrix is thrilled to announce it has won Aggregator of the Year at this year’s CasinoBeats Developer Awards for its cutting-edge Gaming Aggregation Tool, SlotMatrix.
The judges found that SlotMatrix demonstrated exceptional performance in gaming aggregation, offering unparalleled access to the industry’s largest games library, providing operators with powerful promotional and gamification tools to enhance players’ gaming experiences.
In addition to winning Aggregator of the Year, EveryMatrix secured second place in the Platform Innovation of the Year category for its BonusEngine Boosters suite of products that have both redefined the player experience and how operators generate additional revenue in highly competitive and often highly complex regulated markets.
The industry impact has been significant. Customer results benchmarking games with and without BonusEngine Boosters jackpots show that players who play games WITH an additional jackpot layer increase bet amounts by an average of 50%, rounds per session increase by 50% and average game session length rises by 11%.
This recognition highlights the company’s ongoing commitment to iGaming innovation and excellence, reflecting EveryMatrix’s ability to adapt and lead with state-of-the-art platform solutions.
Supremeland Gaming’s Powderkeg studios, a SlotMatrix Exclusive RGS partner, also won Slot Debut of the Year for its explosive title, Munition Mine.
The post EveryMatrix named Aggregator of the Year at CasinoBeats Game Developer Awards 2024 appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix promotes Mihnea Dobre to Chief Technology Officer
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EveryMatrix has appointed Mihnea Dobre as its new Group Chief Technology Officer.
With his extensive experience and expertise Mihnea will spearhead the company’s technology strategy and operations, based in Bucharest.
Previously EveryMatrix’s Head of IT Governance, Mihnea has been a pivotal figure within the leadership team.
He has been part of EveryMatrix for almost a decade, joining the company as Head of Incident Management with a team of just four. One year after joining, he formed the Technical Support and IT Governance teams, significantly improving the release management and change management processes.
In his new position, he will lead EveryMatrix’ technical development, provide technical direction and support the company’s business unit CTOs in achieving their objectives.
Ebbe Groes, CEO of EveryMatrix, said: “Working alongside Mihnea for the past eight years has been a pleasure from day one. His appointment as Group CTO is a logical progression, as the company thrives amidst exponential growth, boasting a workforce of more than 1,000 employees.
“His expertise will ensure the seamless management of operations, crucial in upholding the high service standards our customers demand.”
Mihnea Dobre, Group CTO, EveryMatrix, said: “Stepping into the role of CTO has me buzzing with excitement. This is not about the job title; it’s about diving into a world where tech meets real change.
“Taking on this role was a no-brainer – I jumped at the chance to make a difference with creativity and fresh thinking and am genuinely thankful for the trust given to me. I can’t wait to roll up my sleeves with the team, crafting the future one step at a time.”
The post EveryMatrix promotes Mihnea Dobre to Chief Technology Officer appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix hits 16-year quarterly high
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EveryMatrix has smashed its historical quarterly high with continued strong revenue growth and profitability hitting a new record.
Announcing Q1 2024 results, the industry’s fastest growing iGaming technology provider had quarterly net revenue of €39 million across all products, growth of 66% Year-on-Year (YoY), while also setting a quarterly profit margin record of 57% – its fourth consecutive quarter with both growth and profit margin above 50%.
Q1 2024 EBITDA rose to €22.3m, up 111% YoY.
The record quarter comes just three months after EveryMatrix registered the strongest financial results in its history.
STARTING THE YEAR IN STYLE
The EveryMatrix financial year is underway in style, driven by large value client signings, multiple new client launches across all the company’s core business units, strong sports trading and innovation and continued growth in casino.
EveryMatrix was among the first wave of iGaming technology providers to gain regulatory accreditation in Peru, while it made further progress in the US launching its first casino aggregation partner with third-party content live on DraftKings in New Jersey.
The tier-1 supplier also hit a significant post-period milestone reaching 1,000 employees across 13 global locations, with its largest purpose-built office opening its doors to 450 personnel in Bucharest, Romania and a new office launched in Cebu, Philippines, dedicated to focusing on DeepCI data products.
CASINO AND SPORTS CONTINUE TO SHINE
EveryMatrix quarterly Gross Gaming Revenue (GGR) performance for operator partners within the Casino segment generated a record quarterly performance of €619m in Q1 2024, up 65% YoY with GGR for the last 12 months at €2.1 billion, a 78% YoY increase.
Quarterly casino net revenue rose to €19.9m, up 83% YoY while EBITDA reached €13.2m reflecting a 132% YoY increase. The SlotMatrix aggregation product introduced 886 new games.
The OddsMatrix sports division saw turnover rise 31% YoY to €1.3bn, with GGR climbing 308% YoY to €96m. Net revenue for Q1 2024 reached €10.5m, up 78% YoY, while EBITDA hit €6.2m, reflecting a 313% increase.
OddsMatrix covered a record 173k live events in a single month. The average monthly number of bets placed reached 39m.
Platform saw quarterly net revenue reach €7.3m, up 28% YoY, with EBITDA at €3.2m, up 13% YoY. The EveryMatrix Player Account Management (PAM) system hit a massive new record of 230k bets per minute at peak times.
The Affiliate Platform division, including PartnerMatrix and DeepCI, saw net revenue grow to €1.4m during the quarter, up 39% YoY, with EBITDA down €0.4m due to continued product and commercial investment. DeepCI added 22 further geos to its offering and signed 14 new clients, while PartnerMatrix signed 15.
Ebbe Groes, Group CEO of EveryMatrix, said: “It’s been more than a year of the company breaking records and hitting new highs, and this quarter has been the best yet.
“It’s mind-blowing how far we’ve come and how much progress continues to be made across the entire business. From casino, sports and platform that are all showing extremely positive signs of sustained growth and expansion, to our affiliate, payments and live casino divisions that are pushing the boundaries of technology and paving the way for future success, we’re in a fantastic position for the remainder of 2024 and beyond.
“Watch this space as there is plenty more to come from EveryMatrix this year!”
Q1 2024 HIGHLIGHTS
- Among first wave of B2B technology providers to gain regulatory accreditation in Peru
- Signed a turnkey customer estimated to deliver more than €3m annual net revenue
- Live on DraftKings in New Jersey with first US casino content aggregation partner – Supremeland Gaming Inc
- Launched game content with Entain (BetMGM), Golden Nugget Online Gaming and DraftKings
- 886 new games on SlotMatrix aggregation platform bringing total to 27,825+ games
- Integrated seven new casino vendors bringing total to 158
- In-house games studio Armadillo Studios launched several games including Alice’s Mad Fortune, Shamrock Surprise, Gummy Galaxy and Paws & Claws
- Released 30+ new betting types across multiple sports
- Signed 15 and 14 new PartnerMatrix and DeepCI clients respectively
- Increased total company headcount post-period to 1,000+ including opening an office in Cebu, Philippines focusing on DeepCI products
- Four new senior hires in Q1 including CEO MoneyMatrix, CEO PlayMatrix, CCO PlayMatrix, CCO PartnerMatrix
The post EveryMatrix hits 16-year quarterly high appeared first on European Gaming Industry News.
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