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Play’n GO Forges New Partnership with MADLORD

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Leading slots developer Play’n GO joins forces with innovative audio production brand MADLORD® – SOUND FROM BEYOND®

Play’n GO, the renowned leader in the iGaming industry, has signed an exciting new deal with MADLORD, the leading audio production brand in the gambling industry. Play’n GO is a pioneering force in the iGaming industry, boasting one of the world’s largest and most innovative video slot catalogues. This partnership will elevate the immersion and entertainment value of Play’n GO’s video slot games to new heights.

MADLORD will devote their unique 15-year specialization and expertise in the creation of video slot music, sound design, and audio implementation, to help Play’n GO deliver groundbreaking slot games, rivaling the sophistication of console video game titles.

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The extraordinary music soundtracks of MADLORD in slots like ‘Forsaken Kingdom,’ ‘Castle Builder I,’ and ‘Dragon’s Myth’, among others, have pushed the boundaries of audio in the slot industry to unprecedented levels. Both parties are thrilled about the upcoming collaboration on Play’n GO’s games.

Play’n GO is one of the most daring and creative slot developers in the industry, making them the perfect fit for MADLORD — an audacious music and sound design production company with a proven track record of innovation and outside-of-the-box thinking. The developer has set the bar high in the slot industry, producing over 50 new slots annually. New titles like ‘Shamrock Miner’, ‘Gerard’s Gambit’ and ‘Highway Legends’ showcase their dedication to delivering extraordinary gaming experiences. This strategic partnership marks the convergence of innovation, artistry, and otherworldly imagination, promising a revolutionary era in gambling audio.

Jorge De Lellis, Commander and Founder of MADLORD, said: “My plan is to turn MADLORD into one of the most emblematic audio-production brands in the world, elevating gambling audio to the stratosphere of entertainment. This partnership will allow us to unleash our creativity and explore our maddest, most innovative ideas, fueled by our shared burning desire to propel video slot entertainment to new and unprecedented heights.”

Walter Scharold, Head of Audio at Play’n GO, said: “MADLORD brings an outside-the-box approach to slots audio design, a welcome breath of energy and innovation that fills a wide-open gap in the industry. MADLORD’s unique vision and versatility align perfectly with Play’n GO’s vision to be the best provider of iGaming content in the world.

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International Game Technology

IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort

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International Game Technology announced that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s award-winning platform and self-service betting technology since 2021.

“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience,” said John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort.

“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement,” Joe Asher, IGT President of Sports Betting, said.

As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King video poker, slots, keno, and sports betting from a single device and a single gaming wallet.

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Alen Cisija

NHRA Launches PlayNHRA Initiative to Allow Fans Access to Fantasy Games, Gaming and Betting for NHRA National Events

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NHRA announced an exciting and landmark step forward for the company with the launch of PlayNHRA, an innovative new initiative that will provide fans opportunities to engage in fantasy games, gaming, and betting for NHRA Mission Foods Drag Racing Series events.

As part of PlayNHRA, NHRA’s partnerships with leading sports books and fantasy sports providers will enable fans to sign up for free and legally wager on national events and other outcomes in the NHRA Mission Foods Drag Racing Series.

“PlayNHRA marks a huge and significant step forward for the NHRA and its fans. This initiative will provide a destination for fans to enjoy the safest and most regulated place to bet on NHRA drag racing, participate in fantasy games, and engage with our sport in so many new ways,” NHRA Vice President and Chief Development Officer Brad Gerber said.

As part of the PlayNHRA initiative, NHRA has partnered with an industry-leading firm, IC360, to educate employees, race teams and other stakeholders about sports betting and to maintain the integrity of the sport through data intelligence, fraud prevention and monitoring of wagering patterns.

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“NHRA is committed to maintaining the integrity of our sport. By partnering with IC360, as well as licensed and regulated sportsbooks and fantasy operators, NHRA will help ensure everyone who engages with PlayNHRA will enjoy a safe and well-regulated betting and gaming environment. This was a vital step in the creation and rollout of PlayNHRA,” NHRA Vice President and General Counsel Alen Cisija said.

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Compliance Updates

NIGC Announces Acting Chair

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The National Indian Gaming Commission announced the President’s appointment of Associate Commissioner Sharon M. Avery as Acting Chair of the Agency, effective May 15, 2024. Secretary of the Interior Deb Haaland recently appointed Avery to a three-year term as Associate Commissioner, effective May 6, 2024. Avery will serve both as Associate Commissioner and Acting Chair until a presidentially appointed, Senate-confirmed Chair is in place.

As Acting Chair, Avery has the same statutory authority to lead the Agency and take official actions as a Senate-confirmed appointee.

“I am humbled the administration has entrusted me with the distinguished opportunity to serve as the NIGC Acting Chair. In this capacity, and to the best of my abilities, I will diligently execute my duties and responsibilities designated by the Indian Gaming Regulatory Act to continue the Agency’s regulatory oversight of tribal gaming facilities without disruption, until a permanent Chair has been confirmed,” said Avery.

Avery is an enrolled member of the Saginaw Chippewa Indian Tribe of Michigan. She has been with the NIGC for over four years where she has served as an Associate General Counsel in the NIGC Office of General Counsel. Before joining the NIGC, Avery served for more than 10 years in the legal department for the Saginaw Chippewa Indian Tribe of Michigan. Most recently, she served as the Tribe’s General Counsel for Tribal Operations.

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