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The Guardian Bans Gambling Advertising

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The Guardian Media Group has announced a global ban on gambling advertising, arguing it is unethical to take money from services that can lead to “addiction and financial ruin”.

Anna Bateson, the chief executive of Guardian Media Group, said advertising, particularly online, could trap gamblers in an “addictive cycle” that caused financial distress, mental health issues and wider social problems.

She said: “Guardian journalists have reported on the devastating impact of the gambling industry in the UK and Australia, helping to shift the dial and ensure the issue remains high on the public agenda. Studies highlight a clear correlation between exposure to gambling advertising and increased intentions to engage in regular gambling.”

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Bateson said a particular concern was how bookmakers used targeted online adverts to lure back individual gamblers. “Ultimately, we believe that our primary obligation is to do the right thing for our readers, which is why we’ve decided that there are other ways to generate revenue,” she said.

The ban covers all forms of gambling advertising, including promotions for sports betting, online casinos and scratchcards. It will apply worldwide to all of the company’s online and print outlets, including the Guardian, Observer and Guardian Weekly.

Lottery advertising has been excluded from the ban, with a spokesperson for the Guardian saying it could have social benefits through raising money for good causes and typically involved “non-instantaneous draws”.

The Guardian already has a ban on adverts from fossil fuel companies, which has been in place since 2020.

The decision to exclude gambling advertising from the Guardian’s publications follows the rapid growth of online betting on sporting events, aided by deregulation and the huge increase in the number of smartphone users. The US has recently embraced online betting on sports, following the lead of Australia and the UK, where gambling has exploded in popularity over the past decade.

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In order to sustain their profits, gambling companies spend enormous sums of money on advertising to attract new customers – and to persuade existing ones to return for one more flutter.

Many media outlets are increasingly reliant on money from betting companies. British television channels have said their business models increasingly depend on advertising from bookmakers, while TikTok is trialling gambling advertising in Australia, and the US outlet Barstool Sports was bought outright by a casino group.

There are signs of growing discomfort about this approach among the public and prominent journalists, at a time when other countries are instituting outright bans on gambling advertising. The veteran football commentator Clive Tyldesley recently left the radio station TalkSport because he felt uncomfortable with the obligation to promote bookmakers and odds during matches.

Guardian Media Group increasingly relies on contributions directly from readers, rather than advertising, for its income.

Bateson said: “We are able to make these types of decisions due to our independent ownership structure, balancing purpose and profit.”

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She said the Guardian’s own reporting had shown how the UK’s government’s proposed betting reforms “fell short on any meaningful action on gambling advertising”.

She said: “We understand and respect that millions of our readers, including our reporters and staff, are passionate sports fans who may occasionally choose to engage in gambling as part of their sporting experience. It is a matter of personal freedom, and we have no issue with that.

“We fully support the enjoyment of sports and respect individuals’ choices to participate in occasional gambling on football, horse racing, or any other sport. Our concern lies with the pervasive nature of retargeted digital advertisements that trap a portion of sports fans in an addictive cycle.”

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BetMakers and SIS Sign Data and Content Agreement

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BetMakers Technology Group has announced that it has signed a new racing data and content distribution agreement with Sports Information Services Limited (SIS).

Under the agreement, BetMakers will deliver SIS race data and video content to approved SIS customers and affiliates in Australia and New Zealand via integration with BetMakers’ bookmaker technology platforms, including websites, mobile apps and pricing applications.

The agreement will give BetMakers’ bookmaker clients in the region who also use SIS data and audio-visual services access to video and data for horse racing from the UK and Europe, the Middle East and the Americas and to greyhound racing from the UK and Ireland.

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BetMakers CEO Jake Henson said: “We are pleased to extend our longstanding working relationship with SIS to deliver content and data services to BetMakers’ bookmaker solution clients in Australia and New Zealand. Close integration with partners like SIS allows BetMakers to offer our End-to-End Platform, Embedded Solution and API clients the racing and betting content they demand and to ensure that our solutions continue to deliver the broadest suite of global racing products to heighten player engagement.”

SIS MD, EMEA, Paul Witten, said: “Australia is one of the largest international racing wagering markets and our partnership with BetMakers enables SIS customers to receive a tailored product that suits their local market needs. We are pleased to assist our racetrack partners in ensuring broad distribution continues and look forward to working with BetMakers over the course of the agreement to deliver growth for those partners.”

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Dr Marla Royne Stafford Named First Conference Chair for 2025 Regulating the Game conference in Sydney

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Leading gambling law and regulation conference Regulating the Game, to be held from 10 to 13 March 2025 in Sydney, has announced Dr Marla Royne Stafford as its first Conference Chair for the event.

Chairing a day of the conference provides an opportunity for industry professionals and regulators to offer unique insights and perspectives, steward the conversation to highlight critical points and stimulate an exchange of ideas and discussions.

Dr Stafford is Professor of Marketing in the Lee Business School at University of Nevada-Las Vegas. She is also a Faculty Scholar with the UNLV International Gaming Institute, Director of Research for the Cannabis Policy Institute and past Executive Associate Dean of Academic Affairs at the Harrah College of Hospitality.

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She is a past William F. Harrah Distinguished Chair, a member of the Board of Advisors for the Nevada Council on Problem Gambling and is currently serving as a guest editor for an upcoming special issue of the UNLV Gaming Research and Review Journal. She is an expert in the responsible gambling arena and her work includes projects with the American Gaming Association and AMZC Limited.

“I am deeply honored and excited to serve in this leadership role at the 2025 Regulating the Game Conference. The Conference is one of the premier annual events in the gaming world, featuring thought leaders and stimulating important discussions in a fast-moving industry. It is truly a privilege to be part of the organizing committee and help advance the needed conversations in policy, regulation, leadership, ethics and the future of the industry,” Dr Stafford said.

Paul Newson, Principal at Vanguard Overwatch, said: “The fact that we are attracting such distinguished figures to Chair a day of Regulating the Game is a clear testament to the conference’s expanding influence and significance in the industry. It’s an exciting time as we continue to bring together the brightest minds to shape the future of gambling regulation.”

Regulating the Game is looking for more candidates to Chair in 2025, specifically seasoned professionals with experience in the gambling sector and regulation, compliance, policy or related fields. The event provides regulators, industry executive or thought leaders this the chance to make a significant impact at one of the industry’s most influential events.

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Regulating the Game Confirms First Two Speakers of Masterclass Series

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The organisers of the Regulating the Game conference that will be held in Sydney, Australia, from March 10 to 13 have announced the first two confirmed speakers for its 2025 Masterclass Series in Sydney.

Jay Robinson, chief stakeholder relations officer at Focal Research Consultants, will present a masterclass on “Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care.”

The organisers said: “Jay brings deep global experience in developing and implementing safer gambling strategies that go beyond mere compliance and underpin cogent industry voice and leadership.

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“Jay’s session will focus on creating a culture of customer care, equipping participants with practical tools and insights to enhance player protection and responsible gambling practices. Flying in from Canada, Jay’s expertise is highly regarded globally, making this a must-attend session for anyone committed to advancing safer gambling initiatives.”

Jay Robinson said: “Great training is more than a compliance tick box: it sustains an arc of culture building housed in customer care. Effective gambling staff training transcends mere compliance and meets the real needs of both staff and customers.

“This masterclass delves into how industry leaders, regulators, and frontline staff across various jurisdictions can successfully build a culture of safer gambling. It emphasises the critical role of leadership in supporting and sustaining training initiatives.”

Ian Hughes, chief commercial officer at Gaming Laboratories International (GLI) and chief executive officer of GLI Australia, will lead a masterclass on “Technology Disruptors in the Gambling Sector.” This session will dive into emerging technologies within the gaming industry, exploring their potential benefits and risks.

Ian will cover critical innovations such as cashless systems, microservices, AI, and cloud-based solutions, and discuss their impact on responsible gaming, privacy, security, and AML/CTF compliance.

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Both Jay Robinson and Ian Hughes are recognised experts in their fields, and their masterclasses will offer attendees unparalleled insights into the latest trends and best practices. These sessions are designed to deep dive into the topics, promote interaction and provide actionable insights to help participants navigate the rapidly evolving gambling regulatory landscape.

Paul Newson, principal at Vanguard Overwatch, said: “We’re thrilled to continue the Masterclass Series at Regulating the Game 2025, featuring world-class experts like Jay Robinson and Ian Hughes.

“These sessions will provide hands-on learning and deep insights into key areas like safer gambling, customer care, and disruptive technologies. It’s an unparalleled opportunity for participants to engage with the latest trends and walk away with actionable strategies for uplifting capability and navigating the evolving regulatory landscape.”

The post Regulating the Game Confirms First Two Speakers of Masterclass Series appeared first on European Gaming Industry News.

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