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GAMSTOP marks fifth anniversary with parliamentary reception as record numbers chose to self-exclude

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  • Lords event hosted by peer who first advocated multi-operator self-exclusion
  • GAMSTOP has registered more than 380,000 users since its inception in April 2018
  • May 2023 was a record month for registrations, eclipsing March 2023

Parliamentarians, regulators, gambling charities operators, and those with lived experience, gathered at Westminster to mark the fifth anniversary of GAMSTOP, the UK’s independent online gambling self-exclusion scheme.

The event on Wednesday June 14th was hosted by Lord Browne of Belmont, who first advocated a national gambling self-exclusion scheme, and former gamblers spoke about the importance of GAMSTOP in helping them overcome their problems.

GAMSTOP was launched in April 2108 and two years later it became a licensing condition for all UK operators to integrate with the scheme, in addition to operating their own self-exclusion schemes. More than 380,000 people have registered with GAMSTOP since its inception, choosing to exclude themselves from all UK operators for a period of either six months, a year or five years.

Last month was GAMSTOP’s busiest ever with a record 8,594 new consumers registering for the free service, 90 more registrations than the previous record in March 2023.

Users interviewed recently by independent research agency, Sonnet, said that GAMSTOP provided an important safety net and self-exclusion was helping their recovery. The House of Lords reception brought together former gamblers, who shared their experiences in a video played to guests.

Stacey Goodwin, from Chesterfield, who is recovering from an eight-year addiction, said:

GAMSTOP was vital for me in my recovery. I’ve had a lot of comments during my recovery such as ‘you’re so strong’ but I don’t feel that way. The truth is that when I don’t feel in a good place, GAMSTOP is the tool that is strong for me.” 

Matt Blanks, who started gambling at 11 and lost around £700,000, said:

“GAMSTOP really is a lifeline not only for me, but for a lot of people struggling with gambling harm. It gives you the chance to stop and reflect and take away the temptation of gambling”.

Jack Scott, who has overcome his gambling addiction to become a successful endurance runner, said:

“GAMSTOP smashed through the roadblock, I was sick of the person I had become. With a tool like GAMSTOP, if it can promote you being the best person of yourself why would you not tick that box?”

Fiona Palmer, CEO of GAMSTOP, told guests:

“We are constantly looking at ways we can improve the experience for our consumers, ensuring that GAMSTOP offers secure and effective exclusion from online gambling for those who have registered. We are also looking at improving consumer journeys both in terms of enabling them to seamlessly exclude from all gambling, not just online, and ensuring that they are signposted effectively to further support and treatment should they want it”.

Speaking at the event, Professor Henrietta Bowden-Jones OBE, National Clinical Advisor on Gambling Harms for the NHS, said the UK was leading the way on self-exclusion and called for further work to be done with land based self-exclusion. She said:

“We are fighting tech with tech. Patients are frustrated by self-exclusion measures because they cannot beat them. Some patients are returning to bookmakers because that’s the only thing left to do. They are using cashback from Tesco to get around bank blocks. There’s an enormous need to block people from going into bookmakers by having a universal scheme for the country”.

Affiliate Industry

Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025

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Casino Kings, a top UK online casino and sportsbook, is proud to announce its nomination for two coveted categories at the AffPapa iGaming Awards 2025: Casino Operator of the Year and Bonus Offer of the Year. These nominations recognise Casino Kings’ ongoing excellence in delivering market-leading casino gameplay, innovative sports betting experiences, and outstanding promotional offers to its growing community of players.

AffPapa iGaming Awards – Recognising the Best in the Business

Now in its third edition, the AffPapa iGaming Awards celebrate top-tier performance across the online gambling industry, bringing together affiliates, operators, and B2B providers from around the globe. Organised by AffPapa, a leading affiliate network and iGaming directory, the awards highlight excellence in areas such as innovation, player satisfaction, partnership success, and marketing creativity.

. Winners will be officially announced at the much-anticipated awards ceremony on May 28, 2025.

Casino Kings: Where Rewards Reign Supreme

Built on a player-first philosophy, Casino Kings has quickly become a favourite among UK players. And this year’s bonus nomination came from some of its most exciting current offers:

  • Bet £10, Get £35 in Free Bets – A must-try for sports fans.
  • 150% Welcome Bonus up to £150 + 75 Free Spins on Big Bass Bonanza – One of the most generous welcome packages in the UK market.
  • Deposit £10, Get £20 + 50 Free Spins – Perfect for new and returning players.

On top of these, players can always expect something new thanks to a steady stream of daily, weekly, and seasonal promotions. Whether it’s cashback on losses or VIP perks like exclusive bonuses and dedicated support, Casino Kings keeps loyalty at the heart of everything it does.

Committed to Excellence in Online Gaming

Fully licensed in the UK and loudly committed to responsible gambling, Casino Kings offers a secure, intuitive platform for casino and sports fans alike. With top providers like NetEnt, Pragmatic Play, and Evolution onboard, the game selection is second to none, whether you’re playing on desktop, mobile, or tablet.

“We’re incredibly honoured to be recognised by AffPapa this year,” said Daniel Shannon from Casino Kings. “These nominations are a testament to the hard work our team puts in every day to deliver an exceptional experience for our players. We’re super excited to be in the running, and grateful to our loyal community for their continued support.”

The post Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Adam Warrington

EPIC Enters into Partnership with Underdog

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EPIC Global Solutions has entered into a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.

As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.

The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.

EPIC’s VP North America Teresa Fiore said: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness.

“It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”

The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.

“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog. We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge,” said Adam Warrington, Vice President of Responsible Gaming at Underdog.

The post EPIC Enters into Partnership with Underdog appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment Inc.

Caesars Entertainment Debuts its First Proprietary Online Casino Game, Caesars Palace Signature Multihand Blackjack Surrender

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Caesars Entertainment Inc. announced the launch of its first proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender, now live exclusively on Caesars Palace Online Casino in New Jersey. Developed by the Company’s recently established in-house games studio, Empire Creative, this new and exciting release offers an innovative and highly customizable player experience, combining cutting-edge features, adaptive game modes, and a brand-forward aesthetic for Caesars’ most iconic gaming brands.

This launch marks Caesars’ first venture into developing, certifying, and launching fully proprietary online casino games. This title will expand its footprint into more casino jurisdictions with fully branded launches planned across both the Horseshoe Online Casino and Caesars Sportsbook & Casino brands, increasing the reach and accessibility for players across the Caesars family of brands. As 2025 advances, Empire Creative will continue to expand Caesars’ impressive portfolio of Signature table game products across Caesars’ marquee online casino platforms.

“Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content. We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers. This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

“Caesars Palace Signature Multihand Blackjack Surrender combines the legacy of Caesars’ iconic branding with innovative gameplay features, offering an experience that is as visually stunning as it is immersive. Our goal is to provide a premium and tailored experience that stands out in an increasingly crowded market. Caesars Palace Signature Multihand Blackjack Surrender is a prime example of that commitment. Every element has been meticulously crafted to ensure players feel as though they are stepping into the heart of Caesars Palace to play a table game, right from the comfort of their own home,” said Scott Krell, Senior Director of Game Products at Caesars Digital.

Caesars Palace Signature Multihand Blackjack Surrender introduces a range of exciting and innovative features not commonly found in traditional digital versions of this table game classic. This title is designed to offer a seamless user experience, with a focus on legibility, smooth game flow, and functionality tailored to meet the needs of all online casino players.

Those 21 and older in New Jersey can download the Caesars Palace Online Casino app on iOS or Android, or access the platform on desktop to be the first to enjoy Signature Multihand Blackjack Surrender.

The post Caesars Entertainment Debuts its First Proprietary Online Casino Game, Caesars Palace Signature Multihand Blackjack Surrender appeared first on Gaming and Gambling Industry in the Americas.

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