Canada
Responsible Gambling: Promoting a Safer Gaming Experience
In an ever-evolving online gambling industry, responsible gambling practices have emerged as a crucial focus for operators. Among the advocates of responsible gambling is KTO, a leading player in the industry that places a strong emphasis on research and analysis. By conducting data-driven research and market trend analysis, KTO strives to enhance the gaming experience, ensuring it remains both enjoyable and safe for players.
With a thriving gaming market in Brazil, KTO’s studies provide valuable insights into player preferences, gaming studios, payment providers, and more. Moreover, KTO’s research sheds light on responsible gaming policies, licensing standards, and legal requirements, contributing to the overall improvement of the industry.
The Importance of Responsible Gambling in the Online Gambling Industry
Responsible gambling holds significant importance within the online gambling industry, considering its complex network of operators, game studios, regulators, and players. To make sense of this intricate ecosystem, it is essential to analyze the activities and market trends that shape it.
KTO’s research papers play a vital role in helping industry stakeholders differentiate between products, policies, and features that contribute to a superior gaming experience. By providing their own statistics and backing research findings with reliable sources, KTO offers valuable insights into popular casino games, sports betting trends, player preferences, and user experiences. This knowledge empowers operators, gaming companies, and authorities to establish and maintain responsible gambling practices, safeguarding the well-being of players and promoting a safer gaming environment.
Insights from Primary Data
KTO’s research initiatives go beyond surface-level analysis by delving into primary data to uncover valuable insights. Through the examination of actual online traction data, KTO’s research team focuses on the impact of leading games in the Crash Games vertical, such as Aviator, Spaceman, Mines, and JetX, on the online casino gaming landscape in Brazil. The findings reveal the significant contribution of crash games to KTO’s top 10 casino games, accounting for more than half of the list and nearly 40% of the total casino turnover.
Furthermore, these games have captured the interest of a substantial portion of active players, with roughly two-thirds of them having tried placing bets on crash-style games. Aviator emerges as the most influential game in KTO’s online casino, acting as a gateway for other casual game titles to enter the real-money gaming scene.
Setting Higher Industry Standards
KTO’s research endeavors aim to set higher industry standards by providing comprehensive insights into various aspects of the online gambling landscape. By analyzing market dynamics and trends, KTO sheds light on player tastes, user experiences, gaming studios, and payment providers.
This valuable information helps industry stakeholders make informed decisions regarding game development, business strategies, and consumer support. Additionally, KTO’s research raises awareness of responsible gaming policies, licensing and regulation standards, as well as taxation and legal requirements. By fostering openness and transparency, KTO believes in establishing a strong and trustworthy relationship with players, ultimately serving the best interests of all parties involved.
As a founding member of the Brazilian Institute for Responsible Gambling KTO truly shows its dedication to create a healthy environment for the the industry to grow. A further development toward this goal is the institutes collaboration with the International Betting Integrity Association making sure that the policies pushed are world class quality.
The Pragmatic Benefits of Responsible Gambling
Responsible gambling is not only a moral obligation but also a practice that brings numerous pragmatic advantages. Firstly, it fosters a healthier and safer gambling environment by promoting self-control and setting limits, reducing the risk of addiction and financial strain. Moreover, responsible gambling initiatives support local communities by generating revenue that can be allocated towards public services, such as education and healthcare.
Additionally, responsible gambling practices encourage transparency and fairness within the industry, enhancing consumer trust and satisfaction. By prioritizing responsible gambling, individuals can enjoy the entertainment value of gambling while minimizing the potential negative consequences, ultimately creating a win-win situation for both gamblers and society as a whole.
The future of online gambling in Brazil looks bright with dedicated actors working toward a sustainable and fair policy model.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
Aaron LaBerge
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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