Balkan's
Betano Appoints Basketball Star Sasha Vezenkov as Brand Ambassador
Bateno has appointed basketball star Sasha Vezenkov as the newest brand ambassador in Bulgaria.
Sasha, who is named the Euroleague MVP of the season 2022-2023 and the active “Sportsman of the Year” in the country, joins Betano alongside NBA superstar Giannis Antetokounmpo.
After a breakout season in 2021-2022, that saw him earn All Euroleague First Team honours, Vezenkov has taken his game to another level. During the season 2022-2023 he is awarded as the “Top scorer” of the Regular Season, while he is nominated for the MVP award. As Betano’s ambassador, Vezenkov will strengthen the positioning of the brand, which continuously supports sports in the 11 markets it operates. In addition, he will share his passion for basketball and online gaming, encouraging the large sports audience to play responsibly.
“I am excited to join the Betano team and represent a company that recognizes the importance of supporting young athletes and talents in Bulgaria. For me, basketball is a passion and a calling, and I’m happy to have the opportunity to share that enthusiasm with fans across the country,” said Vezenkov.
“We are proud to welcome Sasha Vezenkov to the Kaizen Gaming family. Undoubtedly, he is one of the classiest athletes in the country, an elite basketball player who shows humbleness, commitment and a desire for continuous improvement. These qualities of his, fully aligned with the values of our company, make our partnership more than promising. We believe that together we are going to offer our customers an even more exciting experience and yet to realize a number of successful initiatives,” Nikos Fligos, Commercial Director at Kaizen Gaming, said.
Balkan's
BEGE Awards Nominations Now Open – Celebrating 16 Years of Industry Excellence!

We are excited to announce that the nominations for the 16th edition of the prestigious BEGE Awards are officially open! As a key highlight of the Balkan Entertainment and Gaming Exhibition (BEGE), the largest and most influential event for gambling professionals in Eastern Europe, the awards continue to recognize outstanding achievements, innovation, and leadership within the gaming industry.
The BEGE Awards serve as a distinguished platform for industry pioneers – from gaming equipment and software developers to land-based and online operators, affiliates, payment service providers, media, and industry associations. Each year, the awards spotlight the most innovative solutions, strategies, and technologies shaping the future of gambling both in Europe and globally.
Over the past years, the BEGE Awards have become synonymous with excellence, celebrating companies and individuals who push the boundaries of innovation and set new standards in the gaming sector.
This year’s ceremony promises to be even more memorable as we mark the 16th anniversary of the awards. The event will take place on November 26th at the Megami Club, Sofia, followed by an amazing night at the BEGE Party. It will be an exceptional gathering of industry leaders, innovators, and visionaries, once again celebrating the very best in gaming.
We invite all qualifying companies and professionals to submit their entries and join us in celebrating excellence in the gaming industry. This year the categories are divided into five key groups: Online B2B, Online B2C, Land-based B2B, Land-based B2C, and Industry.
For nominations and further information, visit: https://www.balkangamingexpo.com/register-for-bege-awards-2025/
Submission Deadline: 1st of October
Let’s make the 16th edition of the BEGE Awards the most remarkable yet. Together, we shape the future of gaming!
The post BEGE Awards Nominations Now Open – Celebrating 16 Years of Industry Excellence! appeared first on European Gaming Industry News.
Balkan's
CT Gaming Secures Certification for its Latest Multigame – Diamond King 5

CT Gaming has announced that the newest addition to its multigame portfolio – Diamond King 5 – has now been officially certified for the Bulgarian market. This marks an important milestone for the company.
As part of the well-established Diamond King series, the new multigame brings even more excitement and opportunities for players. The package includes 40 games, of which 20 are linked to the progressive Diamond Tree Deluxe jackpot, adding extra layers of entertainment and winning potential. The remaining 20 titles are classic games, including two with a Buy Bonus feature, allowing players to dive directly into the bonus rounds.
Diamond King 5 combines well-known player favorites with the legendary Mega Jack trio – Aztec Gold, Slot-O-Pol Deluxe, and Champagne Party – along with a range of exciting new titles that are set to become audience hits. Just like with Diamond King 4, players can win bonuses and jackpots during the base game, promising an even more thrilling gaming experience. In addition to its exciting content, the multigame is compatible with two types of cabinets — the EZ Modulo Tower with a single vertical monitor, and the NEXT or EZ Modulo with three horizontally positioned monitors.
“The certification of Diamond King 5 is an important moment for us. This is a product in which we have invested the very best of everything we’ve created in the series so far. We are confident that it will build upon the success of the previous multigames and deliver outstanding results for both operators and players,” said Biser Bojanov, CEO of CT Gaming.
The certification of Diamond King 5 in Bulgaria is just the first step in its international rollout. In the coming months, the product is set to be introduced to other key markets, continuing CT Gaming’s mission to provide flexible solutions with excellent performance for operators and unforgettable experiences for players.
The post CT Gaming Secures Certification for its Latest Multigame – Diamond King 5 appeared first on European Gaming Industry News.
Balkan's
ELA Games Partners With Superbet to Expand Offerings in Serbia

ELA Games, an innovative game development studio, announces its strategic partnership with Superbet, a tech and entertainment company operating in various key markets across the globe.
Founded in 2008, Superbet’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries. The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.
As part of the collaboration, Superbet will host various ELA Games titles on its Serbian platform, including creative, award-nominated Joker Winpot, high-quality designed It’s Shark Time 2, and renowned classic slot Flame Fruits Frenzy. Players in the region will have access to a diverse portfolio of games that prioritize visual quality, unique gaming experiences, and fun. ELA Games’ titles have a history of commercial success for operators due to their casino-centric features that boost growth metrics such as player acquisition and retention, GGR, and more.
Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the partnership: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia. We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”
Tanja Nauparac, Country Manager, Superbet Serbia, also commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering.
ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”
ELA Games continues to grow into one of the premier game development companies, balancing operator-friendly performance with exceptional player experiences. As the studio’s portfolio develops, platforms like Superbet will have more content to ensure its player base remains active, loyal, and satisfied.
The post ELA Games Partners With Superbet to Expand Offerings in Serbia appeared first on European Gaming Industry News.
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