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Scientific Games CMO Jennifer Welshons Named 2023 Lottery Industry Hall of Fame Inductee

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Scientific Games Chief Marketing Officer Jennifer Welshons has been named a 2023 Lottery Industry Hall of Fame Inductee, joining an elite group of global professionals. A pioneer in the area of analytics and insights, Welshons will be honored at a ceremony this fall during the North American Association of State and Provincial Lotteries 2023 Annual Conference. The Lottery Industry Hall of Fame is a prestigious recognition honoring those who have made a significant contribution to the global lottery industry and its contributions to good cause programs that positively affect the quality of life in communities around the world.

“Jennifer’s innovative marketing vision and committed leadership have impacted the global lottery industry in the areas of analytics, research, products, services, channels, and game categories. Her leadership, focus and integrity are embedded in Scientific Games’ analytical culture – the ‘science’ inside Scientific Games. Jennifer’s deep understanding of consumers, culled from thousands of research projects and sales analyses, has provided the industry with outstanding games and game portfolio performance,” said Scientific Games CEO Pat McHugh.

Joining Scientific Games 23 years ago, Welshons helped establish many of the analytical tools, methods, and metrics used across the industry today. Her innovation in market research and consumer insights has established Scientific Games as the global leader in lottery analytics and insights. Her teams have pioneered breakthrough player research studies and developed unique analytics platforms to provide insights on player motivations and behavior, game performance, prize structure, payout, theme, play action, and more. These insights are translated into actionable marketing plans to help lotteries generate maximum retail and digital sales.

As CMO, Welshons is responsible for global marketing and communications, including strategic product marketing, analytics and insights, business intelligence, company branding, advertising, customer and winner events, and global proposals – a critical component in the industry’s sales cycle to help drive sales performance and growth for the 130 lotteries the company serves worldwide.

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Most recently, Welshons was instrumental in the company’s sale to Brookfield Business Partners and helped create and launch Scientific Games’ new branding as well as “The Science Inside” analytics initiative to raise visibility for the importance of data-based product marketing and innovation decisions to drive lottery performance.

As a member of Scientific Games’ Executive Leadership Team, Welshons takes part in the company’s major business operational and organizational decision-making. She is active in Women’s Initiative in Lottery Leadership and serves as a mentor to local students through Tech Alpharetta’s Women’s Forum STEAM Mentoring program.

Welshons holds a Master of Arts in Mass Communication and a Bachelor of Science in Advertising from the University of Florida. She is a graduate of the Advanced Management Program at Columbia University in New York City.

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Aristocrat Interactive iGaming White-Label

Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario

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Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform.
This launch marks a significant milestone for Aristocrat Interactive’s iGaming White-Label division, as it represents the second brand live in the Ontario market. Betiton’s entry into Ontario is powered by Aristocrat Interactive’s comprehensive White-Label solution, which includes a robust casino platform featuring exclusive content from Roxor Gaming™, with additional content from Wizard Games™ and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”
The launch of the Betiton brand in Ontario marks the latest step in one of Aristocrat Interactive’s long-standing relationships with the operator behind a portfolio of brands including MrMega, PlayHooley, MyriadPlay, and Betiton.
Aristocrat Interactive iGaming White-Label delivers comprehensive solutions for independent casino and sportsbook operators, offering seamless entry into the RMG business. With services ranging from customer support, Risk, RG, AML and retention teams to digital wallets and 360 platform support, Aristocrat Interactive empowers operators to scale their operations and transition to managing their own platforms at their pace.
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Canada

Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution

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Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.

Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.

Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.

The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.

Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.

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“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”

In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.

As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.

More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source

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Canada

Revolver Gaming Partners with Blazesoft to Expand in the Social Sweepstakes Market

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Revolver Gaming, a leading developer of premium online slot games, is excited to announce its latest partnership with Blazesoft, a leading provider of online social casinos with sweepstakes elements. This partnership will see Revolver Gaming’s acclaimed portfolio of slot games delivered to Blazesoft’s brands, enriching their offering and providing players with cutting-edge entertainment.

Blazesoft is a well-established leader in the social sweepstakes market with leading brands in Fortune Coins, Zula Casino, Sportzino, Yaycasino.com who deliver engaging and compliant gaming experiences to players. By introducing Revolver Gaming’s innovative titles, Blazesoft strengthens its position as a prominent group operating the largest online social casinos in the U.S. and Canada for players seeking immersive and high-quality content.

As part of the collaboration, players on Blazesoft social gaming platforms will gain access to Revolver’s top-performing titles, including Badlands, Irish Coins, and Thor of Asgard. These games, celebrated for their stunning visuals, unique features, and dynamic gameplay, align perfectly with Blazesoft’s mission to offer exceptional entertainment to its users in North America.

Ryan Lazarus, CEO of Revolver Gaming, commented:
“We’re thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector. This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoft’s platforms provide the perfect home for our titles to reach and engage new audiences.”

Yuliya Ivanisova, Chief Commercial Officer at Blazesoft said: “With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.”

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The partnership underscores Revolver Gaming’s dedication to supporting operators in the social sweepstakes gaming industry, a market that continues to experience tremendous growth. With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.

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