Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.

Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.

PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degree of success. It will measure ranking and performance and identify key areas of growth and optimisation with in-depth reporting tools.

Using PMI the operator group will be able to pinpoint precise pages anywhere in the world that bring its brands the most first-time depositors, and instantly take actionable decisions, while sourcing untapped opportunities by discovering new affiliates in any target market.

Affiliate managers who use PMI significantly speed up processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.

PMI has recently introduced an enhanced, intuitive interface, making it easier for operators to navigate and extract insights, with new feature ‘Trending Websites’ allowing brands to easily spot fast-growing affiliates and uncover new opportunities.

Vahe Khalatyan, CEO, PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.”

Ryan Henderson, Head of Affiliates, FDJ United (OBG), said: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”

Riot Games, in association with Aftermath Ventures, has officially concluded the inaugural Legends Ascend South Asia, with S8UL Esports emerging victorious after four months of intense competition. The win secures them the coveted spot at the League of Legends Championship Pacific (LCP) Wild Card Playoffs, set to take place between August 28 to August 31, where they will face top teams from across the region for a chance at LCP 2026 promotion.

Legends Ascend South Asia, announced in April 2025, set out to provide a structured, competitive platform for the region’s League of Legends talent. With a total prize pool of INR 10,00,000, the tournament brought together 95 teams from India, Bangladesh, Sri Lanka, Nepal, Maldives, and Bhutan, competing across three open qualifiers, a round robin league stage, and double-elimination playoffs.

The tournament kicked off with three open-registration qualifiers held from April to May, producing nine standout teams: S8UL Esports, Kakao Gaming, PnX ASCENSION, Revenants, SUVO HATERS, Jetfire’s Dojo, Syndicate, Poro Patrol, and Report Precog Gaming. These teams advanced to the Round Robin Stage in June and July, where S8UL Esports, Kakao Gaming, Revenants, and Syndicate emerged as the top four to enter the playoffs.

The Double Elimination Playoffs in July and August delivered high-stakes best-of-three and best-of-five clashes, with S8UL Esports displaying consistency, adaptability, and fearless drafting en route to the championship title. The final standings were:

1. S8UL Esports – Champions (Advance to LCP Wild Card Playoffs)

2. Kakao Gaming

3. Revenants

Spanning over 29 broadcast days, Legends Ascend South Asia generated more than 1.3 lakh YouTube views and attained a reach of over 7 lakh through the Aftermath Ventures’ FragNation channel. The event also saw 12 community watch parties across the region, amassing an additional 1.25 lakh views from grassroots fan hubs.

Speaking on the conclusion of the tournament, Arun Rajappa, Country Manager, India & South Asia, Riot Games, said: “Legends Ascend was about discovery, growth, and empowering the South Asian League esports landscape by providing them with a structured pathway to compete alongside global talents. Seeing S8UL lift the trophy after such a grueling journey is a testament to the depth of talent here, and we couldn’t be more excited for them as they head to the LCP Wild Card Playoffs.”

Mansoor ‘Nabu’ Ahmed, Founder & CEO, Aftermath Ventures, added: “From the first qualifier to the final game, Legends Ascend showcased what South Asia’s League of Legends community is capable of. The passion from players, fans, and watch-party hosts has been incredible. Congratulations to S8UL Esports for not just winning, but setting an example for the next generation of players in the region.”

As S8UL Esports prepares to represent South Asia at the LCP Wild Card Playoffs, the success of Legends Ascend South Asia underscores Riot Games’ long-term vision of building sustainable competitive pathways for amateur players in the region.

Fans can relive all the action from Legends Ascend South Asia on the FragNation YouTube channel, and follow Riot Games India & South Asia for updates on the region’s next big competitive milestones.

Gaming Corps – a publicly-listed game development company based in Sweden, has entered into a new content partnership with BETHUB, one of Bulgaria’s fastest-growing licensed online betting platforms. The agreement marks Gaming Corps’ official entry into the Bulgarian market, with its diverse catalogue of premium games set to go live for BETHUB players.

This includes smash hits like 3 Pigs of Olympus, alongside proprietary mechanics such as Smash4Cash™, and A-MAZE-CADES™; a new genre-bending format that blends cascading wins with dynamic grid-shifting gameplay. The first A-MAZE-CADES™ titles, including Wet and Wild Beavers and Hyena Heist, have already generated attention for their bold design and replayability.

The collaboration gives BETHUB players access to Gaming Corps’ full portfolio of casino games, spanning Crash, Mine, Table, Slot, and Plinko titles; all crafted to appeal to a broad range of player preferences and regulatory needs.

Danielle Calafato, CCO at Gaming Corps, said: “Partnering with BETHUB is a milestone moment for Gaming Corps as we expand into Bulgaria with one of the market’s most promising and ambitious operators. BETHUB’s local knowledge and strong player base make them an ideal partner as we introduce our content to a brand-new audience. We’re especially excited to showcase mechanics like A-MAZE-CADES™ and Smash4Cash™, formats we believe will resonate strongly with players seeking something fresh.”

Iva Dobrinska, Head of Casino at BETHUB, added: “We’ve built BETHUB with the goal of offering something that feels local, but plays on a global level, and partnerships like this one are key to that. Gaming Corps brings a fresh creative energy that’s hard to ignore. Their games are bold, a bit cheeky, and full of clever mechanics that keep players engaged. We’re looking forward to seeing where this collaboration takes us.”

This partnership continues Gaming Corps’ international growth trajectory and adds further momentum to its presence in regulated European markets.