Latest News
Ole7 Launch New AI Service That Helps Safeguard The Wrong Audiences From Gambling Platforms
Ole7, a media agency based in Malta that provides SEO and social media services to clients in the gambling industry, has just launched a new AI service that helps safeguard the wrong audiences, such as gambling addicts, from betting and gambling platforms.
The service utilises a blacklist database, which lists players who have been banned or displayed signs of gambling addiction, that links to an extensive multi-website AI resource which informs online casinos of the players gambling history and automatically implements a ban across all partner platforms.
A spokesperson for Ole7, said, “One of the most significant changes in the online gambling industry is the increased focus on regulation and compliance. In the early days of online gambling, very few regulations were in place to protect consumers. As a result, many unscrupulous operators took advantage of this lack of regulation to cheat players and run shady businesses. Ole7 is dedicated to helping people with appropriate and safer choices by creating a safer and fairer environment for players in the gambling sphere, while additionally promoting competition and innovation within the industry.”
Innovative Marketing Strategies
One of the most notable changes in the online gambling industry is the shift towards a more social and interactive experience. In the past, online gambling was primarily a solitary activity focused on winning money. Today, however, many online gambling sites and apps offer a more social and interactive experience, with features such as live dealer games and social media integration.
This shift towards a more social and interactive experience has helped increase player engagement and retention and create a more immersive and enjoyable experience for players. Additionally, it has helped to attract a broader audience to the online gambling industry, including younger and more casual players.
While this approach has significant benefits, the inclusion of a broader scope of users has left many online casinos and gambling websites struggling to find and adopt an updated marketing strategy that can engage and appeal to their new spectrum of players.
Ole7 provides a variety of targeted SEO and social media services to clients in the gambling industry that can help them reach their customers using a new and innovative approach, such as how correctly implementing optimised content allows online casinos to boost their business performance and reach or exceed set targets.
Some of Ole7’s services include:
- Content Marketing
Content marketing is aimed to attract and retain customers by creating relevant and valuable content with the intention of changing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.
- SEO
SEO is the process of affecting the visibility of a website or a web page in the web search engine’s, such as Google, unpaid results. SEO is made up of several strategies, techniques, and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.
- Social Media
Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals.
- CRM
The CRM approach tries to analyze data about customers’ history with a company, to improve business relationships with customers, specifically focusing on customer retention and ultimately to drive sales growth.
2025 ICR Conference
Golden Matrix Group to Participate in the 2025 ICR Conference
Golden Matrix Group Inc., a developer and licensor of online gaming platforms, systems, and gaming content, today announced that management will participate in the 2025 ICR Conference on January 13-15, 2025 at the Grande Lakes Resort in Orlando, FL.
Zoran Milosevic, Chief Executive Officer of Meridianbet, will participate in a fireside chat with an equity research analyst on Monday, January 13, 2025, at 2:30 PM ET and will also be available for meetings during the conference.
Latest News
Paf employees donated €125,000
The Nordic gaming company Paf decided to give all employees the opportunity to donate €125,000 to various good causes, initiatives and projects. The causes were selected through a nomination and voting process by the employees.
All Paf employees were given the opportunity to nominate their own initiatives that they felt were worthy of Paf’s €125,000 donation. Once the nomination process was complete, employees were asked to vote for the initiatives, and it was the employees’ votes that determined which initiatives received the donation and how much of the sum was allocated to each project.
“It’s really important that everyone who works at Paf feels that our core mission is different and that it’s well worth working for. That’s why we wanted to involve the employees and give everyone a direct opportunity to determine the distribution of the donation,” says Paf’s CEO Christer Fahlstedt.
Paf’s basic purpose is to generate funds for the benefit of society. The annual profit is used as Paf funds for social, environmental, youth, sports and cultural purposes, among others.
Second year in a row
This is the second year in a row that Paf employees have been able to donate a sum of money to various good causes. Last year employees donated €100,000 and this year the amount was increased to €125,000.
“It was a great way to end last year and a good initiative to repeat this year. The donation is not part of Paf’s usual mission and purpose, but it reflects our overall core purpose in an excellent way,’ says Paf CEO Christer Fahlstedt.
The distribution of €125,000
When the employees gathered in December for the annual Christmas speech, the vote was taken and the result determined how the €125,000 would be distributed. The Employee vote gave causes for Ukraine the biggest donation and €40,000, followed by causes against cancer €25,000 and in third place causes for combating abuse of children €15.000.
1. €40.000 – Causes for Ukraine
2. €25.000 – Causes against cancer
3. €15.000 – Causes for combating abuse of children
4. €12.000 – Causes for Children
5. €9.000 – Causes for Animals
6. €7.000 – The Swedish Brain Foundation (Hjärnfonden)
7. €6.000 – Medical aid for Palestine
8. €5.000 – Causes for Women
9. €3.500 – Relief efforts – Spanish weather disaster
10. €2.500 – Jesuit Refugee Services Malta
Most votes – top 3
Causes for Ukraine goes to the following initiatives;
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Power Up Ukraine, Swedish based, helps with energy solutions
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Blågula Bilen, Swedish based, donates trucks & 4×4 vehicles with supplies
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Hospitallers, based in Ukraine, Hospitallers is a volunteer organization of paramedics.
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Come Back Alive, Ukraine, Demining in Ukraine
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Safe & Smart, Ukraine based, Restoring hybrid and offline learning in Ukrainian schools
Causes against cancer goes to;
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Barncancerfonden, Sweden, They help families and contribute to paediatric cancer research with the aim of eradicating childhood cancer
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Kingitud Elu, Estonia, Estonian Association of Parents of Children with Cancer
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Rintasyöpäyhdistys, Finland, Europa Donna Finland ry works to increase awareness of breast cancer and improve the quality of life for patients during and after the treatment period
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Project Liv, Finland, support children with cancer and their families
Causes for combating abuse of children goes to;
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Internet Watch Foundation, UK, stop child sexual abuse online
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Anti-Human Trafficking Intelligence Initiative, USA based, end human trafficking and child exploitation
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Missing Children Europe, protects children from going missing
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ECPAT, based in Thailand, ensures children live a childhood free from sexual abuse and exploitation
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La Strada International, Europe, works against human trafficking
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Prajwala, India, works to end sex trafficking & sex crime
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Maiti Nepal, Nepal, works for a society free from trafficking of children & women
The nomination and voting process was not open to organisations or initiatives that were already beneficiaries of Paf funds. Since 1966, Paf has distributed more than €447 million in Paf funds. In the spring of 2024, Paf was able to distribute €31.4 million for the benefit of society.
The post Paf employees donated €125,000 appeared first on European Gaming Industry News.
Latest News
1spin4win Unveils Classic Christmas Hold and Win to Honor Yearly Tradition
Online slots provider 1spin4win comes out with Classic Christmas Hold and Win, a 3×3 retro fruit experience reminiscent of land-based slot machines. The nostalgia-filled holiday-themed slot releases December 19.
Classic Christmas Hold and Win invites players to experience an authentic holiday feel bolstered by nostalgic retro fruit symbols, flaming sevens, and jolly golden bells. The game’s most helpful symbol is a gift-wrapped Wild box, which lies along with other symbols on the festive reels that light up like a Christmas tree when a win occurs.
The title gives out exciting double payouts when all 9 reel cells are filled with one and the same fruit symbol and has an x1,000 Mega Jackpot and x100 Minipot on offer in the player-popular Bonus round mode.
27 paylines ensure enough gameplay variety, while the x1,500 max win will be attractive to a vast player pool. The slot’s 97.10% RTP is a safe bet for casinos that guarantees players will enjoy the balance and return for more.
“A week earlier, we released Christmas Gems Hold and Win, a more modern-looking festive slot with contemporary gem symbols and well-polished HD visuals audiences are now accustomed to,” shares Olga Bogdanova, Art Director at 1spin4win. “This week, Classic Christmas Hold and Win debuts an old-fashioned slot with the goal of taking players on a journey back in time to the well-known security of device-free celebrations and land-based gambling. By switching up our art style and adding different lighting, we offer players a chance to cozy up and take a break from the fast-paced world we live in.”
Coming up with season-themed slots during holidays is a tradition that started at 1spin4win with Lucky Xmas 20 in early 2022. Later that year, Lucky Eve 100 and Lucky Christmas 243 delivered bundles of joy to players. In 2023, the online casino provider released Northern Gold Rush, Lucky Snowlight, and Fruity Christmas, focusing on Christmas themes throughout the month. This year is a little different: Cash’n Fruits Fortune 100 spruced up the December game list to give operators an opportunity to feature a new non-Christmas-themed game along with Christmas Gems Hold and Win and Classic Christmas Hold and Win.
The slot studio prioritizes releases tied to seasonal celebrations because they have proven to attract new players, re-engage existing ones, and increase player sessions overall, which is what every operator strives for.
Explore all holiday-themed slots from 1spin4win in their portfolio.
The post 1spin4win Unveils Classic Christmas Hold and Win to Honor Yearly Tradition appeared first on European Gaming Industry News.
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