In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.

AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.

Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”

Advertisement

Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.

The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Global esports organisation Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the programme.

FanDuel TV, the cable television network from leading online gaming company FanDuel, announced the launch of “FanDuel TV Extra,” a free ad-supported streaming television (FAST) channel. “FanDuel TV Extra” is currently available on a variety of streaming platforms including Pluto TV, The Roku Channel, Xumo Play, Plex, and through FanDuel’s own OTT platform FanDuel TV+.

Advertisement

EPIC Global Solutions have completed a hat-trick of wins at the prestigious SBC Awards North America, having been named as the event’s “Player Protection Service Provider of the Year” for a third year in a row. The globally-leading specialists in mitigating gambling-related harm were recognised once again at the New York ceremony, at an event that acknowledges excellence across all aspects of the gambling industry across North America.

Pragmatic Play is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent. The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.

Circa Sports has expanded its operations into Kentucky with the launch of its popular mobile betting app. Debuting via a licensing agreement with ECL Corbin LLC at its Cumberland Run harness track, the brand will take the highest betting limits in the industry along with offering tight money line splits, transparent odds, exceptional customer service and more.

Partnerships

Motorsport Games Inc. announced the launch of RaceControl.gg, a new dedicated platform designed to enhance player engagement with the latest news, updates, tips and tricks its most recent game, Le Mans Ultimate. As part of this exciting initiative, Motorsport Games has partnered with Coach Dave Academy to manage the content and development of RaceControl.gg. Under this partnership, Coach Dave Academy (CDA), renowned for their expertise in creating car setups in racing simulations, will curate and manage the content on RaceControl.gg, ensuring fans and players have access to the most relevant and useful information.

Advertisement

NetBet has announced that it will expand NetBet Mexico’s library of games with the addition of IGT PlayDigital titles. While there will be many exciting games from IGT PlayDigital that will be made available for NetBet Mexico customers, the library of new titles will be led by omnichannel player-favourite IGT PlayDigital games such as Cleopatra, DaVinci Diamonds and Golden Goddess.

Brazilian football club Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced the biggest sponsorship agreement in the club’s history. The contract is valid until December 31, 2025, with the possibility of renewal for two more seasons. The company’s brand will be displayed in the men’s team’s master property, and includes the inclusion of Betfair on the shoulder blade of the women’s team’s shirts, in addition to exclusive official digital content from Legítimo Clube do Povo.