Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

YAHAHA Studios steals the show at GDC with AI Generated-Content Co-Pilot

Published

on

Reading Time: 3 minutes

 

Game Developer Conference (GDC) 2023 saw YAHAHA taking over the convention from March 20th – 24th, drawing more than 2,700 participants to its in-booth speeches, over 5,000 people to its networking party, and supporting the creation of nearly 800 games during GDC. All games were created by attendees during YAHAHA’s live events and supported by YAHAHA’s code-free data-oriented design (DoD) engine. The company also revealed its upcoming features plan, including an AI generated-content (AIGC) Co-pilot feature, multiplayer mobile creation, one-click art style changes, VR adaptation, and more.

YAHAHA demonstrated its pioneering Text2Game AIGC Co-Pilot tool – YAI – in an exclusive demo at GDC 2023. With this application, game developers will be able to streamline the creation process even further, generating locales, environments and worlds with just a few text prompts. Utilising YAHAHA’s ever-growing asset library, its cutting-edge inbuilt virtual assistant builds environments seamlessly and with speed. The platform’s DoD engine’s capabilities include the ability to save the entire game state, as well as a novel design approach tailored to less-experienced developers, enabling creators to develop game concepts which may have previously been too complex. With the introduction of AIGC, an intended key feature of YAHAHA which will launch soon, YAHAHA aims to lower the barrier to entry even further for developers, as well as reduce the overall cost of game creation.

Also revealed was the mobile co-creation feature, supported by the DoD engine, which will make YAHAHA the world’s first platform to support multiplayer game creation on mobile devices.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The upcoming one-click art style switcher will enable creators to bring their changing visions to life in an instant. Whether it be a Chinese ink painting, soft, dreamy watercolours, or an impactful cartoon style: with just a single click, YAHAHA users can experiment with different visual styles in their creations.

YAHAHA also announced its VR device adaptation milestone, which will adapt any game created on YAHAHA for VR devices – at no extra cost to developers. Not only will this allow developers to reach an even wider audience, but all of these features will work in tandem with YAHAHA’s new industry solutions, incorporating educational and metaverse initiatives, to form a seamless B2B, B2C, and commercial experience for all.

YAHAHA Studios also ran a series of in-booth and featured talks, attended by more than 2,700 people, where they discussed current applications of the platform and upcoming product releases to continue to widen access in game development. YAHAHA’s core ethos is to make game development easier and more intuitive for creators. This has led to its provision of an education program based on its own code-free gene development, incorporating courses which can be both embedded into campus curriculum systems and taken by individuals.

Adam Ardisasmita, Vice President of AGI, said, “[The] low code game development engine by Yahaha is effortless to use and powerful. It will be a very useful tool to bridge more players into game developers. Especially in Indonesia, YAHAHA can be a platform to create more talent in the game industry, which is why we’re excited to have signed a Memorandum of Understanding with YAHAHA to collaborate further with their community, creator programs, and educational outreach.”

Pengfei Zhang, COO at Yahaha Studios, said, “It’s been a pleasure to see so many people learning about and creating with YAHAHA at this year’s GDC. There’s been a real buzz around YAHAHA, and knowing that nearly 800 games were created at our booth is amazing. With the reveal of our new Text2Game generative AI tool, and following the release of Asset Ovi earlier this year, 2023 is set to be a year of launching even more powerful new features to enable game developers to realise their creative visions in YAHAHA.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The announcement of our B2B Metaverse solution is also an exciting opportunity to bring the Metaverse to more and more businesses and help them reach customers in new and ever-engaging ways. We remain committed to empowering creators with world-first tools, and aim to make YAHAHA the single best game development platform for developers of all backgrounds.”

YAHAHA, a community-focussed user-generated content (UGC) platform, continues to open up no-code and low-code creation to growing numbers of developers through its Metaverse project. Creators at the booth had access to YAHAHA’s Asset Library, which provides over a million ready-to-use 3D assets. Novice game developers were guided through the creation of their first game in just 15 minutes. All of the games created on YAHAHA’s 300MB app at GDC are now available to play online, as just some of the tens of thousands of UGC games supported by its servers.

Continue Reading
Advertisement

GiG

GiG Expands Global Reach, Bringing Successful Partnership with LuckDays into Mexico for the First Time

Published

on

gig-expands-global-reach,-bringing-successful-partnership-with-luckdays-into-mexico-for-the-first-time

 

GiG Software Plc, a leading B2B iGaming technology company, has announced its entry into the Mexican regulated market with the launch of long-standing partner LuckyDays in the region, as the successful partnership powers into its fourth regulated market and its first in Latin America.

The deal carries extra significance as GiG’s first launch in Mexico, adding another regulated market to its vast list of live jurisdictions and further increasing its capacity to offer opportunity for growth to its partners.

GiG is one of the few global regulated market experts that can offer enhanced, next generation platform capabilities. iGaming platform CoreX, is a powerful, secure, and highly scalable iGaming platform, built for rapid integration with the potential for an unlimited inventory of preferred third parties. In prioritising powerful functionality that greatly elevates localisation and gamification features that offers partners a competitive advantage in their local markets.

As part of the deal, LuckyDays will again benefit from the full power of dynamic AI tools DataX and LogicX. With a growing emphasis on cutting-edge artificial intelligence and automation, the incorporation of the advanced machine learning models into LuckyDays’ toolkit, with enhancing decision-making processes and rule building will help deliver significant increases in player acquisition and customer retention.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Online gaming in Mexico continues to provide a steady growth trajectory with Gross gaming revenue (GGR) projected to reach $3.7 billion by 2028, according to data supplied by H2, with regulation enforced by Mexico’s General Directorate of Games and Raffles..

Richard Carter, Chief Executive Officer at GiG, said: “We are actively expanding our addressable market by strategically entering regulated regions, with this being our first venture into Mexico. This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes. This demonstrates our ongoing commitment to fostering growth opportunities for our partners and powering their continued success.”

A spokesperson at LuckyDays added: “We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG, confident that their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions. GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.”

Continue Reading

Latest News

Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators

Published

on

sportradar-launches-gen-ai-audio-advertising-for-sportsbook-and-casino-operators
Reading Time: < 1 minute

 

Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.

Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.

AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”

The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.

Continue Reading

Compliance Updates

CMA: Spreadex required to sell Sporting Index

Published

on

cma:-spreadex-required-to-sell-sporting-index
Reading Time: 2 minutes

 

An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.

The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.

Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.

After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.

The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.

The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.

Richard Feasey, the chair of the independent panel reviewing the merger, said:

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.

Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “

Further details are available on the SpreadEx / Sporting Index case page.

The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending