Canada
NeoPollard Interactive Announces Addition of Pick 3 and Pick 4 to North Carolina Education Lottery’s Online Play
NeoPollard Interactive LLC, jointly owned by Pollard Banknote Limited and NeoGames S.A., announced that the North Carolina Education Lottery (Lottery) has expanded its Online Play offerings with the introduction of Pick 3 and Pick 4. Launched on February 6, 2023, these games complement the Lottery’s existing online draw game offerings of Powerball, Mega Millions, Lucky for Life, and Carolina Cash 5.
Powered by NPi’s NeoDraw Interactive Central Gaming System, players can now purchase Pick 3 and Pick 4 tickets for up to 14 upcoming draws. Number selection can be done in several ways: by generating a random set of numbers with the “Quick Pick” feature, by using saved favorite numbers, or by building a new set of numbers. Players can also select the Fireball add-on feature for more combinations to match and win.
The Lottery’s Online Play program has performed exceptionally well—experiencing incredible sales growth of 224% since launching with NPi in fiscal year (FY) 2020. In FY 2022, 22% of draw games sold at retail and online in North Carolina were sold through the Lottery’s Online Play program. North Carolinians benefit from this growth, with programs aimed at building and repairing schools, making college more affordable through scholarships and grants, supporting school systems with the costs of school staff and transportation, and providing a free academic preschool to at-risk children in the Pre-K program. The launch of Pick 3 and Pick 4—responsible for over 60% of the Lottery’s retail draw game sales in FY 2022—through Online Play will help increase revenues to these good causes.
“Our focus in operating the Lottery with the highest degree of integrity and security underpins our approach to delivering exceptional games to lottery players in North Carolina. The innovation we deliver through Online Play aligns with our vision to offer an entertainment experience that enriches the lives of our players and supports our commitment to increase the Lottery’s funding for education initiatives in North Carolina. We are excited to now give players the opportunity to purchase Pick 3 and Pick 4 games on web and mobile channels,” Mark Michalko, Executive Director of North Carolina Education Lottery, said.
“NPi is proud to partner with the North Carolina Education Lottery to generate essential funding for education programs throughout the state. This expanded product offering will contribute to continued revenue growth and, in turn, will elevate the Lottery’s returns to critical education programs,” Doug Pollard, Co-CEO of NeoPollard Interactive, said.
“The year-over-year growth experienced by the Lottery’s Online Play program is a testament to players’ demand for access to lottery games through their preferred channels. In North Carolina, we see over 75% of online sales occurring through mobile channels. We look forward to continued innovation and growth in the Online Play program through our partnership with the Lottery,” Moti Malul, Co-CEO of NeoPollard Interactive, said.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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