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SOFTSWISS Game Aggregator Grows Its Roster by Partnering with Apparat Gaming

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SOFTSWISS, an award-winning technology solutions provider for the iGaming industry, has added Apparat Gaming’s slot portfolio to expand the line-up of its Game Aggregator’s library. The new partnership with the German game provider allows 600 brands powered by the Game Aggregator to enjoy access to the popular and entertaining new game content.

Founded in 2020 and operated under a Maltese licence, Apparat Gaming brings a distinctly German feel to its slot offering, which includes such popular hits as Fruit Storm, The Black Book of Pirates, King of the Vikings, and Jack Potter & The Book of Dynasties and the others.

Having established itself as a trusted supplier of online content in Germany and other European markets, Apparat will be able to reach more than 300 iGaming partners through this deal. With its games now included in the Game Aggregator, the vendor plans to add even more titles to the platform in the coming months. 

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, comments: “Our Game Aggregator excels in iGaming due to the strength and depth of its offering, and by partnering with such providers as Apparat Gaming we are able to maintain our leading positions. Apparat’s games offer unique, unmatched experiences, and we can’t wait to see how they will be received across our network.”

Martin Frindt, Co-Founder and Chief Product Officer of Apparat Gaming, notes: “After a large number of integrations completed last year, the agreement with SOFTSWISS is an incredibly important milestone for us. SOFTSWISS is a giant in the iGaming industry, and this partnership will help significantly increase our international reach. We are pleased to be able to provide further proof that the German accent of our outstanding games is well understood beyond the German borders.”

The SOFTSWISS Game Aggregator offers a comprehensive portfolio of entertainment content, including 16,000 games from 185 providers. In 2023 the product team launched an exclusive solution – the Tournament Tool. It allows creating and managing tournaments based on the games and game providers that are available for all Game Aggregator’s clients, regardless of a casino platform provider.

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Brian Brown

Light & Wonder Completes Acquisition of Grover Gaming’s Charitable Gaming Assets

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Light & Wonder Inc. announced it has completed its previously disclosed acquisition of Grover Gaming’s charitable gaming assets for total consideration of $850 million cash, subject to customary purchase price adjustments, and a four-year revenue-based earn-out of up to $200 million cash.

“Grover Gaming has established itself as a leader in the fast-growing charitable gaming space. Bringing their assets and expertise into our ecosystem aligns perfectly with our strategy to expand into complementary regulated markets. This addition enhances our position as the leading global cross-platform games company and opens new opportunities to deliver our world-class content to even more players. We’re excited to welcome the Grover team to Light & Wonder,” said Matt Wilson, President and CEO of Light & Wonder.

“Joining Light & Wonder marks an exciting new chapter for the charitable gaming business. We’re proud of what we’ve built in the charitable gaming space, and we see tremendous opportunity to grow even further as part of Light & Wonder. Our teams share a passion for innovation and a commitment to serving customers and communities, and we’re excited to take that to the next level together,” said Brian Brown, CEO of Grover Gaming (Light & Wonder’s new division).

The post Light & Wonder Completes Acquisition of Grover Gaming’s Charitable Gaming Assets appeared first on Gaming and Gambling Industry in the Americas.

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Alyssa Beaver

Pavilion Payments Names Alyssa Beaver Senior Vice President of Sales

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Pavilion Payments, the leader in omnichannel payment solutions for the gaming industry, has announced the appointment of Alyssa Beaver as Senior Vice President of Sales. In this role, Alyssa will lead Pavilion Payments’ brick-and-mortar sales organisation, working closely with the leadership team to drive growth and foster long-term relationships with new and existing customers. She will also be key in enhancing the company’s market footprint by cultivating strong, collaborative partnerships across product, operations, and service teams.

“We are thrilled to welcome Alyssa to the Pavilion Payments team. Alyssa has a proven track record in sales leadership, and her deep understanding of both the gaming and fintech industries will be invaluable as we continue our growth. Her customer-centric approach, strategic mindset, and collaborative leadership style will help us continue to innovate and deliver outstanding solutions to our customers,” said Dan Connors, CEO of Pavilion Payments.

“I’m excited to join Pavilion Payments at such a pivotal time of innovation and growth. I look forward to working with our incredible team to help our partners grow, enhance the player experience, and deliver meaningful value to the industry,” said Alyssa Beaver, Senior Vice President of Sales at Pavilion Payments.

Alyssa’s extensive experience in sales and marketing comes from her recent leadership role at Passport Technology, where she led the sales and marketing teams and was instrumental in driving significant revenue and organizational growth. During this time, she played a critical role in landing several major enterprise accounts and expanding the company’s market presence.

Before her work at Passport, Alyssa held senior sales positions at Apriva and gained experience at Paycom, where she built a strong foundation in fintech and SaaS solutions across diverse sectors such as education, healthcare, and military.

Her ability to build relationships, close large deals, and scale sales teams has set her apart as a sales leader. Alyssa is passionate about fostering partnerships and collaborating across teams to create customer-first solutions that drive business success. She is a graduate of Arizona State University.

The post Pavilion Payments Names Alyssa Beaver Senior Vice President of Sales appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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