Latest News
Lebby Eyres appointed new CEO at The Health Lottery
Society lottery operator The Health Lottery has appointed Lebby Eyres as its chief executive officer. Lebby joined the business in January and has been working through a handover period with outgoing CEO Des Duffy, who left the company this week.
Lebby has a long history with The Health Lottery’s parent company Northern & Shell, having previously worked for the business for more than 14 years. Her most recent role in the company was as editor-in-chief of new! and Star magazines, publications she headed up for five years between 2013 and 2018.
Martin Ellice, joint group managing director at Northern & Shell, said: “We are delighted to welcome Lebby back into the Northern & Shell family. In her previous roles she was a strong leader and played an integral role in the company’s strategy. In particular, she was a key player in the transformation of the media business from print-led to digital-first prior to its sale to Reach PLC.
“The Health Lottery is going through a similar transition, and is moving towards a more data-driven approach. We believe Lebby will do an excellent job of managing the different and exciting opportunities presented by both the digital and retail arms of the business.”
Eyres will oversee a relaunch of The Health Lottery’s website this summer, as well as the introduction of a new brand identity.
She said: “I am excited to take up this new challenge. The Health Lottery is a really impressive business and brand, with innovative lottery games such as All or Nothing and QuickWin helping attract new players and drive engagement. I’m looking forward to substantially growing the business further.
“On a personal level, I’m pleased the timing of my taking over as the company’s first female CEO falls just ahead of International Women’s Day. Coming from a different industry, it has quickly become apparent to me there are few women at the top of gambling organisations. I’m happy to now be part of that small group and I hope that in the future I can play a role in attracting more women into what is a very innovative and rewarding industry to work in.”
As well as drawing on her experience managing business transformations, she plans to put her health journalism background to good use by improving the storytelling used in the business.
She said: “Our Good Causes work is built into our name, unlike any other lottery, so people know that the money raised through The Health Lottery goes towards health issues.
“However, some people don’t realise our focus is on addressing health inequalities and the most disadvantaged members of society, and I want to make that clear by publicising the stories of the people who benefit. These compelling stories will focus on individuals whose lives are being transformed by the projects funded through us, and will get to the heart of how we’ve helped them. I think today’s players really want to know where the Good Causes element of their ticket is going.”
Eyres is a keen charity fundraiser herself and recently rowed across the Atlantic to raise funds for Noah’s Ark Children’s Hospice, the Felix Fund and Women in Sport.
Betmotion
Betmotion leads campaign to aid victims of the Rio Grande do Sul floods
In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.
BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.
“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”
To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:
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Ação da Cidadania: [email protected]
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CUFA: [email protected]
Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.
Latest News
PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences
PA Betting Services (PABS) are thrilled to announce a groundbreaking partnership with Liderform, the premier specialist racing form publication in Turkey. This multi-year agreement marks a significant milestone in the evolution of international racing, as Liderform integrates PABS’s pre-race stats and tipping from nine prominent racing regions into their own tipping product. The collaboration aims to enhance the quality of international racing coverage, offering Turkish audiences access to top-tier insights and analysis as they engage with racing through approved Tote partners.
With this alliance, Liderform solidifies its commitment to delivering unparalleled racing content to its customers, leveraging PABS’s expertise in pre-race analysis and tipping to augment their existing offerings. By incorporating PABS’s comprehensive data and insights, Liderform seeks to enrich the experience of Turkish racing enthusiasts and foster a deeper engagement with unparalleled insights and analysis across international racing events.
Richard Duncan, Head of Business Development & Strategic Partnerships at PABS, expressed his enthusiasm for the partnership, stating, “This partnership with Liderform presents an opportunity to promote PABS’s pre-race tipping and statistical content, which has a proven track record of success in domestic markets, to new international audiences. We couldn’t be more excited to work with Liderform to enhance their market-leading form products.”
The collaboration between Liderform and PABS represents a strategic alignment of two industry leaders, each renowned for their commitment to excellence in racing content. Murat Akyer, CEO of Liderform, emphasised the significance of the partnership, stating, “The breadth and quality of pre-race international form, stats, and tipping content made PABS the obvious choice to enhance our leading form solution. This collaboration not only enhances Liderform’s position as the leading Turkish provider of racing form solutions but also underscores our dedication to innovation and delivering value to our audience.”
The post PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences appeared first on European Gaming Industry News.
Latest News
Back in Full Force! Hacksaw Gaming Makes Epic Come Back in Croatia with Hrvatska Lutrija!
We’re back breaking the boundaries of remote gaming in Croatia! This also marks the start of an exciting new partnership with Hrvatska Lutrija, the national lottery of Croatia.
Star titles Chaos Crew, Wanted Dead or a Wild, Hand of Anubis and RIP City, to name a few, are now available on Hrvatska Lutrija’s online platform (Cro Casino) as of the 16th April. Cro Casino highly values responsible gaming principles, with a focus on top customer support and social responsible gaming principles.
Hacksaw Gaming is thrilled to celebrate this new collaboration, and is adamant that Cro Casino players will be starstruck with the variety of our games, offering multiple themes, features and mechanics that showcase our innovative and dynamic approach to creating the ultimate user experience.
Marcus Cordes, Hacksaw Gaming CEO stated that he is “pleased to welcome Hrvatska Lutrija to our growing list of partners. We’re committed to growing our global presence, and being able to reach more players in Croatia with Cro Casino is just what we need to keep on track!”
Our partnership with Hrvatska Lutrija marks yet another milestone. Emphasizing responsible gaming principles, Cro Casino aligns perfectly with our commitment to providing an exceptional player experience. All that’s left to say is… “Bok” to our Croatian fans!
The post Back in Full Force! Hacksaw Gaming Makes Epic Come Back in Croatia with Hrvatska Lutrija! appeared first on European Gaming Industry News.
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