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Unlock the Secrets of Canada’s Booming iGaming Industry at the Canadian Gaming Summit 2023

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2 years ago

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The 26th edition of the Canadian Gaming Summit, a prominent Canada-focused industry event, is set to offer a more robust conference agenda than ever before thanks to the event’s new management by SBC, a recognized leader in providing industry conference content and educational value to attendees.

Scheduled for June 13-15, 2023, the event will take place at the Metro Toronto Convention Centre and will delve into the Canadian industry’s potential for growth and innovation.

The roster of speakers boasts over 150 Canadian industry specialists, including Amanda Brewer (Country Manager Canada, Kindred), Aubrey Levy (SVP Content & Marketing, TheScore), Cassie Brickman (Managing Director, Betting Hero), Dale Hooper (General Manager Canada, FanDuel), Kris Abbott (Country Manager, Betano Canada), Megan Chayka (Co-Founder, Stathletes Inc), Owen Welsh (Associate Vice President, Global Partnerships, Canadian Football League), Scott Vanderwel (CEO, PointsBet Canada) and Scott Woodgate (VP Canada, BetMGM) among others.

Rasmus Sojmark, CEO & Founder of SBC, said: “This agenda is particularly compelling because it reflects on the current state of the industry in Canada and draws upon lessons learned from both the past year and more mature markets. We’re excited to delve into the specifics of other provinces beyond Ontario, offering valuable insights into how we can modernize the industry while prioritizing responsible practices.”

The ‘Leaders’ and ‘Land-based’ tracks will explore iGaming innovation in Canada, share regulator insights from Ontario, examine expansion opportunities for provinces, and discuss the convergence of land-based, lottery, and iGaming experiences. Topics also include emerging technologies in land-based casinos, reflections on lessons learned from community and charitable gaming, and a debate on First Nations partnerships through various models.

The ‘Growth and Leadership’ track will host roundtable discussions on regulatory and market developments in various Canadian provinces, showcase the ‘First Pitch’ start-up competition and cover topics such as the collaboration with lotteries and crown corporations, responsible gaming, international investment, and social responsibility and ESG within the industry.

The ‘Sports Betting track’ will cover a range of topics, including the provincial rollout of sports betting in Canada, collaborations between operators and regulatory bodies to ensure integrity in sports betting, partnerships between Canadian teams, leagues, and sportsbooks, content innovation, and the potential growth of esports betting.

The ‘Affiliates & Advertising’ track will discuss how affiliates can successfully launch in the Canadian iGaming market by understanding Canadian audience preferences. It will offer regulatory advertising and marketing guidance and discuss how to maximize customer conversions, use data for customer engagement, and engage in responsible partnerships. The track will also feature insights into the Canadian market by comparing it to the more mature European markets.

The ‘iGaming’ track will cover topics such as player engagement, user experience, the convergence of charitable and iGaming in online bingo, Canadian gaming laws, game mechanics, lessons learned from international operators entering the Canadian market, and sourcing diverse talent for local offices.”

Finally, the ‘Payments & Compliance’ track panels will cover topics such as customer choice in adopting cashless systems, how to work with financial institutions and investors, payment technology’s role in customer acquisition and loyalty, modernizing anti-money laundering regulations, alternative currencies, and cybersecurity.

“The agenda topics address current problems and offer solutions. A variety of formats, including keynotes, panels, debates, and roundtable sessions, add to the conference’s appeal, making it a must-attend for everyone operating in or interested in the Canadian market,” Sojmark added.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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3 days ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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3 days ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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Aaron LaBerge

PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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7 days ago

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April 10, 2025

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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