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THE UNIT BRINGS ANDY CLERKSON AND ROB EGAN’S STRONG INDUSTRY NOUS TO ITS TEAM
The Unit, the leader in product development and digital marketing for betting and igaming, has added two industry stalwarts in Andy Clerkson and Rob Egan to its team as Strategic Advisor and Business Development Director respectively.
Clerkson joins the business having built up a wealth of industry experience. In 2007, he founded influential digital agency Grand Parade, which worked for the great and the good of the online sports betting world, before being acquired by William Hill in 2016. Subsequently, he helped The Stars Group and FOX Sports set up operator FOX Bet in the USA, while he is also the former Chairman of free-to-play (F2P) sports game provider SportCaller. Elsewhere, Clerkson is a Partner at leading investment and advisory firm Tekkorp Capital.
Egan was a colleague of Clerkson’s during his time at SportCaller, where Egan worked across a series of progressively responsible positions, culminating at Business Development Director. This was followed by a stint as Head of Free-to-Play North America for Bally’s Interactive after the US powerhouse acquired SportCaller in 2021.
The appointment of Clerkson also reunites him with The Unit’s Co-Founder, Paddy Casey, who worked under Clerkson at Grand Parade and boasts extensive expertise in betting and gaming, having held a succession of senior product and commercial roles for brands such as BoyleSports, Paddy Power and Gala Coral Group.
These notable additions cement The Unit’s position as a world-class service provider for the sports betting and igaming sector across global markets over the past five years. The team specialises in developing products across a range of industry domains, including Sports, Casino, Free to Play and Gamification Platforms.
Among The Unit’s growing list of partners are brands such as Low6, 10star and PlayStar Casino. Its unwavering focus on creating world-class products that are as efficient as they are scalable sets The Unit apart in the core competencies of product development, innovation and MarTech integration.
Paddy Casey, Co-Founder of The Unit, said: “I am thrilled to add two such senior and successful industry executives to our team. Andy built a terrific business in exactly the space The Unit is in and I had the good fortune to work with him there at Grand Parade and witness the incredible growth. Rob was instrumental in building SportCaller, the most successful free-to-play gaming company in the industry. Both have worked with global operators for many years , and I’m certain their eclectic know-how will allow us to continue to be industry leaders in product, both innovation and development, as well as MarTech, as we grow our worldwide footprint into new territories.”
Andy Clerkson, Strategic Advisor at The Unit, commented: “It’s a pleasure to link up with both Paddy and Rob again; we’ve had some brilliant successes together over the years. The Unit is an exciting proposition. Ever since Grand Parade was consumed by William Hill, there has been a lack of resource for specialist sports betting and igaming design and development, with front and backend disciplines, all available in teams of anything from 4 to 40. Our industry knows that there’s a steep learning curve when it comes to building sports betting and gaming products, alongside working with large platforms. The Unit has the product smarts and the developer heft. I am relishing the chance to help Paddy and Rob scale this business up.”
Rob Egan, Business Development Director at The Unit, added: “With any supplier, it’s important to have a strong and experienced team to deliver quality products at scale, on time and add value. The Unit have that team and have been offering some of the best software in the gaming space, so this was an opportunity I could not turn down. They’ve already built up a strong track record over the past five years of operation and are the best-kept secret in the space, to my mind. Of course, I now look forward to changing that in my biz dev capacity, helping The Unit on their way to sustained growth.”
SYNOT Games, a leading provider in the iGaming industry, is excited to announce its latest partnership with Platin Casino in Spain. The collaboration introduces over 30 of SYNOT Games‘ most popular and engaging slots.
By joining forces, SYNOT Games and Platin Casino aim to solidify their positions in the Spanish market, offering exceptional value and entertainment to players while adhering to the highest demand.
Among the standout titles now available at Platin Casino are fan favorites such as Fruiti, Joker 5, Realm of Lions, and the highly anticipated seasonal release, Respin Joker 81 Xmass. These games highlight SYNOT Games‘ dedication to delivering visually captivating, high-quality, and diverse gaming experiences tailored to various player preferences.
The collaboration emphasizes the vital role of partnerships in the ever-evolving iGaming sector, showcasing how mutual efforts can lead to expanded market presence and enhanced customer satisfaction.
Leticia Millán, Product Manager at Platin Casino, emphasized the significance of the partnership: We are thrilled to partner with SYNOT Games and bring their engaging slots to our platform. Their innovative approach to game design and ability to deliver player-favorite titles perfectly complement our mission to provide top-tier entertainment.”
Martina Krajčí, Chief Commercial Officer at SYNOT Games, added: „Collaborating with Platin Casino represents an exciting step for SYNOT Games as we expand our reach in Spain. Together, we bring an outstanding portfolio of games to a broader audience, ensuring players enjoy the premium gaming experience they deserve.“
The post SYNOT Games partners with Platin Casino for a broader Spanish audience reach appeared first on European Gaming Industry News.
Playson, the fast-growing digital entertainment supplier, has moved to strengthen its distribution reach across the European market following a partnership with B2B aggregation platform provider St8.
The tie-up sees a broad collection of Playson’s top-performing games made available to St8’s partnered operators via a seamless API, enhancing the quality of their portfolios significantly. This includes the integration of popular titles such as Coin Strike: Hold and Win and Energy Coins: Hold and Win, as well as latest offerings Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus.
St8 boasts decades of experience in B2B iGaming operations, delivering fast and scalable solutions and will launch Playson’s industry-renowned portfolio initially in Estonia and Finland, with further European regions to be announced.
The partnership underlines Playson’s ever-expanding global footprint and its ability to cater for large operator networks. By delivering engaging titles with sort-after mechanics, Playson continues to strengthen its reputation as a leading force in the iGaming European landscape.
Cristhian Andre Zito Sudoarg, Sales Manager at Playson, said: “We’re very pleased to partner with St8 and add our portfolio of captivating content to its ever-growing aggregation offering.
“As we continue to navigate a period of strong commercial growth across Europe, collaborations with providers such as St8 allow us to continue expanding our distribution to new markets and players.”
Alex Zvezdochkin, COO at St8, said: “We are thrilled to announce the integration of Playson as our latest games supplier, which marks an important milestone for us.
“We’re always looking to bring the very best games studios to St8, and Playson absolutely fits into that category. The titles are now available to St8 operator partners alongside all the usual features and functionality, including our bespoke selection of thumbnails.”
The post Playson goes live with St8 partnership to further expand European audience reach appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
SYNOT Games partners with Platin Casino for a broader Spanish audience reach
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