Latest News
RubyPlay strikes major PokerStars content deal
Direct integration includes development of bespoke games
RubyPlay, an innovative B2B iGaming development studio, has agreed a landmark deal to supply its slots portfolio and several new bespoke games to leading operator and Flutter Entertainment brand PokerStars.
The direct integration will ensure games including top performing titles Royal Griffin, Diamond Explosion 7s and Shake Shake Money Tree are available to players in regulated markets across the globe in which the online operator is live in, including Italy, Ontario, Romania, Spain and UK.
The agreement includes the development of four brand new bespoke titles for PokerStars to further differentiate the operator’s online casino offering.
RubyPlay’s wide-ranging portfolio combines online expertise with land-based heritage and the best of social casino mechanics, with bespoke titles available on demand.
The Malta-based studio specialises in designing engaging and immersive slots with value-added tools that are loved by players and operators alike.
This new partnership with a globally recognised brand in PokerStars marks a major milestone for RubyPlay. The developer has strong ambitions to extend its footprint across regulated markets worldwide and build its network of tier one operator customers.
Trevor Ginsberg, CEO of RubyPlay, said: “PokerStars is one of the world’s leading operator brands and is respected by players worldwide. Closing a deal like this further cements RubyPlay’s position amongst the industry’s most trusted slot providers.”
Caesars Digital
Spinomenal Goes Live Across Caesars Entertainment’s Marquee Online Casino Brands in New Jersey

Spinomenal, a leading content provider in iGaming, has launched its online casino titles on Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino in New Jersey, as part of its United States expansion strategy. This collaboration brings Spinomenal’s top-performing titles – along with exclusive titles like Hut with Chicken Legs and Majestic Claws – online for New Jersey players 21 and older via the Aristocrat Interactive platform.
These games are designed to convey rich storytelling, striking visuals, and high entertainment value, aligning perfectly with Caesars’ commitment to offering best-in-class experiences to its players. This strategic expansion reinforces Spinomenal’s commitment to delivering top-tier gaming experiences in New Jersey. With the growing demand for cutting-edge online casino content, Spinomenal is strengthening its foothold in the state while further establishing itself in the broader U.S. market.
Yossi Shayovits, Head of Business Development for Spinomenal commented: “We’re incredibly proud to launch this content partnership with Caesars Entertainment, a true titan of the gaming and entertainment world. Combining our standout slot portfolio with the prestige, trust, and reach of the Caesars brand sets the stage for a powerful, long-term success story for both sides.”
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital added: “We’re pleased that our players in New Jersey can now enjoy Spinomenal’s captivating titles on our iGaming platforms. This addition enhances our ever-growing catalogue of games, ensuring a dynamic and engaging experience for our users. We’d like to thank our partners at Spinomenal for their support in delivering an unparalleled online casino experience.”
The post Spinomenal Goes Live Across Caesars Entertainment’s Marquee Online Casino Brands in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
Latest News
SOFTSWISS Launches Independent Tool to Estimate Sports Betting Business Expenses

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has launched the Sportsbook Budget Calculator, a free online tool designed to help operators estimate the costs of launching and running a sports betting business in 2025. The interactive calculator generates a 12-month financial projection based on user input, offering market players a data-driven foundation for strategic decision-making.
Built to support industry newcomers and experienced operators alike, the Sportsbook Budget Calculator by SOFTSWISS provides a transparent view of what it takes to enter or scale in the sports betting market. The calculator breaks down key cost categories across three core areas:
- Pre-launch expenses (licensing, development, setup)
- Operational costs (platform, team, marketing, infrastructure)
- Revenue estimates
Based on the data they enter, users receive a tailored projection of their expected profit and loss, based on a realistic business model.
To make the process intuitive, the tool guides users step by step, allowing them to adjust variables such as legal setup fees, software acquisition, team size, and ARPU.
A quick calculator mode is also available for high-level estimates based on just four inputs, making the tool suitable for early-stage planning as well as more detailed budgeting.
Users can also request a customisable spreadsheet pre-populated with their data for in-depth analysis via the same page.
“Our goal is to bring clarity to the complex process of launching a sportsbook,” says Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook. “With this calculator, we want to empower businesses of all sizes to explore new opportunities with confidence, using a data-informed approach. Whether you’re entering a new market or evaluating a vertical expansion, understanding your potential investment and return is critical.”
With the launch of this tool, SOFTSWISS continues to share its expertise and support the industry with practical, accessible resources. The company previously released the ‘iGaming Software Playbook’, a guide to building software from scratch or buying out of the box, as well as the ‘iGaming in South Africa’ market overview, and the annual ‘iGaming Trends’ report.
The Sportsbook Budget Calculator by SOFTSWISS is available for free on the company’s website.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post SOFTSWISS Launches Independent Tool to Estimate Sports Betting Business Expenses appeared first on European Gaming Industry News.
Bread Financial
Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase

Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.
Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:
- A complimentary hotel night upon anniversary (up to $300)*
- $50 Slot Play*
- $100 Caesars dining credit*
- Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*
“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”
“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”
Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.
Welcome Offer
- Platinum Status upgrade*
- 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
- 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*
Annual Bonuses
- 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
- 15,000 Tier Credits with $50,000 annual spend*
The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.
The post Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase appeared first on Gaming and Gambling Industry in the Americas.
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