Renowned content provider Betsoft Gaming has cemented its brand awareness in Italy through a new agreement with StarCasinò. The online casino is part of global giant Betsson and one of its premier brands.

This latest signing includes perennial favourites Fruit Zen and SugarPop2 alongside global hits Safari Sam, Stampede and Lava Gold. The successful “Take” series will also be available, beginning with Greek god themed Take Olympus and crime caper Take the Bank. All releases have been certified, translated and localised for the Italian market to ensure maximum impact and entertainment.

With a raft of recent awards for both individual slots and for the business overall, Betsoft has continued the significant strengthening of its brand value. Additions to the Drive promo toolbox, including Take the Prize and Tournament, have provided standalone or combined applications across the award-winning portfolio.

Take the Prize was the first Betsoft Drive product to be launched, offering a randomly triggered fortune wheel with cash prizes or bonuses at any point in a game without interrupting play.

Aimed at a competitive, high value player base, Tournament brings a new level of gamification. Giving substantial prize potential alongside frequent wins, plus leader boards on each game which constantly update in real-time, players can track their own and other players’ progress throughout any promotion.

Through delivering these classic gamification tools, operators are fully supported in their efforts to enhance player engagement and retention. Player enhancement tools added to innovative features and mechanics in all releases ensure that Betsoft slots are guaranteed drivers of new customer attraction and retention.

Licenced by AAMS and a key part of the Betsson brand hierarchy, StarCasinò prides itself on delivering the most innovative and entertaining online casino games in an exciting and safe environment. Featuring live chat support seven days a week, and independently audited for provably fair outcomes, StarCasinò is also renowned for its impressive welcome package, seasonal promotional calendars and VIP perks from the Star Rewards Club.

Anastasia Bauer, Head of Account Management at Betsoft Gaming, said: “We are pleased to be live with StarCasinò. Betsoft has established a reputation for quality content across Italy which is a very important market for us. Players will be doubly delighted to access our portfolio through a destination brand such as StarCasinò. We are looking forward to working together to deliver amazing experiences for players.”

Stefano Tino, Managing Director at StarCasinò, said: “StarCasinò is constantly working to offer its players the best innovation and excellence in the gaming market. Our partnership with Betsoft goes in this direction, with the goal of offering amazing high quality slots to give all players unique gaming experiences. We hope that this partnership will continue to grow and that this is just the beginning.”