Canada
The Growth of Online Gambling in the United States
Online gambling represents a fast-growing industry in most countries on the planet. Some adopted it sooner, some later, the others are yet to embrace the niche, but nobody can deny online gambling’s rapid expansion. We all knew the United States as one of the strictest markets for this specific industry in the last couple of decades. However, everything changed in May 2018. With the help of the experts at bettingPicks4you we have summarized below all the most important changes in recent years when it comes to online gambling in the US.
The PASPA repeal
May 14th, 2018 was a crucial day in the history of online gambling in the United States. On this day, the US Supreme Court ruled out the Professional and Amateur Sports Provision Act (PASPA). It was an act that prohibited any kind of online sports betting across the country. Its repeal gave the option to all individual states to make their own decision on this matter.
The earliest movers were New Jersey, New York, Delaware, Mississippi, and Pennsylvania. Monmouth Park Racetrack in New Jersey thus became the maiden sportsbook available for bettors outside of Nevada. As expected, New York closely followed the pattern, allowing its residents to place legal wagers on their favorite sports teams. We all know that New York is a huge betting market as a home to the governing bodies in some of the most popular professional leagues such as the NBA, NFL, and MLB.
The new gambling culture in the states
It is hard to ignore the inevitable connection between gambling and the United States. More than half of the planet’s leading casinos are located in North America. The American Gaming Association released exciting data back in 2021, showing that commercial gambling has accrued around $53 billion in revenue in one year. You add taxes, media, TV ads, and a host of other gambling-related pastimes to the mix and you can easily understand the benefits for each state that has adopted online gambling by now.
Data Bridge Market Research
Data Bridge Market Research deals with growing appeals, future trends, and the sizes of markets. They have put together a great market analysis for online gambling in 2022, utilizing advanced techniques and recognizing both challenges and opportunities in the market in the process. The obvious growth in the popularity of online gambling has cleared the path for the continuous rise in all kinds of numbers in this sphere.
The main studies have shown a huge rise of 14% per unit for the online gambling market in the United States from now to 2028. By then, it is estimated that the market will bring close to $145 billion annually.
It is easy to understand the reasoning behind such numbers. The constant growth in online gambling comes in conjunction with the continuous rise in technology. New smartphones appear every single year, bringing online casino games closer to people. Digital e-wallets also help the case, making it possible for people to place wagers in just several clicks without the need for leaving the comfort of their homes at all.
Additional growth expected
We have witnessed many more studies on this matter and all have one thing in common. The market is only going to get bigger in the years. UnivDatos Markets Insights are thus predicting a 10% growth in the online sports betting industry in the United States from now to 2027.
Their analyses show the continuous expansion of each sport, including hockey, basketball, football, and baseball, etc. as well. We can already see the biggest online betting companies in the United States heavily advertised in pretty much any significant sports show or match in the country.
To sum it all up, the United States represents a huge market in this industry both because of the local gambling culture (Americans love casinos) and the availability of huge sports franchises that constantly attract attention (just think of Super Bowl) even for people who are not a massive sports enthusiast. In these circumstances, further online gambling growth in the United States seems inevitable.
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLC’s online sportsbook – PlayNow Sports – the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLC’s commitment to football in the province – as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.
“BCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. We’re thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this year’s Grey Cup Festival,” said Dan Beebe, BCLC’s Chief Operations Officer.
In celebration of Canada’s largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.
“Responsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,” said Tyler Keenan, the CFL’s Chief Revenue Officer.
The CFL’s province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the league’s sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the league’s high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.
South Africa’s premium online gaming and entertainment provider, Goldrush Gaming, is expanding to Ontario, Canada, powered by Delasport’s full turnkey solution and managed services. The partnership is another key step in both Delasport’s steady positioning in the key Canadian jurisdiction and Goldrush’s streak of cross-vertical success in iGaming.
The award-winning supplier’s solution is designed to accommodate all Online Sportsbook and Casino needs, and Goldrush’s players in Ontario will soon enjoy the most innovative Casino and Sportsbook features in the industry. These features include player engagement tools such as SuperPot, missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, Booster Panel for mobile devices, and Hot & Cold Casino game categories, and much more.
“Partnering with established brands such as Goldrush in Ontario is an honor and confirms that we’re on the right track with a third partner in this market, in turn validating our global expansion strategy”, comments Delasport’s Global Sales Director Reece Calderbank. “In the hands of partners like Goldrush, the quality and innovation our products provide to customers will enable Goldrush’s talented team to offer the best betting experience in the market to their players.”
Goldrush Online Director Dwain Powell shares this sentiment. “Goldrush’s legacy of premier gaming will offer Canadian players a diverse, rewarding entertainment experience. We are excited to extend our product and services to the Canadian market and believe that Delasport is the perfect partner to achieve our goals – all while bringing customers a unique and memorable gaming product’’.
Goldrush Group Canada is a branch of the esteemed Goldrush Gaming Group, which was established in South Africa over 25 years ago.
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