Latest News
Tundra Esports’ award-winning gaming creative director, Danny Lopez, launches new creative studio
Story Mode, a London-based creative studio specialising in youth culture-driven content, is pleased to announce its official launch today. Founded by Danny Lopez, who has a decade of experience delivering video content and creative strategy for world-renowned brands, Story Mode will focus on making authentic, engaging and entertaining content to elevate brand identities, and is already boasting clientele such as Bukayo Saka and Jesse Lingard.
Utilising Lopez’s expertise in the creative and content space, Story Mode will elevate brands, pro players, athletes, musicians and content creators from across the world with a high level of quality content, while also enabling brands to genuinely and regularly connect with elusive youth audiences. Story Mode will focus on five key pillars: Content, Creative, Social Media, Events and Consulting, to create an all-encompassing brand package to ensure their clients stand out. Campaigns will offer multiple touch points needed to grow audiences with key fans through social media to wider brand exposure through live activations.
Current Story Mode clients include England international footballer Bukayo Saka, where Story Mode produced his long-awaited TikTok channel launch, JLingz Esports, the organisation headed up by former Manchester United player Jesse Lingard, Middle-Eastern organisation Falcon Esports and London-based Tundra Esports. Story Mode will continue to grow its network of clientele, spanning across esports organisations, leagues and tournament operators, personal branding for players and creators, mainstream sports, media and entertainment, and corporate brands.
With a decade of experience creating and producing esports, gaming and youth culture entertainment content, Danny Lopez specialises in brand management, strategy, creative, merchandise, social media and content. Beginning his esports career at esports organisation Fnatic as Creative Director in 2015, Danny continued to explore the world of creativity in esports working with publishers and tournament organisers including Riot Games and FACEIT, before heading to North America to work with Immortals and NYXL on the Blizzard Overwatch League. Danny was responsible for generating the brand identity for the David Beckham co-owned sports organisation Guild Esports, which led to him being nominated for Esports Creative of the Year at the 2021 Esports Awards.
More recently as Director of Marketing and Content at Tundra Esports, Lopez oversaw all marketing verticals including social media, content creators and ambassadors, and brand partnership activations. He also produced and directed the Platinum Viddy award-winning music video for Outplayed – the world’s first grime gaming anthem by P Money, featuring international footballer Virgil van Dijk, as well as producing all video content for Tundra’s DOTA 2, Fortnite and Rocket League rosters.
Managing Director of Story Mode, Danny Lopez commented: “We saw a huge gap in the EU market for creative that truly spoke the language of youth culture. At Tundra, we received so many inquiries from brands and personalities asking how we pulled off our own content, we decided to fill the void and build a business around it. Authentic storytelling is something that can be difficult to navigate, but we believe we’ve mastered it at Story Mode.”
Executive Chairman Carleton Curtis also commented: “With the emergence of youth-native platforms such as TikTok, it’s more important than ever to speak authentically and connect with communities in ways that delight and inspire. Story Mode has already established itself as a pioneer in the esports space and will continue bridging the gap between gaming, culture and entertainment. Story Mode will also help individual personalities build their own brands online, and we believe our products will be something others will imitate, but never replicate.”
Angela Bernhard Thomas
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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