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Half of Ontario sports bettors plan to wager on Super Bowl LVII

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In the lead up to Super Bowl LVII, a new survey from the Responsible Gambling Council (RGC) shows that half of Ontarians who bet on sports (49 per cent) are planning to place a wager on the NFL championship.

The survey found that four in 10 (39 per cent) Ontario adults believe their sports knowledge gives them an edge in predicting outcomes. This jumps to three-quarters (73 per cent) of those who bet, and 9 in 10 (91 per cent) of those who bet on sports regularly. This false belief can increase risk as it can lead to over confidence and influence some to bet more than they can afford to lose.

Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Over three-quarters of those who bet (77 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl.

The survey found that three-quarters (74 per cent) of respondents will watch the game at home this year and over half (53 per cent) will do so with friends or family. Those who bet say they tend to bet more than usual around these relations (47 per cent), even more so if they are younger (59 per cent of those aged 18-34).

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Of those who bet, one-quarter have felt the need to bet more to get to the same level of excitement (25 per cent) and have bet more than they could afford to lose (24 per cent).

Staying Onside

Encouraging news from this survey is that 88 per cent of this year’s Super Bowl bettors plan to employ at least one strategy to manage their gambling risk. About four in ten (38 per cent) say they will stay within a pre-set betting limit, with a third (34 per cent) indicating they always view sports betting as entertainment, not as a way to win money. A quarter (24 per cent) commit to never betting while intoxicated, and a fifth (21 per cent) to not betting if feeling depressed or anxious.

Online, six-in-ten (63 per cent) sports bettors have used at least one responsible gambling feature on sportsbook websites. Among younger players, a fifth (22 per cent aged 18-34) utilize personalized spending reports (win/loss information, time and money spent) to curb their risk.

“It’s positive to see the majority of Ontario’s sports bettors using the extra bench strength of responsible gambling tools, both on and offline,” says Shelley White, CEO, Responsible Gambling Council. “The excitement of the big game, being with friends and family, and substance use can all influence how we play. And betting more than one can afford to lose can have a devastating impact. Having a plan in place to manage risk and protect yourself is key to enjoying the game.”

How Ontarians plan to bet on the Super Bowl

While more than half (54 per cent) will place a single bet on the outcome of the game, a quarter (24 per cent) are betting on each outcome of the game through multiple sportsbooks.

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  • 46 per cent will bet with friends
  • 41 per cent will bet on a legal sportsbook website
  • 36 per cent will buy sport-based lottery tickets
  • 29 per cent will bet in a pool
  • 20 per cent will bet on whatever sportsbook website has the best odds

How much Ontario Super Bowl bettors plan to wager

  • 54 per cent say they will bet $50 or less
  • 26 per cent say they will bet between $50 and $100
  • 19 per cent say they will bet $100 or more

RGC tips for safer sports betting

  • Be mindful and plan before you play – pre-set betting limits and stay within your budget.
  • Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent/mortgage or food.
  • Limit your alcohol and/or cannabis intake.
  • Never chase losses by trying to win back what you’ve lost.
  • Don’t bet if you are upset or stressed.
  • View sports betting as entertainment, not a way to make money.
  • And remember there is no way to predict the outcome of the game.

Methodology

An online survey of 1,001 Ontario residents aged 18+ was completed between January 6-8, 2023, using Leger’s online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.

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Aristocrat Interactive iGaming White-Label

Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario

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Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform.
This launch marks a significant milestone for Aristocrat Interactive’s iGaming White-Label division, as it represents the second brand live in the Ontario market. Betiton’s entry into Ontario is powered by Aristocrat Interactive’s comprehensive White-Label solution, which includes a robust casino platform featuring exclusive content from Roxor Gaming™, with additional content from Wizard Games™ and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”
The launch of the Betiton brand in Ontario marks the latest step in one of Aristocrat Interactive’s long-standing relationships with the operator behind a portfolio of brands including MrMega, PlayHooley, MyriadPlay, and Betiton.
Aristocrat Interactive iGaming White-Label delivers comprehensive solutions for independent casino and sportsbook operators, offering seamless entry into the RMG business. With services ranging from customer support, Risk, RG, AML and retention teams to digital wallets and 360 platform support, Aristocrat Interactive empowers operators to scale their operations and transition to managing their own platforms at their pace.
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Canada

Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution

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Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.

Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.

Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.

The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.

Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.

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“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”

In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.

As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.

More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source

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Canada

Revolver Gaming Partners with Blazesoft to Expand in the Social Sweepstakes Market

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Revolver Gaming, a leading developer of premium online slot games, is excited to announce its latest partnership with Blazesoft, a leading provider of online social casinos with sweepstakes elements. This partnership will see Revolver Gaming’s acclaimed portfolio of slot games delivered to Blazesoft’s brands, enriching their offering and providing players with cutting-edge entertainment.

Blazesoft is a well-established leader in the social sweepstakes market with leading brands in Fortune Coins, Zula Casino, Sportzino, Yaycasino.com who deliver engaging and compliant gaming experiences to players. By introducing Revolver Gaming’s innovative titles, Blazesoft strengthens its position as a prominent group operating the largest online social casinos in the U.S. and Canada for players seeking immersive and high-quality content.

As part of the collaboration, players on Blazesoft social gaming platforms will gain access to Revolver’s top-performing titles, including Badlands, Irish Coins, and Thor of Asgard. These games, celebrated for their stunning visuals, unique features, and dynamic gameplay, align perfectly with Blazesoft’s mission to offer exceptional entertainment to its users in North America.

Ryan Lazarus, CEO of Revolver Gaming, commented:
“We’re thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector. This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoft’s platforms provide the perfect home for our titles to reach and engage new audiences.”

Yuliya Ivanisova, Chief Commercial Officer at Blazesoft said: “With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.”

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The partnership underscores Revolver Gaming’s dedication to supporting operators in the social sweepstakes gaming industry, a market that continues to experience tremendous growth. With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.

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