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INSPIRED DEBUTS COMPELLING HARDWARE AND FEATURE-RICH CONTENT AT ICE 2023

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New Inspired Products and Gaming Industry Firsts Showcased at Inspired Booth #S2-310

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware and services, will once again be showcasing its suite of entertaining and differentiated cross-platform content in Booth #S2-310 at this year’s ICE tradeshow in London from February 7-9. Highlights will include Inspired’s new Vantage™ server-based ready cabinet, its feature-rich omni-channel content, the ground-breaking licensed Home Run Shootout Legends™ virtual baseball game and NFLA Legends Football™, and the first and only Women’s Virtual Soccer™, just to name a few.

“ICE is the biggest B2B gambling industry event in the world, and a great opportunity for customers to experience the strength and breadth of the product offerings that make Inspired ‘Winning Entertainment,’” said Brooks Pierce, President and Chief Executive Officer of Inspired. “We always strive to make great games that wow players and ICE patrons will be able to see our ground-breaking innovations at the Inspired booth, along with a few surprises. This diverse portfolio is strengthened and broadened with our brand-new Vantage cabinet, being showcased for the first time at ICE, which gives operators a premium suite of gaming cabinets, content and features that is sure to ‘win’ over players,” concluded Pierce.

Strong Suite of Gaming Cabinets

With more than 50,000 gaming devices installed, Inspired is a leading provider of iconic games across the industry. ICE visitors will be able to see Inspired’s strong suite of customized content and premium cabinets that are outperforming in key markets. This year, the Company is debuting its Vantage server-based ready cabinet, which is powered by an intelligent operating system that can deliver content to address the preferences of every player, whether they are looking for time-on-device or larger jackpots, and allows players to search, sort and swipe for games in record time and with supreme quality.

The Valor® multi-game video lottery terminal (“VLT”) continues to impress in the North American market, with its latest placement of 820 units into Saskatchewan for Western Canada Lottery Corporation. ICE patrons can play some of the titles that are giving Valor such strong comparative performance, including the fiery Burn7sBurn™ wide area progressive (WAP), the ham-some Big Piggy Bonus™ WAP and the Egyptian-themed Scarab Gold™.

Omni-Channel Game Themes

Inspired has a proven track record of creating feature-rich games that deliver exciting experiences for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels worldwide. At Booth #S2-310, attendees will see how Inspired’s games work across its product portfolio. The strongest performing slot themes, including Gold Cash® and the player-popular Cops ‘n’ Robbers® family of games, will be on display on multiple gaming platforms, including our new Community three-player version. The newest game offerings feature an exciting key mechanic, Fortune Spins, that can be switched on and chosen as an alternative to spinning the normal base-game reels.

Other cross-platform favorites will also be on display. Big Fishing Fortune™, which was nominated for Eilers & Krejcik Gaming, LLC Top Performing NEW Online Slot, can be played on a gaming cabinet, online or on a mobile device. Space Invaders®, bringing a bit of 1980’s gaming nostalgia is available for Gaming and iGaming customers as well as pub, holiday park and motorway service customers in the UK. The popular Scarab Gold™, an ancient Egyptian retail and online game has been transformed into an exciting iLottery game. And last but not least, Clockwork Orange™, an instantly recognizable iconic brand, is also joining the stellar line-up of high performing community games for our Fortune Community product.

Adding to Inspired’s powerful brands, ICE is a great opportunity to see Inspired’s three “big” must-have, must-play, innovative Free Spin bonus mechanics: Big Bonus, Big Spin Bonus and Big Fortune. These bonus mechanics are now offered in many of Inspired’s retail and iGaming games with the aim to keep players spinning and collecting wins. Big Spin Bonus was nominated for an Eilers & Krejcik Gaming, LLC Slot Award in the Top Performing Online Slot category and Most Innovative Online Game.

Inspired will also be debuting its new leaderboard functionality at this year’s ICE. This leaderboard functionality gives operators and venues a tool to draw in players and provides an additional incentive to play. Route venues can use leaderboards to introduce a competitive and promotional element to game play, adding a new play dimension that evokes the familiarity and nostalgia of traditional ranking tables – think Space Invaders high score board. The leaderboard’s easy-to-use interface empowers venues to set up and host customized tournaments with minimal effort.

Ground-Breaking Virtual Sports

ICE is the place to see Inspired’s award-winning Virtual Sports, featuring officially licensed products from all-time great MLBPAA and NFLA players. Inspired’s ground-breaking Home Run Shootout Legends game pits renowned players, including Babe Ruth and Mickey Mantle, in a home run hitting competition with a wide range of bet markets, including shootout winner, over/unders and total home runs scored. For football fans, the NFLA Legends Football brings favorite retired NFLA legends back to the field in a fast paced visually entertaining contest with multiple betting markets including spread, money lines and parlays. And, leading up to the Women’s World Cup, Inspired is the first and only provider to showcase a Women’s Virtual Soccer product.

The popular Horses Chase™, the only virtuals horse race available with 40 runners, will also be displayed at ICE, as well as a new US Horses™ with legendary play-by-play announcer Larry Collmus. Inspired does not limit the virtual fun to sports. The super simple Marbles™product is thrilling and easy to play, making it a fan favorite with a variety of different tracks and obstacles to create unpredictable endings.

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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