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Gambling in the USA

Gaming Americas Weekly Roundup – January 30-February 5

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Gaming Laboratories International (GLI) has named David Elmore as Head of Commercial Services, North American Casinos. The appointment marks Elmore’s second tenure at GLI. Previously, he served as Division Head of Global Sales and Development for GLI’s Kobetron Division for 14 years. He returns to GLI after serving as Vice President of Sales for Gaming Innovation Group.

The Massachusetts Gaming Commission has announced that a Voluntary Self-Exclusion (VSE) list has been established specifically for sports wagering. Since the first casino in Massachusetts opened in 2015, more than 1700 people have enrolled in a VSE programme for casino gaming, and today there are 1329 individuals enrolled. The VSE programmes are designed to allow those who want to regain control a means to restrict their access to gambling for a pre-determined amount of time. With the introduction of sports wagering, individuals will have the option to self-exclude from casino gaming floors, retail and digital sportsbooks, or both forms of gambling.

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Sportradar Group AG announced the Massachusetts Gaming Commission has granted US betting subsidiary, Sportradar Solutions, a Temporary Sports Wagering Vendor License for the state of Massachusetts. Sportradar now holds 44 licenses, or equivalent, in North America across US states, territories, tribes and Canada, providing its services to a wide range of clients operating within these jurisdictions, advancing transparency and integrity and delivering accurate sports data to sports betting and gaming agencies.

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been temporarily certified by the Massachusetts Gaming Commission as a licensed sports wagering vendor. The temporary certificate of authority is valid for an initial 12 months pending final full authorisation.

Partnerships

MGM Resorts International announced a multi-year agreement to become a hospitality and strategic partner of the National Football League Players Association. Under the agreement, the two sides will collaborate on creating new content and fan experiences with current and retired NFL players. The partnership also provides hospitality benefits to NFL players with MGM Resorts’ properties serving as the host location for a variety of NFL player-related events.

Codere has entered into a new partnership with football team Club Atlético Lanús, which plays in Argentina’s top divisions Primera División and Liga Nacional de Básquet. Under the deal, the operator’s Codere-Bingo Lanús brand will feature on the back of players’ jerseys, underneath their squad numbers, until the end of 2023. The agreement builds on Codere’s long history with Club Atlético Lanús, with the operator having served as the team’s official sponsor between 1999 and 2016.

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The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube has landed a new sponsorship agreement with the UK-based operator, Betfair. As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years. The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.

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Aristocrat Gaming

Record Progressive Jackpot at Over $2 Million and Climbing Up for Grabs at Seminole Hard Rock Hotel & Casino Hollywood

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A record progressive jackpot of more than $2 million continues to climb on a $1 million Dragon Link slot machine by Aristocrat Gaming. The huge jackpot is up for grabs at Seminole Hard Rock Hotel & Casino Hollywood.

The $1 denomination Dragon Link slot is a single-site progressive (SSP) and is located in the high-limit slots area of the Hollywood casino, famous through the world for its iconic Guitar Hotel. The slot machine’s progressive jackpot increases independently from other Dragon Link slots at the Seminole Hard Rock Hotel & Casino Hollywood and elsewhere.

The jackpot is climbing by an average of $7,000 per day and is on track to become one of the largest slot machine payouts in Seminole Gaming history and the largest Dragon Link jackpot ever awarded. Players at Seminole Hard Rock Hollywood have a chance to be a part of jackpot history.

“It’s exciting to witness the Dragon Link jackpot grow to an unprecedented amount. The game has been a favorite since its release, and with this amazing prize now up for grabs, our players have the potential for a huge win,” said David Hoenemeyer, Chief Operating Officer of Seminole Gaming.

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“We are incredibly proud of the fanfare Dragon Link has amassed over the years, and this historic milestone reinforces player excitement for the brand. The Seminole Hard Rock Hollywood team have been incredible partners and huge supporters of our $1 million Dragon Link offering. We can’t wait to be a part of the celebration of this record-breaking jackpot,” said Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming.

Since its debut at Seminole Hard Rock Hollywood in June 2021, Dragon Link has consistently drawn in players with its exciting high-denomination offering, which includes a $25 minimum bet and a $2,500 max bet. The casino-resort was the first in the world to feature the $1 million Dragon Link progressive, and today, it remains one of the most popular high-limit slot games available.

The impact of Dragon Link on the gaming landscape has been immense, cementing its status as a player favorite. While Aristocrat Gaming continues to push boundaries with innovative offerings, the latest jackpot at Seminole Hard Rock Hollywood represents a new milestone in gaming entertainment.

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CANJ

Atlantic City Casinos Help Raise $280,000 at the American Foundation for Suicide Prevention’s Walk on the Atlantic City Boardwalk

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The Casino Association of New Jersey (CANJ) has participated in the American Foundation for Suicide Prevention’s “Out of the Darkness Community Walk,” on Saturday, September 7, which raised more than $280,000. Led by team members from Hard Rock Hotel & Casino Atlantic City, employees from every casino property participated in Saturday’s walk.

“We are so very proud that every Atlantic City casino property has united with Hard Rock to raise awareness and funding for this important cause. We are extremely grateful that our efforts will help to make a difference in the lives of many and aid the American Foundation for Suicide Prevention’s with life-saving initiatives,” said Mike Sampson, General Manager at Hard Rock Hotel & Casino Atlantic City & AFSP NJ Chapter Board Member.

Hard Rock Hotel & Casino was the first Atlantic City casino to participate in the Out of the Darkness Community Walk over the last five years through Sampson’s leadership. The team at Hard Rock was driven to participate annually after the group’s personal experiences with loved ones who died by suicide.

Suicide is the 11th leading cause of death in the US. In 2022, nearly 50,000 Americans died by suicide. In New Jersey, suicide is impacting the state’s youngest residents. According to the most recent CDC data, 94 youth ages 10 to 24 died by suicide in 2021, making it the second leading cause of death among youth in that age range for the state. The National Institute of Health reports 20% of children ages 3 to 17 have either a mental or a behavioral disorder. Between 2008 and 2020, suicide rates for children ages 12 to 17 increased by 16%, according to the institute.

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“This show of force from across our casino properties demonstrates the industry’s commitment to this vital issue. Sadly, so many families across our city, state and country know a loved one that has died by suicide, and that is why it’s so important for us to come together to raise awareness and support each other,” said Mark Giannantonio, president of the Casino Association of New Jersey.

The American Foundation for Suicide Prevention is dedicated to saving lives and bringing hope to those affected by suicide, including those who have experienced a loss. AFSP creates a culture that’s smart about mental health through public education and community programs, develops suicide prevention through research and advocacy, and provides support for those affected by suicide.

“We are honored and grateful for the continued partnership with Hard Rock in the fight to prevent suicide and reduce the stigma around mental health. With their support, the Atlantic-Cape Walk has grown to be the Chapter’s largest walk, raising $7000 in 2017 to over $278,000 last year. Through Hard Rock’s leadership we have been able to engage the communities of Atlantic and Cape Counties to raise awareness, bring comfort to those who have lost someone to suicide and to raise critical funds for suicide prevention,” said Michael Lamma, AFSP Executive Vice President & Chief Operating Officer.

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Bally's

Bally’s Withdraws from Nittany Mall Casino Project

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Bally’s and SC Gaming announced the termination of their agreement to open and operate a Category 4 satellite casino near Penn State University at the Nittany Mall. Despite the split, the project remains on track to open in the first half of 2026.

The decision comes three years after the two companies agreed to develop a “mini casino” in what was previously a Macy’s department store at the Nittany Mall, located just five miles from Penn State’s campus. Originally, Bally’s wasn’t eligible to bid on the license when the auction was held four years ago. Ira Lubert, the sole owner of SC Gaming, was eligible due to his stake in Rivers Casino Pittsburgh, won the bid, and later partnered with Bally’s. The plan was that the gaming venue would bear Bally’s regional casino operator brand.

However, amidst Bally’s shifting corporate priorities, the agreement fell through. Lubert has made it clear to state regulators that he has the financial resources to advance the project on his own.

“As a part of the Pennsylvania Gaming Control Board’s application and approval process, I demonstrated to the Board my resources and capability to independently develop and operate this casino project without reliance on a third party, including Bally’s,” Lubert said in a statement.

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Lubert’s experience includes the development of the Valley Forge Casino Resort during the global financial crisis, and he holds a 3% stake in Rivers Casino Pittsburgh.

When Bally’s and SC Gaming decided to team up on the Pennsylvania mini casino three years ago, the project aligned with Bally’s prior ventures. Since then, however, Bally’s has rapidly shifted its focus toward larger, more expensive developments in major cities. The company’s new priorities include developing a permanent gaming venue in Chicago, which will be its most expensive project to date. Additionally, Bally’s is pursuing a license in the New York City area and still holds the operating rights for Tropicana Las Vegas.

While the future of the Tropicana site remains uncertain and there are no guarantees Bally’s will secure a downstate permit in New York, the Chicago venture alone demands significant attention. This suggests that shedding smaller projects, such as the Pennsylvania mini casino, could be a prudent move at this time.

In July, Bally’s agreed to be acquired by Standard General, the hedge fund that is the gaming company’s largest shareholder. This development wasn’t on the table three years ago when Bally’s agreed to work with SC Gaming on the Nittany Mall casino.

Prior to accepting the takeover offer from Standard General, some shareholders criticized Bally’s for becoming financially strained and focusing too heavily on expensive projects in Chicago, Las Vegas, and New York. Some investors argued that abandoning some or all of these projects could lead to cost savings.

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Although specific cost efficiencies from exiting the Pennsylvania mini casino partnership weren’t quantified, the move aligns with Bally’s new vision. With Chairman Soo Kim, the founder of Standard General, likely taking a larger day-to-day role in Bally’s operations, more cost-cutting measures may follow, but that remains to be seen. It is clear, however, that the Nittany Mall casino didn’t fit with Bally’s renewed strategic goals.

“The termination of the framework agreement aligns with Bally’s long-term strategic goals and allows the company to allocate resources towards other priorities. Bally’s remains confident in its ability to adapt and thrive in the ever-changing market,” the company said in a press release.

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