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FunFair Games rebrands as part of strategic growth plans for 2023

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3 years ago

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Pioneering studio FunFair Games has unveiled its new branding and logo, designed to modernise the company’s brand vision, personality and identity, and reinforcing its goal to be a leading premium supplier of next generation content.

The rebrand underlines FunFair Games’ investment in creating a strong brand and identity as part of the company’s ambitious growth plans for 2023.

The new logo and design have been revealed as the studio prepares to deliver a host of new games in 2023, which will offer a more diverse portfolio consisting of a wider range of mechanics and features. All designed to appeal to operators and players who are looking for something new outside of the current traditional offering.

As the supplier enters the next stage of its tactical expansion, the new look will lay the foundation to establish FunFair Games’ identity within the non-traditional casino content .

The rebrand has also been propelled by a number of new senior appointments which will see the studio significantly bolster its game design, creative and delivery teams, taking the offering to the next level.

Mark McGinley, CEO at FunFair Games, said: “It’s very exciting for us to introduce the new look at a time when we are entering the next phase of our expansion. We believe the rebrand strengthens our identity, showcases our personality and better represents our forward-thinking approach to be different and stand out from the crowd in a saturated market.

“Our new identity is an important step in a bigger strategic push that will see us introduce new types of concepts and content in the year ahead, further positioning ourselves as a leading provider of non-traditional gaming content for the next generation players”

The FunFair Games team will exhibit at ICE London and attendees can visit Stand N4-202 to find out more about the studio’s unique offering.

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Truckee Gaming selects MOCHA for enterprise-wide Hospitality Upgrade

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13 minutes ago

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September 18, 2025

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Truckee Gaming has selected Centennial Gaming’s MOCHA suite to enhance Loyalty, Slot Operations, and the overall Customer Experience across their gaming enterprise of ten casinos throughout the state of Nevada.

Centennial Gaming Systems today announced Truckee Gaming has selected MOCHA® for its burgeoning gaming enterprise. MOCHA (MObile Customer Hospitality Assistance) is Centennial’s native, industry-leading operations enhancement application. The initial installation was completed at Rail City Casino in Sparks, Nevada, and will soon begin rolling out across all Truckee-managed locations. Together, the companies will roll out MOCHA’s powerful club enhancement capabilities, newly released slot dispatch, slot maintenance tracking, and jackpot celebration features.

“We’ve chosen Centennial Gaming and MOCHA because of their cutting-edge technologies, driving efficient operations and great player service experiences within our operations. We look forward to a long and fruitful relationship with the Centennial Gaming team,” said Szymon Padkowski, Director of Marketing for Truckee Gaming LLC.

“We are thrilled to engage with Truckee Gaming,” said Darryll Pleasant, Owner of Centennial Gaming Systems. “Szymon and the Truckee team are innovative and forward-thinking. We are excited to work together and create new and exciting features and capabilities.”

The post Truckee Gaming selects MOCHA for enterprise-wide Hospitality Upgrade appeared first on Gaming and Gambling Industry in the Americas.

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Play’n GO’ electrifies iGaming with Lab of Madness It’s a Wild!

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13 minutes ago

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September 18, 2025

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Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities.

Inside her shadowy castle laboratory, the eccentric doctor – equal parts brilliant and bizarre – is moments away from success. Lightning dances across Tesla coils, strange bulbs flicker with colour, and each spin builds towards a shocking breakthrough.

At the centre of the chaos is the Monster Wild. It’s not just a symbol – it’s a scene-stealer, shifting positions, stretching across reels, and multiplying wins with raw energy. These Wilds can even combine their powers, filling the screen with movement and mayhem. Add to that a Power Up feature that delivers sudden prizes, and a Free Spins mode where stacked effects can keep the game alive with electricity – and the result is a slot packed with spark.

The visual style draws inspiration from retro horror comics, fusing dramatic shadows and hand-drawn details with neon bursts. The monochrome lab, oversized coils, and lively symbols create a world that’s both eerie and entertaining.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Lab of Madness It’s a Wild! gave us a chance to mix sharp design with surprising features. It’s got humour, heart, and just enough madness to keep players coming back for more.”

Between quirky characters, energetic gameplay, and a fresh twist on a classic tale, this is one experiment you’ll want to see through to the end.

The post Play’n GO’ electrifies iGaming with Lab of Madness It’s a Wild! appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Adds Five New Studios to Its Global Portfolio

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13 minutes ago

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September 18, 2025

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The SOFTSWISS Game Aggregator continues to expand its industry-leading portfolio, which now features over 35,000 active games from both established and emerging providers. The company has announced new partnerships with Peter & Sons, Just Slots, BlueJack Gaming, FA CHAI Gaming, and TokaCity – five studios bringing original content and strong regional expertise.

The SOFTSWISS Game Aggregator connects operators to the widest and most diverse range of games through a single seamless integration. A recent Kantar study revealed that operators select software providers based on security, reliability, revenue-growth potential, stable infrastructure, and high-quality client service. SOFTSWISS is fully committed to these priorities, consistently delivering robust security, proven stability, and responsive support, while enabling operators to unlock new business opportunities.

Through its Game Aggregator, SOFTSWISS not only ensures operational excellence with 99.999% uptime but also provides the industry’s largest content hub with over 35,000 active games, helping partners drive engagement and retention. This commitment to quality and growth has earned SOFTSWISS the highest Net Promoter Score (NPS), reinforcing its position as the most trusted and reliable partner in the industry.

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, comments: “Expanding our portfolio with five new studios strengthens the value we deliver to operators. Each partner adds unique mechanics, themes, and market perspectives, ensuring our clients can keep their offerings fresh and competitive. At the same time, we provide the reliability and tools that help operators maximise the impact of this content across multiple markets.”

The Game Aggregator has just welcomed newly added game providers to its portfolio:

  • Peter & Sons stands out for its distinctive design, sound, and mechanics, with popular titles like Barbarossa, Barbarossa Revenge, and Ghostfather.
  • Just Slots released its first game in 2024 and aims to launch 10 titles by the end of 2025. Now its portfolio includes Book of Arcane 100 and Shogun Skylord.
  • BlueJack Gaming offers more than 40 slots and table games, including King’s Crown, Macao Ladder, and Quick Blackjack. 
  • FA CHAI Gaming specialises in slots and arcade-style content, including the popular 3D Fishing series and Coin Dozer. 
  • TokaCity combines modern slot design and crash-game PVP elements with immersive storytelling, developing visually engaging titles with broad appeal.

With the addition of these five studios, alongside recent integrations of CG Games, Champion, and Formula Spin, the SOFTSWISS Game Aggregator further strengthens its position as the industry’s largest content hub, ensuring that operators can deliver tailored, competitive portfolios to meet diverse player demands.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Adds Five New Studios to Its Global Portfolio appeared first on European Gaming Industry News.

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