Eastern Europe
MST lands in Romania with fixed-odds turnkey horse racing service from SIS
MST has launched its horse and greyhound racing fixed-odds turnkey solution in the retail network of Romanian operator Excelbet, in partnership with SIS, the leading multi-channel supplier of 24/7 live betting services.
MST will manage the collection of fixed-odds betting on SIS’ international offer, which comprises over 68,000 horse and greyhound races, across 360 Excelbet shops through its proprietary platform HGTS, guaranteeing the live transmission of all races.
SIS’ international racing offering comes from over 170 racecourses, across five continents. The high-quality engaging live action offers Excelbet profitable short-form content throughout the day.
SIS’s 24/7 Live Betting Services are provided as an end-to-end solution including live streamed pictures, data, on-screen graphics with betting triggers, as well as an extensive range of markets and prices.
Hodorogea Cornel, General Manager at Excelbet, said: “We welcome MST as one of our key partners in the process of expansion of Excelbet’s portfolio of betting products. Through our nationwide network of almost 360 betting shops, players all around the country will now be able to find an entire range of new products and player-favorite games, to suit their own preferences.
“At Excelbet, we always strive to maintain the highest level of products and services. Our goal is to become one of the major players in Romania’s gambling market and this partnership with MST furthers that progress.”
Michele Rosi, Head of Operation & Business Development at MST, said: “This is a strategic agreement which, after the long-forced delay of the project due to Covid-19 restrictions, allows MST to make a first step in the emerging and rapidly growing Romanian market. By partnering with one of the major retail operators in Romania, along with leading 24/7 supplier SIS, this deal enables us to take a further step towards expanding MST’s presence within the international market.”
Bartlomiej Michalek, Commercial Manager (UK & Europe) at SIS, said: “Romania is a growing market that has great potential when it comes to the impact of fixed-odds racing and the regular betting opportunities it presents. We are delighted to partner with MST and Excelbet to present to customers in the country our industry-leading offering of horse and greyhound racing from all across the world.”
Balkan's
EGT Digital to showcase innovations at BEGE Expo 2024
At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.
The company’s extensive gaming solutions include popular instant games and its bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazons’ Battle, and Sugar Duke, as well as the upcoming 5×6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.
EGT Digital’s “all-in-one” betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.
The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.
The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.
The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.
The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.
“We are delighted to participate in BEGE Expo once again,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “During this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.”
EGT Digital’s commitment to innovation and excellence continues to position the company among the leaders in the iGaming industry.
The post EGT Digital to showcase innovations at BEGE Expo 2024 appeared first on European Gaming Industry News.
Balkan's
BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.
Eastern Europe
TotoGaming partners with CFR CLUJ
Champions Unite to Walk the Path to Perfection Together
TotoGaming, which entered the Romanian market in January 2024, has announced a partnership with CFR Cluj, the eight-time Romanian football champions. This agreement will span two competitive seasons, starting with the 2024/25 season.
The goal? To create even more spectacular, inspiring football.
This is not TotoGaming’s first collaboration with football clubs; the brand, with a 20-year history in Armenia, has sponsored five Armenian football clubs. However, this marks its first partnership in Romanian sports.
“This collaboration was anticipated. Supporting the development of sports and promoting a healthy lifestyle have been core principles of TotoGaming from the beginning. CFR Cluj exemplifies these championship values. The club, with its 100-year history, knows what it takes to become a champion,” said Harutyun Vardanyan, CEO of TotoGaming.
CFR Cluj and TotoGaming have the same destination: both in sports and in life, each day begins with a champion’s commitment to embrace challenges and pursue victory.
The post TotoGaming partners with CFR CLUJ appeared first on European Gaming Industry News.
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