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SOFTSWISS Sportsbook Reflects on Second Winning Year since Launch

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Almost 55% of all sports bets in 2022 were made on soccer, which proves the sport’s leadership position with its 20% year-on-year growth. The solution for online betting projects offered by the innovative tech company SOFTSWISS celebrates its 2nd anniversary and shares expert conclusions about the industry over the years.

Regarding the product statistics, the most popular sports bet on through the platform were as follows:

  • Soccer – 54.64%
  • Basketball – 16.32%
  • Tennis – 15.67% 

Commenting on the most popular sports by Bet Sum in 2022, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, highlights that despite the third position, betting on tennis leads by profitability.

“American football and cricket are among the Top 7 sports, which pleasantly surprises us. This shows that they are represented well at the SOFTSWISS Sportsbook, and our partners’ marketing campaigns work great for them.”

From the esports perspective, the hugely popular Counter-Strike titles account for almost 75% of all bets. In addition, the rise in the popularity of League of Legends is also noteworthy, with its share of esports betting exceeding 15%.

The FIFA World Cup 2022 played a huge role in captivating bettors, attracting  37.5% of all sports bets during the winter tournament timeframe. The average bet at the tournament was 74 EUR, and the most popular match was the final duel between Argentina & France. However, the most profitable match in terms of betting was Morocco vs Spain, where Morocco, the ‘Cinderella’ of the World Cup, beat the favourites in the championship.

The Sportsbook has increased its GGR by 485% year-on-year, while the total bets rose by 795%, and the turnover was up by 654%. These spectacular numbers highlight the important area of growth the Sportsbook platform unlocks for SOFTSWISS.

Alexander Kamenetskyi comments on the product growth: We are thrilled that the Sportsbook is growing on all fronts: bets, turnover, profits, and of course, its functionality. 

The flexible margin system mastered by our risk team has been a major contributing factor. Twenty new projects and three platforms have also helped us achieve this phenomenal growth. The launch of unique bonuses contributed to the attraction and retention of players in the projects, which also played a significant role.”

2022, in particular, was a breakthrough year for the solution, with the comprehensive back-end work allowing it to be integrated with the SOFTSWISS Game Aggregator, ensuring that operators get two high-quality products in one swift link.

“I want to thank the team and partners for bringing our big cross-product integration to life. It is really hard and professional effort that has gone a long way to meeting the demands of our clients. I am confident it will help us develop even faster and grow even more in 2023!” extends thanks Mr. Kamenetskyi.

The sports betting software SOFTSWISS Sportsbook now offers markets on more than 180 different sports, as well as three exclusive bonus systems: the Lootbox Bonus, Freebet Booster, and Hunting Tournaments. In addition to its burgeoning sports betting offering, it has benefitted from the relationships with a number of well-known brand ambassadors, including esports commentator Kostya Sivko. The Sportsbook and other innovative products by SOFTSWISS will be presented at ICE London 2023, stand N8-231.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night

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The ELA Games team is attending the event to demonstrate new developments

ELA Games, a dynamic game development studio, announces its attendance at SBC Lisbon, set to take place at the Feira Internacional de Lisboa & Meo Arena from 16 – 18 September.

Attending the event will be:

  • Marharyta Yerina, Managing Director
  • Oleksii Shulhin, Head of ELA Games
  • Yaroslav Soloshenko, Team Lead Business Development Manager
  • Petr Vonarshenko, Business Development Manager
  • Sadaf Ali, Senior Account Manager

SBC Lisbon is a key annual gathering in the online gaming and betting industry, welcoming over 30,000 delegates to experience innovations, cutting-edge products, and networking opportunities. The ELA Games team will take the global stage to connect with partners, demonstrate its casino-and-player-centric development approach, and reveal new roadmap developments.

At the event, ELA Games will highlight its diverse portfolio, including recent hits from the Winpot series (Joker Winpot, Zeus Winpot, Rabbit Winpot Deluxe), visually rich classics like Juicy Crystal and Flame Fruits Frenzy, and innovative new releases such as Shoot Happens. The team will also preview upcoming titles and discuss recent expansions into important growing markets like Denmark, Sweden, Greece, and more.

Adding to the studio’s momentum, the SBC Awards have nominated ELA Games in the “Innovation in Casino Entertainment (Supplier)” category. The award ceremony will take place on September 18 for a night celebrating excellence and forward-thinking solutions. This shortlisting highlights ELA Games’ ongoing efforts to push the boundaries of online gaming and create new experiences for both operators and players.

Marharyta Yerina, ELA Games’ Managing Director, commented, “We’re always excited to attend SBC events as they’re one of the biggest gatherings of the year where we’re able to see many of our partners and make new meaningful connections. This year, ELA Games has plenty to show the world, as we’ve made numerous additions to our portfolio, developed new mechanics, and pushed ourselves creatively. The team is looking forward to sharing all we’ve been up to, and equally excited to attend the award ceremony!”

ELA Games invites all attendees to visit Stand B350 to chat with the team, explore creative solutions to bolster your content library, and find new ways to engage your player base.

📅 Dates: 16–18 September

📍 Location: Stand B350, Feira Internacional de Lisboa & Meo Arena

Book a meeting to secure a spot!

The post ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night appeared first on Gaming and Gambling Industry in the Americas.

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EGT Digital’s games are available to Bangbet’s customers in Tanzania

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EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.

I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.

David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”

The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on European Gaming Industry News.

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ProgressPlay to Showcase Cutting-Edge Sweepstakes And Standalone Solutions at SBC Summit 2025 in Lisbon

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ProgressPlay, an established international iGaming platform provider, is gearing up for a standout presence at SBC Summit 2025 in Lisbon, taking place September 16 to18 at the Feira Internacional de Lisboa (FIL). Exhibiting at Stand B410, the company will spotlight its innovation-led Sweepstakes and Standalone solutions, alongside its full suite of white-label iGaming products, including white-label bingo, sportsbook, and casino.

This year’s SBC Summit is set to be the biggest yet, with 20% growth in both attendance and venue size, now spanning an impressive 135,000m². As a key player in the iGaming space, ProgressPlay is poised to engage with operators, partners, and industry leaders, demonstrating why its flexible, scalable, and compliance-ready solutions are operators preferred choice.

Key highlights at Stand B410 will be ProgressPlay’s Sweepstakes Solution, a dynamic, engagement-driven model designed for high player retention and regulatory compliance. Operators attending SBC will also have an opportunity to view ProgressPlay’s new Standalone Platform, a fully customisable, turnkey solution for operators seeking speed-to-market and seamless integration.

Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, commented: “SBC Summit 2025 is the perfect stage to showcase how ProgressPlay is redefining iGaming flexibility. Our Sweepstakes and Standalone solutions are engineered for operators who demand agility without compromise, whether in regulated markets or emerging territories. At Stand B410, we’ll be demonstrating exactly why our platform stands out in a competitive landscape.”

ProgressPlay’ Sweepstakes Solution merges entertainment and opportunity with its dual-currency engine; Gold Coins for play, Sweeps Coins (purchase-free) for real rewards. Built-in geocompliance and age verification create a bulletproof regulatory framework. Featuring over 40 top-tier providers like BetSoft and Pragmatic Play, with monthly content drops to maintain player excitement. The automated wallet system eliminates compliance complexity while local hosting and full integration deliver market-ready turnkey solutions, enabling operators to launch faster and work smarter.


ProgressPlay’s Standalone Platform redefines operator independence, delivering a branded, fully equipped iGaming platform without development delays. Featuring elite game providers, military-grade security, and retention-boosting tools, it bypasses compliance hurdles and launches rapidly, with guaranteed uptime.

The White-Label Bingo is a game-changing powerhouse, already powering over 130 online casinos worldwide in just 12 months, an explosive adoption rate that shatters outdated perceptions. Far from a nostalgic relic, bingo has emerged as the iGaming industry’s ultimate player retention weapon and revenue accelerator, delivering unmatched engagement and scalability for operators. The company’s White-Label Portfolio including bingo, sportsbook, and casino, all backed by ProgressPlay’s proven reliability and rapid deployment, will also be on show.

Itai Lowenstein, CEO of ProgressPlay, added: “This year’s SBC Summit reflects the explosive growth of our industry, and ProgressPlay is at the forefront with solutions that empower operators to scale effortlessly. From our Standalone platform to our full white-label suite, we’re here to prove that innovation and reliability can, and should, go hand in hand. We’re excited to connect with partners who share our vision for the future of iGaming.”

For more information about ProgressPlay and its participation in global iGaming shows, please visit www.progressplay.com

The post ProgressPlay to Showcase Cutting-Edge Sweepstakes And Standalone Solutions at SBC Summit 2025 in Lisbon appeared first on European Gaming Industry News.

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