Gaming Corps – a publicly-listed game development company based in Sweden, has entered into a new content partnership with BETHUB, one of Bulgaria’s fastest-growing licensed online betting platforms. The agreement marks Gaming Corps’ official entry into the Bulgarian market, with its diverse catalogue of premium games set to go live for BETHUB players.

This includes smash hits like 3 Pigs of Olympus, alongside proprietary mechanics such as Smash4Cash™, and A-MAZE-CADES™; a new genre-bending format that blends cascading wins with dynamic grid-shifting gameplay. The first A-MAZE-CADES™ titles, including Wet and Wild Beavers and Hyena Heist, have already generated attention for their bold design and replayability.

The collaboration gives BETHUB players access to Gaming Corps’ full portfolio of casino games, spanning Crash, Mine, Table, Slot, and Plinko titles; all crafted to appeal to a broad range of player preferences and regulatory needs.

Danielle Calafato, CCO at Gaming Corps, said: “Partnering with BETHUB is a milestone moment for Gaming Corps as we expand into Bulgaria with one of the market’s most promising and ambitious operators. BETHUB’s local knowledge and strong player base make them an ideal partner as we introduce our content to a brand-new audience. We’re especially excited to showcase mechanics like A-MAZE-CADES™ and Smash4Cash™, formats we believe will resonate strongly with players seeking something fresh.”

Iva Dobrinska, Head of Casino at BETHUB, added: “We’ve built BETHUB with the goal of offering something that feels local, but plays on a global level, and partnerships like this one are key to that. Gaming Corps brings a fresh creative energy that’s hard to ignore. Their games are bold, a bit cheeky, and full of clever mechanics that keep players engaged. We’re looking forward to seeing where this collaboration takes us.”

This partnership continues Gaming Corps’ international growth trajectory and adds further momentum to its presence in regulated European markets.

VIP Play, a leader in AI-driven sports entertainment, has announced a new partnership with Vokol (formerly Staked AI) to bring immersive, hyper-personalised audio experiences to sports fans worldwide.

“VIP Play is committed to redefining how fans connect with the sports and entertainment they love. Partnering with Vokol, a leader in AI-powered audio creation, allows us to create immersive, hyper-personalized audio experiences that bring our fans closer to the action than ever before. Together, we’re combining cutting-edge technology with authentic storytelling to deliver the next generation of fan engagement,” said Les Ottolenghi, CEO of VIP Play.

Vokol’s AI-powered audio platform revolutionises the way sports content is created and delivered. By leveraging automation, intelligent scriptwriting, conversational AI voices and streamlined distribution, Vokol helps teams, leagues, betting and fantasy platforms, and creators produce high-quality, on-brand audio in seconds.

“Our team is excited to partner with VIP Play as they embrace the future of AI in sports betting. Vokol blends automation with fan-focused authenticity, delivering tailor-made audio that drives results. Our personalized audio content creation platform fits seamlessly into VIP Play’s forward-thinking approach to AI-enhanced fan experiences. This partnership comes at a great time as we launch our latest platform updates,” said Chris Shreeve, Co-Founder and Head of Growth at Vokol.

This partnership underscores both companies’ shared commitment to innovation, personalisation and enhancing the way fans experience sports. By merging VIP Play’s vision for AI-driven engagement with Vokol’s cutting-edge audio technology, the two companies are setting a new standard for how sports content is delivered, consumed and enjoyed, bringing fans closer to the action than ever before.

Global Tote, a BetMakers company, has announced the successful launch of its next-generation GTX Digital platform, with the first customer, Greyhound Racing Ireland (GRI), now live in Ireland.

GTX Digital is a multi-tenant, racing-focused platform built from the ground up on a modern technology stack. GTX runs on the Google Cloud Platform (GCP) as part of BetMakers’ global partnership with Google, ensuring industry-leading performance, reliability and scalability.

The platform delivers a streamlined and highly configurable digital wagering experience for racing operators, while also supporting embedded integrations of third-party products and services outside of racing.

GTX Digital also features a comprehensive back-office management portal, giving operators the tools they need to successfully manage and grow their business. This includes content configuration, promotions, player tools, risk settings, in-depth live reporting, live website analytics and a powerful rebates engine, all within a single, unified interface.

The front-end experience is built to support both tote and fixed odds betting, providing maximum flexibility for operators and choice for customers. It is further enhanced by a growing suite of player-focused tools, including Racelab insights, past performances, live streaming and other key utilities to assist with decision-making and engagement.

Global Tote CTO Karl Begg said: “The launch of GTX Digital is a major milestone for our business and our global racing partners. It represents a clean-slate build using the latest technologies, designed specifically to meet the needs of modern racing operators.

“We’re proud to see GRI go live and look forward to supporting many more migrations in the months ahead.

“With GRI now live, Global Tote is preparing for up to 10 customer upgrades to GTX Digital between now and the end of the 2025 calendar year.”