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Superbet Group unveils new player engagement and marketing strategy in partnership with Genius Sports
- Genius Sports and Superbet Group to build suite of bespoke free-to-play games to attract, engage and retain new players
- Highly targeted programmatic and creative services to drive sign-ups and build a loyal fanbase
- Marketing agreement complements existing official data, trading and streaming partnership since 2019
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has struck a personalised marketing and player engagement partnership with Superbet Group, a leading pan European betting and gaming business.
As part of a new strategic partnership, Genius Sports and Superbet Group will work closely together to plan, build and implement a suite of bespoke new predictor games to engage Superbet customers. Genius Sports’ data-driven fantasy, trivia and pick-em games are used across the global sports industry by partners including the NFL, MLB, Betway and dozens more.
To create new value for Superbet across the full player lifecycle, Genius Sports will provide its highly targeted programmatic and dynamic creative services to drive players towards the new predictor solutions and other promotions.
For Superbet Group, this collaboration is part of a wider strategy which regards technology as the core engine of the company’s exponential growth. This drives Superbet to build a proprietary technology which can be scaled to global leader standards, while also partnering with providers such as Genius Sports, who have a strong international reputation in certain product segments.
Adam Shaw, Chief Revenue Officer at Superbet Group, explains the importance of this new collaboration: “The vision of Superbet Group is to bring exciting, technology-powered entertainment in sports & gaming to our customers across the world. To deliver on that promise, we have a strategy of consistent investments in developing our own proprietary core technology. At the same time, we recognize Genius Sports Limited is the right kind of partner, that can increase the variety of our digital offering and enhance the quality of our customer experience.”
Josh Linforth, MD, Media & Engagement at Genius Sports, added: “Our partnership with Superbet Group will set a new standard for collaborating closely with sportsbooks to build games and experiences that truly engage and entertain their customers. Together, we’ll devise and build bespoke predictor games and marketing campaigns that will enable Superbet to find out what really resonates with their audience and drive year-round engagement.”
This agreement runs alongside Genius Sports and Superbet’s long-standing official data, trading, and live streaming partnership. Expanded earlier this year, this agreement provides Superbet with official data-powered LiveData and LiveTrading solutions across thousands of events a year, including the English Premier League as well as low latency broadcasts across multiple sports.
Latest News
Gate.io and AWS’s ‘Gateway to Championships’ Brings Blockchain to the Forefront with FC Internazionale Milano Partnership
The event also brought together industry leaders, sports icons, and blockchain innovators for an evening that not only celebrated technological advancements but also paved the way for a historic and transformative partnership in blockchain and sports.
Panel discussions, moderated by Kristen Lim, Co-Founder and CEO of Rockrose, explored the profound impacts of blockchain technology on the global market. Thought leaders provided insights into the evolving landscape of Web3 and contributed their expertise, highlighting the transformative potential of blockchain across various sectors. Together, they examined key trends, challenges, and opportunities shaping the future of Web3.
VIP Dinner, Networking, and Celebrations
The event concluded with a VIP dinner and networking session, where attendees connected with industry and sports luminaries against the backdrop of a live DJ, creating an atmosphere of celebration and collaboration.
SOCCER2050: From On-Chain to On-Pitch
Additionally, Gate.io organized SOCCER2050, a separate football match highlighting its commitment to the sport and the community. The event was co-hosted with LTP on September 17 in Singapore, where several teams faced off in friendly football matches following a ribbon-cutting ceremony with Dr. Lin Han and representatives from LTP, Huawei Cloud, and Zodia Custody. This event further cemented Gate.io’s presence in the football world, fostering camaraderie and engagement among participants.
Disclaimer
This is a private event for professional knowledge sharing and networking purpose only. You should always seek independent professional advice before making any investment decisions. The products and/or services mentioned herein are only available to persons outside Singapore. Please be noted that Gate Group may restrict or prohibit the use of all or a portion of the Services from restricted locations. For more information, please read the applicable user agreements.
The post Gate.io and AWS’s ‘Gateway to Championships’ Brings Blockchain to the Forefront with FC Internazionale Milano Partnership appeared first on European Gaming Industry News.
Aristocrat Gaming
Record Progressive Jackpot at Over $2 Million and Climbing Up for Grabs at Seminole Hard Rock Hotel & Casino Hollywood
A record progressive jackpot of more than $2 million continues to climb on a $1 million Dragon Link slot machine by Aristocrat Gaming. The huge jackpot is up for grabs at Seminole Hard Rock Hotel & Casino Hollywood.
The $1 denomination Dragon Link slot is a single-site progressive (SSP) and is located in the high-limit slots area of the Hollywood casino, famous through the world for its iconic Guitar Hotel. The slot machine’s progressive jackpot increases independently from other Dragon Link slots at the Seminole Hard Rock Hotel & Casino Hollywood and elsewhere.
The jackpot is climbing by an average of $7,000 per day and is on track to become one of the largest slot machine payouts in Seminole Gaming history and the largest Dragon Link jackpot ever awarded. Players at Seminole Hard Rock Hollywood have a chance to be a part of jackpot history.
“It’s exciting to witness the Dragon Link jackpot grow to an unprecedented amount. The game has been a favorite since its release, and with this amazing prize now up for grabs, our players have the potential for a huge win,” said David Hoenemeyer, Chief Operating Officer of Seminole Gaming.
“We are incredibly proud of the fanfare Dragon Link has amassed over the years, and this historic milestone reinforces player excitement for the brand. The Seminole Hard Rock Hollywood team have been incredible partners and huge supporters of our $1 million Dragon Link offering. We can’t wait to be a part of the celebration of this record-breaking jackpot,” said Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming.
Since its debut at Seminole Hard Rock Hollywood in June 2021, Dragon Link has consistently drawn in players with its exciting high-denomination offering, which includes a $25 minimum bet and a $2,500 max bet. The casino-resort was the first in the world to feature the $1 million Dragon Link progressive, and today, it remains one of the most popular high-limit slot games available.
The impact of Dragon Link on the gaming landscape has been immense, cementing its status as a player favorite. While Aristocrat Gaming continues to push boundaries with innovative offerings, the latest jackpot at Seminole Hard Rock Hollywood represents a new milestone in gaming entertainment.
Chris Chapman
Xpoint Appoints Chris Chapman as CTO and Rahul Agrawal as VP of Engineering
Xpoint has announced two key appointments as it strengthens its leadership team.
Chris Chapman has been promoted to Chief Technology Officer and Rahul Agrawal has joined as VP of Engineering.
Chapman previously served as VP of Engineering at Xpoint and has been pivotal in leading the company’s engineering efforts, advancing its geolocation technology and ensuring the platform’s reliability and scalability. Prior to joining Xpoint, he held senior leadership positions at companies such as Sourcepoint, Integral Ad Science and Amino Payments, which he founded. In his new role, he will focus on driving innovation and ensuring that Xpoint remains at the forefront of geolocation and compliance solutions in the iGaming sector.
Agrawal brings over 25 years of experience in technology leadership, most recently serving as VP of Technology at PointsBet, where he advanced the development of the sportsbook and casino platform, built a global engineering team and integrated multiple technology partners, including geolocation providers.
His extensive background also includes being CTO at FaceOff and senior technology roles at Jump Ramp Games and High 5 Games. He will lead the Xpoint engineering team, focusing on operational excellence and the continued development of the supplier’s geolocation technology.
Manu Gambhir, CEO of Xpoint, said: “We are excited to promote Chris to CTO and welcome Rahul as our VP of Engineering.
“Chris has been an integral part of Xpoint’s success and his promotion to CTO is a natural progression as we continue to evolve. Rahul’s extensive experience in building and scaling technology platforms will complement Chris’s leadership and together, their expertise will drive the next phase of innovation for Xpoint as we continue to lead the geolocation and compliance space in the iGaming industry.”
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