Latest News
Konami Gaming content to enhance Pariplay®’s wide-ranging Fusion® offering
NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has agreed a deal to add the portfolio of major supplier Konami Gaming, Inc. to its Fusion® offering.
With over 20 years of heritage as a leading supplier of slot machines and gaming enterprise management systems for the global gaming market, Konami is synonymous with innovation and quality.
The agreement, which will see Konami’s online portfolio of popular land-based casino titles integrated onto the Fusion® platform, will allow Pariplay®’s operator partners to serve their players with a range of popular classics and modern top titles that push the limits of originality while providing quality in every detail.
The addition of Konami’s content to the Fusion® platform will significantly boost the developer’s global reach by providing access to a network of 150 operators.
Pariplay’s Fusion® offering consists of over 14,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
Callum Harris, Director of Partnerships at Pariplay®, said: “Konami Gaming has built a deserved reputation for producing online titles that are of the utmost quality. Its history of success in the land-based world has translated equally well to the digital landscape and its portfolio is very impressive.
“It is a major boost to be able to add Konami’s games to the Fusion® platform, and we are sure that they will perform very well in markets right across the world.”
Steve Sutherland, President & Chief Executive Officer at Konami Gaming, Inc. said: “Pariplay’s Fusion® platform has a great reach for us in terms of connecting with new customers globally, so this deal represents a great way to get our content in front of broader player audiences.
“Our portfolio of classic and modern titles has stood the test of time and this agreement with Pariplay will help us to continue to excel in both established and emerging markets.”
Chanced.com
Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies
The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients
Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.
iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.
Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.
Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:
- Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
- Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
- Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”
gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
Latest News
Gaming in Holland conference 2024
The 2024 Gaming in Holland Conference is THE event for operators, suppliers, and service providers to find out what’s happening in the Dutch gambling market and to meet up with all the major decision makers.
This year’s Gaming in Holland will take place Thursday, June 6, 2024, at the national heritage site KIT Royal Tropical Institute in Amsterdam.
Here are seven more reasons why you shouldn’t miss it: 1. The Dutch regulated gambling market is at a crossroads. New RG rules will soon enter into force. The Netherlands’ newly elected government has announced a significant increase in the gambling tax rate. Later this year, the Dutch Lower House will officially evaluate the Remote Gambling Act. Make sure that you are ready for what comes next!
2. Outgoing Netherlands Gambling Authority Chair, René Jansen will deliver the event’s keynote speech, in what could very well be his last public appearance as chief executive of the Dutch regulator.
3. Former State Secretary of Justice and the original driving force behind the Netherlands’ online gambling regulation, Fred Teeven will join us to help explain the current political situation and what we can expect from the incoming government.
4. Hear directly from major industry insiders, including Nils Andén, CEO of Kindred Group; Matevz Mazij, CEO of Bragg Gaming Group; Dinos Stranomitis, Director & COO of Altenar; and many more!
5. Attend highly practical breakout sessions on various operations and compliance-related topics, such as AML, KYC, smart training solutions, marketing compliance, white label solutions, and AI.
6. As always, the Gaming in Holland Conference offers unrivalled networking opportunities. Get to know and meet key decision makers or share experiences with like-minded professionals. It is all possible!
7. Conclude your day with a relaxing trip through Amsterdam’s picturesque canals and networking drinks at Holland Casino Amsterdam!
The post Gaming in Holland conference 2024 appeared first on European Gaming Industry News.
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