Latest News
LuckyDays lifts its CRM to the next level with Symplify
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has joined forces with the LuckyDays brand – part of the L7 Entertainment Group, to help drive their CRM operations to the next level.
As the LuckyDays brand continues to expand into new territories across the globe, Symplify will play an integral role in supporting and enabling the delivery of a bespoke iGaming experience for their diverse audience of players.
LuckyDays’ main priority is to provide best in market customer service and now, via a frictionless integration with Symplify, they will be able to optimise their CRM strategies to do that.
Symplify’s single CRM Ecosystem will provide razor-sharp real time integration across multiple channels of communication. Helping LuckyDays to build meaningful relationships with their customers and deploy multichannel engagement strategies at scale.
The intelligent Campaign and Journey builder, developed by Symplify, will ensure LuckyDays is able to maximise player engagement while keeping them safe. Player protection is a core foundation of the business and the features now accessible via the Symplify solution will actively enhance the capability of monitoring and identifying problem gamblers. They will also be able to take advantage of the innovative AI solution that optimises marketing spend and harnesses customer sentiment, boosting overall lifetime player value.
Symplify CEO Robert Kimber said: “L7 Entertainment’s brand LuckyDays has been growing rapidly with recent product launches in Sweden and Ontario. We are excited to be able to support this expansion with our CRM expertise, ensuring LuckyDays players are getting the most value from their customer experiences”.
LuckyDays spokesperson added: “Since the recent market launches, we have made a continued effort to maximise and tailor our service to meet new customer expectations. With Symplify now onside, we’re looking forward to higher quality engagement with our audience, giving them precisely what they want in real time!”
Latest News
Zitro Redefines Gaming with Innovative Entertainment at FIJMA Madrid
Zitro, a global leader in gaming entertainment, is not just creating games; it’s crafting success stories that echo around the world. Known for its high-performance games and innovative gameplay, Zitro is set to transform the gaming narrative yet again.
This year, Zitro will showcase its latest advancements at the FIJMA Madrid, inviting attendees to experience a spectacular lineup of products that push the boundaries of conventional gaming. The event will serve as a stage for Zitro’s newest offerings, particularly its video slots and video bingo games, which have already proven profitable in Spanish Gaming Halls, Bingos, and Casinos.
Visitors to Zitro’s booth will encounter the cutting-edge designs and unique gameplay that only Zitro can provide. The company prides itself on its ability to blend engaging entertainment with profitable outcomes, ensuring that every game is a masterpiece of form and function.
Moreover, Zitro Digital will take center stage with its array of online games that promise to revolutionize player engagement and challenge perceptions of traditional and digital gaming environments. This segment demonstrates Zitro’s commitment to innovation and its continuous effort to create immersive experiences that are not just games, but enduring stories loved by players across the globe.
Join Zitro at FIJMA Madrid to discover how it continues to rewrite the history of gaming, one successful story at a time.
The post Zitro Redefines Gaming with Innovative Entertainment at FIJMA Madrid appeared first on European Gaming Industry News.
Latest News
Salsa Technology adds Wild Gaming titles to Salsa Gator
Salsa Technology is pleased to announce a strategic partnership with Wild Gaming. The ambitious casino game development company has earned a reputation for producing innovative and engaging slot games.
Following this partnership, Wild Gaming’s portfolio is now seamlessly available on the Salsa Gator platform. This partnership will greatly enhance the gaming experience by combining Wild Gaming’s expertise in game development with Salsa’s unrivalled reach within the LatAm region.
Some of Wild Gaming’s best known releases to join Salsa Gator will be Mansion of Mysteries, Regal Crush Deluxe, and Triple Crush.
Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “We are delighted to partner with Wild Gaming to bring their innovative slot games to our platform. The studio’s dedication to excellence and commitment to delivering exceptional gaming content align perfectly with our mission to provide our operators and brands with the best possible gaming experience for their players.”
Matthew Gera, CEO & Co-Owner added: “I’m proud to officially announce our partnership with Salsa Technology. This collaboration represents an exciting opportunity to expand our presence in the South American market and deliver our top-quality slot games to a broader audience. Together, we are committed to providing players with an immersive and thrilling gaming experience.”
The post Salsa Technology adds Wild Gaming titles to Salsa Gator appeared first on European Gaming Industry News.
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